{"id":2738,"date":"2017-11-20T08:31:49","date_gmt":"2017-11-20T07:31:49","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=2738"},"modified":"2017-11-20T08:31:49","modified_gmt":"2017-11-20T07:31:49","slug":"gelungene-kundenerlebnisse-sind-relevanter-als-je-zuvor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2017-11-20\/gelungene-kundenerlebnisse-sind-relevanter-als-je-zuvor\/","title":{"rendered":"Le esperienze di successo dei clienti sono pi\u00f9 rilevanti che mai"},"content":{"rendered":"<figure id=\"attachment_2739\" aria-describedby=\"caption-attachment-2739\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2739\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-262x175.jpg 262w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-525x350.jpg 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-2739\" class=\"wp-caption-text\">Con il primo Swiss Adobe Symposium, questa stessa azienda ha fornito nuove esperienze ai clienti. (Immagine: Adobe)<\/figcaption><\/figure>\n<p>Secondo l'organizzatore, quasi 300 visitatori hanno partecipato all'Adobe Symposium del 16 novembre 2017. L'evento allo Stage One ha attirato principalmente i clienti e i partner di Adobe, nonch\u00e9 coloro che sono interessati alle tendenze del marketing e dell'esperienza. Angelo Buscemi, Country Manager Adobe Svizzera e Austria, riassume: \"L'Adobe Symposium ha superato le nostre aspettative. Siamo molto contenti di aver potuto dimostrare al nostro evento svizzero la grande influenza che il marketing sta gi\u00e0 avendo nel campo dell'esperienza. \u00c8 stato anche possibile mostrare concretamente come le aziende possono aumentare l'esperienza del cliente su tutti i canali disponibili e quindi vincere la fedelt\u00e0 dei loro clienti. Molte delle aziende partecipanti sono pionieri e stanno gi\u00e0 utilizzando le nuove possibilit\u00e0 per loro stessi e per i loro clienti. Ci\u00f2 che \u00e8 emerso molto chiaramente al simposio di Zurigo \u00e8 che le aziende devono assolutamente integrare il tema della customer experience nella loro strategia di marketing per avere successo a lungo termine. Come ha sottolineato Vijayanta Gupta nella sua presentazione: \"l'esperienza \u00e8 la nuova fedelt\u00e0\".<\/p>\n<h2>Partnership come base per nuove esperienze dei clienti<\/h2>\n<p>Angelo Buscemi ha aperto l'evento insieme a David Burnand, Director, Enterprise Marketing EMEA di Adobe. Vijayanta Gupta, Head of Product &amp; Industry Marketing and Industry Strategy EMEA, ha poi spiegato il suo legame personale con la Svizzera e ha dato al pubblico chiari esempi di come si possano creare esperienze di successo per i clienti. Michael Gubelmann di Microsoft ha presentato come la partnership tra Adobe e Microsoft si far\u00e0 sentire e come le vendite e il marketing possono essere collegati nel miglior modo possibile. Marc Eaman, direttore, Experience Cloud, Technical Marketing Adobe, ha mostrato come le aziende possono fare dell'esperienza il loro modello di business, fedele al motto dell'evento.<\/p>\n<h2>L'esperienza del cliente messa in pratica...<\/h2>\n<p>Prima del pranzo si sono tenute due sessioni di breakout. Questi erano divisi tematicamente in \"Creativo\", \"Marketing\" e \"Pubblicit\u00e0\". In una sessione creativa, per esempio, Sebastian Pfotenhauer della Ringier AG ha spiegato perch\u00e9 la realt\u00e0 virtuale \u00e8 un game changer oggi e come la VR pu\u00f2 essere meglio integrata in una strategia multipiattaforma. Dal campo del marketing, Nicolas M\u00e9riel di Swisscom ha presentato come Swisscom utilizza gi\u00e0 oggi l'intelligenza artificiale e quali nuove opportunit\u00e0 pu\u00f2 aprire. In altre due sessioni di breakout, Stefan Gass di Veeam Software ha dato consigli su come ottimizzare il business B2B attraverso le \"esperienze connesse del marchio del cliente\". D'altra parte, il tema caldo del GDPR (General Data Protection Regulation) \u00e8 stato discusso anche grazie a Heiner B\u00fcnting, Senior Legal Counsel EMEA di Adobe. B\u00fcnting ha spiegato cosa significa il regolamento generale sulla protezione dei dati per le aziende in termini concreti e come dovrebbero prepararsi.<\/p>\n<h2>...e un po' di magia<\/h2>\n<p>Nel pomeriggio, Felix Wenger, Head Distribution &amp; Channels di Raiffeisen Svizzera, e Karsten Kr\u00e4mer, Senior Manager Digital Portals Deutsche Lufthansa AG, hanno presentato casi d'uso delle loro aziende. Marco Tempest, un cyber illusionista, \u00e8 riuscito a catturare il pubblico ancora una volta alla fine, combinando tecnologia, narrazione e un po' di magia con la sua performance.<\/p>\n<p><em>Fonte e ulteriori informazioni: <a href=\"http:\/\/www.adobe.com\/ch_de\">Adobe System (Svizzera) GmbH<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Fast 300 Besucher\u00a0besuchten nach\u00a0Angaben des Veranstalters\u00a0das Adobe Symposium vom 16. November 2017. Der Anlass im Stage One lockte\u00a0haupts\u00e4chlich Kunden und\u00a0Partner von Adobe sowie Interessenten von Marketing- und Experience-Trends an. Angelo Buscemi, Country Manager Adobe Schweiz und \u00d6sterreich, zieht ein Fazit: \u00abDas Adobe Symposium hat unsere Erwartungen mehr als \u00fcbertroffen. Wir freuen uns sehr, dass wir [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kundenerlebnisse","_yoast_wpseo_metadesc":"Das erste Schweizer Adobe Symposium pr\u00e4sentierte am 16. November Use Cases von Unternehmen, die gelungene Kundenerlebnisse schaffen.","articlekey":"","footnotes":""},"categories":[29],"tags":[339,502,508],"class_list":["post-2738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-veranstaltungen","tag-vermischtes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gelungene Kundenerlebnisse sind relevanter als je zuvor - Organisator<\/title>\n<meta name=\"description\" content=\"Das erste Schweizer Adobe Symposium pr\u00e4sentierte am 16. 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