{"id":27426,"date":"2024-06-03T14:49:03","date_gmt":"2024-06-03T12:49:03","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=215975"},"modified":"2024-11-11T04:51:44","modified_gmt":"2024-11-11T03:51:44","slug":"scholtysik-bewegtes-logo-und-neuer-autritt-fuer-das-psi","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-03\/scholtysik-bewegtes-logo-und-neuer-autritt-fuer-das-psi\/","title":{"rendered":"Scholtysik: spostamento del logo e nuova immagine per il PSI"},"content":{"rendered":"<p><img class=\"alignnone wp-image-215979 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/PSI3.jpg\" alt=\"Nuova identit\u00e0 del marchio PSI \" width=\"1200\" height=\"800\" \/>Con 2300 dipendenti e circa 3000 ricercatori ospiti, il PSI \u00e8 il pi\u00f9 grande istituto di ricerca per le scienze naturali e ingegneristiche della Svizzera. Gestisce le strutture di ricerca svizzere su larga scala basate su acceleratori di particelle, uniche al mondo in questa combinazione. Il PSI fa parte del settore dei PF e conduce ricerche nei settori delle tecnologie del futuro, dell'energia e del clima, dell'innovazione sanitaria e dei fondamenti della natura.<\/p>\r\n<h3>Marchio in movimento e design variabile<\/h3>\r\n<p>Ora l'istituto ha una nuova immagine. Scholtysik ha sviluppato un logo dinamico che si forma costantemente da minuscole particelle. Le forme risultanti si ispirano alle diverse ricerche condotte al PSI, come la tecnologia quantistica, la diffusione dei neutroni, il ripiegamento delle proteine e la chimica atmosferica.  I colori spettrali, spesso utilizzati nei processi di imaging del PSI, intendono illustrare l'ampiezza e il fascino della ricerca del PSI. Il nuovo logo \u00e8 registrato nel registro svizzero dei marchi sia come marchio mobile che in quattro stati statici.<\/p>\r\n<p><\/p>\r\n<h3>Sottomarche per i Centri PSI<\/h3>\r\n<p>Le varie aree di ricerca saranno ora gestite come Centri PSI con un proprio sottomarchio. In questo modo, dovrebbero diventare pi\u00f9 visibili nelle rispettive comunit\u00e0 di ricerca a livello mondiale e contribuire ad attirare le migliori menti in Svizzera e ad aumentare la forza innovativa della piazza economica.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-215978\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/PSI2.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<h3>Sito web incentrato sull'utente<\/h3>\r\n<p>Scholtysik ha sviluppato il nuovo sito web sulla base degli obiettivi dell'istituto, di ricerche mirate sugli utenti e di test prototipali in due fasi. Il nuovo design dell'interfaccia utente basato su componenti consente contenuti pi\u00f9 ricchi e flessibili, garantisce un accesso senza barriere e migliora la leggibilit\u00e0 e la chiarezza.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-215977\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/PSI1.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>L'Istituto Paul Scherrer si \u00e8 dato un'immagine contemporanea che trasmette una ricerca internazionale all'avanguardia e consente una comunicazione efficace nell'era digitale. Scholtysik \u00e8 responsabile della strategia del marchio, del concetto di UX, del design e dell'implementazione di web e video, della segnaletica e degli eventi.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"PSI neuer Markenauftritt","_yoast_wpseo_metadesc":"PSI pr\u00e4sentiert neuen Markenauftritt: Dynamisches Logo und Submarken f\u00fcr Forschungsbereiche. Nutzerzentrierte Website.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,4244,3675],"class_list":["post-27426","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-paul-scherrer","tag-scholtysik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scholtysik: Bewegtes Logo und neuer Autritt f\u00fcr das PSI - Organisator<\/title>\n<meta name=\"description\" content=\"PSI pr\u00e4sentiert neuen Markenauftritt: Dynamisches Logo und Submarken f\u00fcr Forschungsbereiche. 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