{"id":27239,"date":"2024-05-24T10:22:44","date_gmt":"2024-05-24T08:22:44","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=215491"},"modified":"2024-11-11T05:16:40","modified_gmt":"2024-11-11T04:16:40","slug":"evoq-begleitet-das-rebranding-der-dertour-group","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-05-24\/evoq-begleitet-das-rebranding-der-dertour-group\/","title":{"rendered":"Evoq sostiene il rebranding del Gruppo Dertour"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-215492 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/DERTOUR-Group-Website.jpg\" alt=\"Gruppo Dertour\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Il concetto di design liquido sviluppato da Evoq, con elementi flessibili e interconnessi, costituisce la base della nuova immagine del Gruppo Dertour. L'obiettivo \u00e8 quello di riflettere la forza del gruppo di viaggi con le sue oltre 130 aziende e i suoi quasi 10.000 dipendenti.<\/p>\r\n<p>Il nuovo concetto di design \u00e8 sinonimo di un'esperienza di marca semplificata, emozionale e internazionale, consente la perfetta integrazione di tutte le aree di business e dei marchi e rafforza la percezione del marchio del Gruppo Dertour come marchio aziendale unificante\", spiega l'agenzia in un comunicato stampa. Con il nuovo marchio, il Gruppo vuole anche essere pi\u00f9 presente nelle destinazioni di viaggio e creare cos\u00ec un valore di riconoscimento del marchio pi\u00f9 elevato in un contesto internazionale.<\/p>\r\n<p>Anche Der Touristik Suisse passer\u00e0 alla nuova denominazione sociale Dertour Suisse. Tuttavia, tutti i marchi di tour operator e le agenzie di viaggio Kuoni manterranno i loro nomi, le presenze indipendenti, i siti web e i cataloghi nella loro forma attuale.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-215493\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/DERTOUR-TTT-Kataloge.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter size-full wp-image-215494\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/DERTOUR-Group-Bus.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsabile per <\/strong><strong>Gruppo Dertour: <\/strong>Lars Bolle (Vicepresidente Group Brand Management), Marion ten Haaf (Responsabile Comunicazione Aziendale Dertour Group). <strong>Responsabile presso l'agenzia Evoq: <\/strong>Ralph Kaebe (consulenza); Patricia M\u00fcller (direzione del design).<\/p>","protected":false},"excerpt":{"rendered":"<p>Il Gruppo Touristik diventa il Gruppo Dertour. Con questo passo, il gruppo di viaggi sottolinea il suo impegno internazionale. Evoq ha sviluppato un concetto di design liquido.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Dertour Group","_yoast_wpseo_metadesc":"Dertour Group lanciert neues Liquid-Design-Konzept. Markenwahrnehmung und Integration aller Gesch\u00e4ftsbereiche st\u00e4rken.","articlekey":"","footnotes":""},"categories":[29],"tags":[4229,3391,3012,2617,2851],"class_list":["post-27239","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dertour","tag-evoq","tag-hotels-reisen","tag-marken","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evoq begleitet das Rebranding der Dertour Group - Organisator<\/title>\n<meta name=\"description\" content=\"Dertour Group lanciert neues Liquid-Design-Konzept. 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