{"id":28114,"date":"2024-06-30T08:54:31","date_gmt":"2024-06-30T06:54:31","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217377"},"modified":"2024-11-10T08:57:13","modified_gmt":"2024-11-10T07:57:13","slug":"jung-von-matt-brand-identity-entwickelt-auftritt-fuer-cisb","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-30\/jung-von-matt-brand-identity-entwickelt-auftritt-fuer-cisb\/","title":{"rendered":"Jung von Matt Brand Identity sviluppa l'identit\u00e0 del marchio per il CISB"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-217381 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM.jpg\" alt=\"CISB \" width=\"1200\" height=\"750\" \/><\/p>\r\n<p>Il CISB si propone di creare una piattaforma interdisciplinare che promuova la ricerca sulla sostenibilit\u00e0 e l'innovazione nelle aziende e faciliti un dialogo pionieristico tra il mondo accademico e quello imprenditoriale. Il CISB mira a produrre cambiamenti tangibili nelle imprese e nella societ\u00e0, trasformando idee visionarie in soluzioni pratiche.<\/p>\r\n<p>Jung von Matt Brand Identity \u00e8 stata coinvolta nel processo di sviluppo della fondazione fin dall'inizio. Questo ha garantito uno stretto legame tra il design e l'identit\u00e0 della fondazione.<\/p>\r\n<p>Il risultato \u00e8 un'immagine chiara, moderna e fresca che si distingue nell'ambiente delle fondazioni svizzere. La riduzione mirata e l'approccio semplice mettono al centro i temi e i ricercatori. Le idee e le innovazioni rilevanti hanno una presenza chiara sulla piattaforma e possono essere promosse in modo costruttivo.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM2.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM2.jpg\" alt=\"\" width=\"1200\" height=\"750\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM4.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM4.jpg\" alt=\"\" width=\"1200\" height=\"750\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM5.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM5.jpg\" alt=\"\" width=\"1200\" height=\"750\" \/><\/a><\/p>\r\n<p>\"Nel creare il design del marchio, il nostro obiettivo era quello di creare un'identit\u00e0 visiva che non solo desse alla fondazione un volto distintivo, ma che fornisse anche un degno palcoscenico per la ricerca\", afferma Micha Niederh\u00e4user, Brand Designer di Jung von Matt Brand Identity.<\/p>\r\n<p>Il caratteristico giallo verde lime, abbinato ai toni neutri e ridotti del grigio, conferisce all'aspetto freschezza e carattere. Inoltre, le immagini generate dall'intelligenza artificiale, che mostrano forme astratte in una combinazione di colori bianchi e neutri, sottolineano l'attenzione per l'innovazione e la modernit\u00e0. \"L'uso di immagini generate dall'intelligenza artificiale ha permesso di riflettere e sviluppare in modo specifico l'idea astratta del mondo visivo\", afferma Loraine Olalia, Digital Designer di Jung von Matt Brand Identity.<\/p>\r\n<p>Jung von Matt Brand Identity ha implementato il concetto di design in modo coerente nei vari punti di contatto. Questo garantisce un aspetto uniforme, anche sul sito web, che funge da punto di contatto centrale e fornisce informazioni complete sulla fondazione e sulle iniziative che sostiene.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsabile presso il CISB: <\/strong>Alexander Bischoff (Presidente del Consiglio di fondazione), Stefano Bianchi (Membro del Consiglio di fondazione). <strong>Responsabile di Jung von Matt Brand Identity: <\/strong>Nathalie Weiss (project management), Loraine Olalia (design), Micha Niederh\u00e4user (design).<\/p>","protected":false},"excerpt":{"rendered":"<p>Jung von Matt Brand Identity ha accompagnato la creazione della Fondazione Center for Innovation and Sustainability in Business (CISB) e l'ha implementata visivamente. L'identit\u00e0 visiva sottolinea la missione, i valori e il mandato di ricerca della fondazione.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CISB","_yoast_wpseo_metadesc":"CISB f\u00f6rdert interdisziplin\u00e4re Forschung und Dialog zwischen Akademie und Wirtschaft f\u00fcr nachhaltige Innovationen.","articlekey":"","footnotes":""},"categories":[29],"tags":[2740,2617],"class_list":["post-28114","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jung-von-matt-brand-identity","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jung von Matt Brand Identity entwickelt Auftritt f\u00fcr CISB - Organisator<\/title>\n<meta name=\"description\" content=\"CISB f\u00f6rdert interdisziplin\u00e4re Forschung und Dialog zwischen Akademie und Wirtschaft f\u00fcr nachhaltige Innovationen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-06-30\/jung-von-matt-brand-identity-entwickelt-auftritt-fuer-cisb\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jung von Matt Brand Identity entwickelt Auftritt f\u00fcr CISB - 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