{"id":27993,"date":"2024-06-25T09:24:31","date_gmt":"2024-06-25T07:24:31","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217132"},"modified":"2024-11-10T09:30:24","modified_gmt":"2024-11-10T08:30:24","slug":"rosarot-stellt-vor-was-saicon-nicht-ist","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-25\/rosarot-stellt-vor-was-saicon-nicht-ist\/","title":{"rendered":"Rosarot presenta ci\u00f2 che Saicon non \u00e8"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-217133 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/01_Saiconn-Kampagne.jpg\" alt=\"Marketing immobiliare Saicon\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Saicon Immobilien vende e commercializza immobili a Zurigo dal 2011, specializzandosi professionalmente in condomini. Il team, guidato da Moreno Pinelli, si \u00e8 finora occupato autonomamente della commercializzazione. Ora Saicon ha deciso di fare il passo successivo e di raggiungere un nuovo livello di notoriet\u00e0 grazie all'esperienza pubblicitaria di Rosarot.<\/p>\r\n<p>L'agenzia di Zurigo \u00e8 stata incaricata della riprogettazione completa del marchio Saicon, a partire da un'analisi approfondita del gruppo target e dallo sviluppo strategico fino al branding e all'implementazione finale. Il risultato del nuovo look \u00e8 un aspetto ordinato che riflette la struttura e la cura di Saicon. La scelta di un font solido, senza tempo e dal carattere forte sottolinea la professionalit\u00e0 di Saicon, mentre i titoli grandi e il giallo allegro e fresco sottolineano l'apertura e l'accessibilit\u00e0 dell'azienda.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-217135\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/04_Saicon_Branding_Chart.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p><strong>Suscitare curiosit\u00e0 con le associazioni di nomi<\/strong><\/p>\r\n<p>La campagna sviluppata allo stesso tempo gioca in modo autoironico con la scarsa familiarit\u00e0 del nome Saicon tra il grande pubblico. Il nome Saicon deve essere ancorato nella mente del gruppo target attraverso associazioni esterne al settore e la loro corretta risoluzione, invitando i potenziali clienti a rivolgersi a Saicon per le questioni immobiliari.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-217134\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/02_Saicon_Plakat_F12.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>La nuova identit\u00e0 del marchio Saicon \u00e8 stata implementata utilizzando diversi canali, come manifesti stampati, annunci video, direct mailing, il sito web rivisto e un aumento delle misure di marketing online come SEO e SEA.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsabile presso Saicon:<\/strong> Moreno Pinelli (titolare), Aline Pinelli (titolare), Mara Schiavone (project manager back office). <strong>Responsabile a Rosarot:<\/strong> Ren\u00e9 Karrer, Michael Schmidt (Direzione creativa), Corinna Kost, Laura Weinhofer (Direzione artistica), Carmen St\u00e4helin (Testo, concetto), Noel M\u00fchlberg, Claire Hulla (Impaginazione), Bettina Walder (Consulenza), Moreno Carroccia, Mauro Zoffoli (Performance, SEA, SEO).<\/p>","protected":false},"excerpt":{"rendered":"<p>Troppe persone non conoscono ancora Saicon. L'agenzia immobiliare di Zurigo, gestita dal proprietario, vorrebbe cambiare questa situazione. Per questo motivo Saicon sta lavorando con l'agenzia Rosarot a un nuovo rebranding e a una campagna che metta al centro il nome dell'azienda.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Saicon Immobilienmarketing","_yoast_wpseo_metadesc":"Saicon Immobilien erreicht neues Bekanntheitslevel mit neuem Markenauftritt und Marketingstrategie durch Rosarot.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,2851,2640,4283],"class_list":["post-27993","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-rebranding","tag-rosarot","tag-saicon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rosarot stellt vor, was Saicon nicht ist - Organisator<\/title>\n<meta name=\"description\" content=\"Saicon Immobilien erreicht neues Bekanntheitslevel mit neuem Markenauftritt und Marketingstrategie durch Rosarot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-25\/rosarot-stellt-vor-was-saicon-nicht-ist\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rosarot stellt vor, was Saicon nicht ist - 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