{"id":28032,"date":"2024-06-26T10:28:49","date_gmt":"2024-06-26T08:28:49","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217200"},"modified":"2024-11-10T09:14:38","modified_gmt":"2024-11-10T08:14:38","slug":"feinheit-schafft-neuen-auftritt-fuer-crescenda","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-26\/feinheit-schafft-neuen-auftritt-fuer-crescenda\/","title":{"rendered":"La raffinatezza crea un nuovo look per Crescenda"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-217201 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/20240626_Feinheit_Medienmitteilung_Crescenda_zvg.jpg\" alt=\"Crescenda Corporate\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Giusto in tempo per il suo 20\u00b0 anniversario, l'organizzazione non-profit Crescenda di Basilea ha una nuova identit\u00e0 aziendale. Non si tratta di un cambiamento radicale, ma piuttosto di un ulteriore sviluppo. E soprattutto, i gruppi target devono riconoscersi in modo rapido e chiaro. Questo \u00e8 stato il brief dato a Feinheit, che ha sviluppato il nuovo look.<\/p>\r\n<h3><strong>Raggiungere l'obiettivo con il design incentrato sull'uomo<\/strong><\/h3>\r\n<p>Per raggiungere gli obiettivi, l'agenzia ha unito la sua competenza nel visual design con la sua esperienza nel design incentrato sulle persone e ha deciso di lavorare con persone appartenenti ai gruppi target. \u00c8 apparso subito chiaro che un gruppo target era di gran lunga il pi\u00f9 importante: le donne con esperienza di migrazione che frequentano i corsi di avvio d'impresa o i programmi di formazione professionale di Crescenda. Nei workshop con i rappresentanti di questo gruppo target, Feinheit \u00e8 riuscita a cogliere e trasmettere l'impatto di Crescenda.<\/p>\r\n<p>Questo ha dimostrato che Crescenda punta sul senso di appartenenza e sull'allegria. Questo si riflette nel nuovo look, caratterizzato da colori vivaci, font giocosi e immagini autentiche.<\/p>\r\n<h3><strong>Manuale di progettazione aziendale come base<\/strong><\/h3>\r\n<p>Il prodotto finale \u00e8 un manuale di design aziendale. Visivamente, d\u00e0 vita all'identit\u00e0 con elementi completamente rinnovati, come il logo, la tipografia, i colori, le immagini e i principi di layout. Inoltre, il testo riassume chi \u00e8 Crescenda. In particolare, il logo recita \"Qui \u00e8 dove le donne arrivano. Qui \u00e8 dove le donne fanno carriera\".<\/p>\r\n<p>Tra le altre cose, il manuale di corporate design \u00e8 stato la base per il nuovo sito web di <a href=\"https:\/\/www.crescenda.ch\/\" rel=\"noopener\">Crescenda<\/a>che \u00e8 stato recentemente messo online.<\/p>\r\n<hr \/>\r\n<p><strong>Responsabile presso Crescenda:<\/strong> Nicole L\u00fctzelschwab, Isabelle Groeli, Katharina St\u00f6ckli, Corinna Zuckermann, Nathalie Storer, Adelina Arendarska, Linh Lam, Beatrice Speiser. <strong>Responsabile della finezza:<\/strong> Moritz Friess (project management e consulenza), Catriona Paffhausen (visual design), Stephanie Auderset (testo).<\/p>","protected":false},"excerpt":{"rendered":"<p>Crescenda aiuta le donne con esperienza di migrazione a integrarsi nella vita lavorativa. Feinheit ha sviluppato una nuova corporate identity per l'organizzazione no-profit di Basilea, che ne evidenzia ancora meglio l'identit\u00e0 visiva e testuale.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Crescenda Corporate","_yoast_wpseo_metadesc":"Crescenda feiert 20 Jahre mit neuer Corporate Identity. Fokus auf Zugeh\u00f6rigkeit, fr\u00f6hliches Miteinander und modernes Design.","articlekey":"","footnotes":""},"categories":[29],"tags":[4286,4287,2617],"class_list":["post-28032","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-crescenda","tag-feinheit","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feinheit schafft neuen Auftritt f\u00fcr Crescenda - Organisator<\/title>\n<meta name=\"description\" content=\"Crescenda feiert 20 Jahre mit neuer Corporate Identity. 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