{"id":27611,"date":"2024-06-12T17:33:20","date_gmt":"2024-06-12T15:33:20","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=216496"},"modified":"2024-11-10T12:54:30","modified_gmt":"2024-11-10T11:54:30","slug":"rekordverdaechtige-anzahl-uebernachtungen-im-kanton-bern","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-12\/rekordverdaechtige-anzahl-uebernachtungen-im-kanton-bern\/","title":{"rendered":"Record di pernottamenti nel Cantone di Berna"},"content":{"rendered":"<figure id=\"attachment_202542\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-202542\"><img class=\"aligncenter wp-image-202542 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/MAde-in-Bern-Keyvisual-Bold.jpg\" alt=\"Una grande vacanza \" width=\"1200\" height=\"900\" \/>\r\n<figcaption id=\"caption-attachment-202542\" class=\"wp-caption-text\">L'orso animato della campagna ha avuto una forte influenza sul posizionamento di Berna come destinazione.<\/figcaption>\r\n<\/figure>\r\n<p>Secondo il comunicato stampa, si tratta del miglior risultato dalla fondazione dell'organizzazione nel 2013. \"Insieme ai nostri partner, siamo in grado di aumentare la visibilit\u00e0 del Cantone delle vacanze di Berna. Il numero record di pernottamenti dello scorso anno dimostra che Berna continua a essere molto popolare\", ha dichiarato la direttrice Pascale Berclaz nel comunicato stampa.<\/p>\r\n<p>Lanciato nel 2023 <a href=\"https:\/\/www.werbewoche.ch\/de\/werbung\/kampagnen\/2023-09-06\/bold-wirbt-fuer-baerenstarke-ferien-in-bern\/\" rel=\"noopener\">Campagna \"Forte come le vacanze di un orso<\/a> \u00e8 stato accolto molto bene sul mercato svizzero e l'orso come nuovo ambasciatore del marchio ha contribuito a posizionare il secondo cantone svizzero per numero di vacanze come destinazione per tutto l'anno. L'agenzia bernese Bold \u00e8 stata responsabile della campagna<\/p>\r\n<p>Quest'anno, \"Made in Bern\" vuole puntare in particolare sul mercato brasiliano. Questo mercato ha un grande potenziale.<\/p>\r\n<p>L'organizzazione ombrello \"Made in Bern\" mira a rafforzare l'immagine turistica del Cantone di Berna e a coordinare il marketing delle singole destinazioni. <em>(SDA\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il \"Cantone delle vacanze di Berna\" ha registrato 6,2 milioni di pernottamenti lo scorso anno. Si tratta del 13,7% in pi\u00f9 di pernottamenti rispetto all'anno precedente, ha reso noto mercoled\u00ec l'organizzazione mantello del turismo bernese \"Made in Bern\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00e4renstarke Ferien","_yoast_wpseo_metadesc":"Kampagne \u00abB\u00e4renstarke Ferien\u00bb st\u00e4rkt Bern als Ganzjahresdestination. Neuer Fokus auf brasilianischen Markt.","articlekey":"","footnotes":""},"categories":[29],"tags":[4224,4253,339],"class_list":["post-27611","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bold","tag-made-in-bern","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rekordverd\u00e4chtige Anzahl \u00dcbernachtungen im Kanton Bern - Organisator<\/title>\n<meta name=\"description\" content=\"Kampagne \u00abB\u00e4renstarke Ferien\u00bb st\u00e4rkt Bern als Ganzjahresdestination. 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