{"id":27933,"date":"2024-06-21T10:16:11","date_gmt":"2024-06-21T08:16:11","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217003"},"modified":"2024-11-10T09:42:06","modified_gmt":"2024-11-10T08:42:06","slug":"brandpulse-fuer-kitzbuehel-neupositionierung-wie-eine-fashion-brand","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-21\/brandpulse-fuer-kitzbuehel-neupositionierung-wie-eine-fashion-brand\/","title":{"rendered":"Impulso al marchio per Kitzb\u00fchel: riposizionamento \"come un marchio di moda\"."},"content":{"rendered":"<p><img class=\"alignnone wp-image-217005 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/BP_Case_Kitzbu%E2%95%A0ehel_Press-scaled.jpg\" alt=\"Rinnovamento di Kitzb\u00fchel \" width=\"1400\" height=\"787\" \/>Kitzb\u00fchel \u00e8 conosciuta in tutto il mondo come una delle pi\u00f9 esclusive stazioni di sport invernali delle Alpi. Brandpulse ha creato una strategia di differenziazione del marchio per questo marchio iconico in un rebranding completo con un nuovo design e una nuova esperienza di marchio che dovrebbe interessare anche i gruppi target pi\u00f9 giovani.<\/p>\r\n<p>Come leggendaria citt\u00e0 sportiva, la citt\u00e0 alpina tirolese combina tradizione e stile di vita. L'obiettivo del rebranding sviluppato da Brandpulse era quindi un chiaro aumento dell'attrattiva. I Millennials, oggi il pi\u00f9 grande e importante gruppo di turisti al mondo, viaggiano con una nuova serie di valori: l'attenzione non \u00e8 pi\u00f9 rivolta ai beni, ma al desiderio di esperienze (\"Colleziona momenti, non cose\").<\/p>\r\n<h3>\"Il tuo tempo \u00e8 adesso\"<\/h3>\r\n<p>Il parametro di successo di Kitzb\u00fchel per essere attraente per i gruppi target giovani, in linea con la nuova strategia di marca, \u00e8 quindi: l'iconico marchio deve abbandonare la sua prudenza e diventare un moderno marchio di lusso lifestyle sportivo - ma senza perdere i suoi elementi tradizionalmente importanti come il leggendario camoscio di Kitzb\u00fchel e il colore rosso. Da queste analisi Brandpulse ha ricavato il nuovo messaggio di Kitzb\u00fchel, in linea con il motto \"Your time is now\" - non aspettare il domani, vivi oggi.<\/p>\r\n<p>L'analisi dell'ambiente competitivo ha rivelato che le localit\u00e0 turistiche alpine si concentrano sui loro prodotti di destinazione e si presentano principalmente con splendidi paesaggi e panorami montani. Il nuovo concetto di Brandig per Kitzb\u00fchel rompe con questa tradizione e presenta Kitzb\u00fchel come un marchio di lifestyle, paragonabile a un marchio di moda. Lontano dalla natura \"intercambiabile\", verso un'esperienza di lifestyle - giovane, sfrontata, anticonformista, glamour e con un appeal internazionale.<\/p>\r\n<p>Il precedente lettering, disegnato dal famoso artista di Kitzb\u00fchel Alfons Walde oltre 90 anni fa e leggermente adattato a met\u00e0 degli anni '70, \u00e8 stato sostituito da un carattere geometrico grottesco di grande impatto. Con la \"\u00dc\" implicita e l'integrazione della testa di camoscio stilizzata, Kitzb\u00fchel si presenta con un nuovo marchio di parole e immagini.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'agenzia sta posizionando la famosa localit\u00e0 di sport invernali come un marchio di lifestyle di lusso e sportivo in un rebranding completo.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kitzb\u00fchel Rebranding","_yoast_wpseo_metadesc":"Kitzb\u00fchel wird neu als moderne Lifestyle-Luxusmarke positioniert, mit Fokus auf Erlebnisse und internationale Ausstrahlung.","articlekey":"","footnotes":""},"categories":[29],"tags":[2630,2617],"class_list":["post-27933","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brandpulse","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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