{"id":28620,"date":"2024-08-04T15:43:43","date_gmt":"2024-08-04T13:43:43","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=221247"},"modified":"2024-11-09T10:29:55","modified_gmt":"2024-11-09T09:29:55","slug":"cmo-of-the-year-2024-die-nominierten-im-portraet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-08-04\/cmo-of-the-year-2024-die-nominierten-im-portraet\/","title":{"rendered":"\"CMO dell'anno 2024\": un ritratto dei candidati"},"content":{"rendered":"<p><img class=\"alignnone wp-image-221248 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Josephine-Chamoulaud-4-3-CMO-of-The-Year1.png\" alt=\"Jos\u00e9phine Chamoulaud\" width=\"1024\" height=\"768\" \/><\/p>\r\n<p>In der ersten Juli-Woche wurden die Finalist:innen f\u00fcr die Auszeichnung \u00abCMO of the Year 2024\u00bb bekannt gegeben (<a href=\"https:\/\/www.markt-kom.com\/de\/markom\/awards\/cmo-of-the-year-2024-die-nominierten-stehen-fest\/\" rel=\"noopener\"><em>m&amp;k berichtete<\/em>)<\/a>. Jos\u00e9phine Chamoulaud, CEO von Smile und ehemalige CMO der Versicherung, ist eine der Nominierten \u2013 und die erste der Kandidat:innen, die wir \u00aben detail\u00bb vorstellen.<\/p>\r\n<h3>Ein steiler Aufstieg<\/h3>\r\n<p>Der schnelle Aufstieg von Jos\u00e9phine Chamoulaud bei Smile gleicht einer rasanten Liftfahrt \u2013 gepr\u00e4gt von Innovation und Mut. Seit Februar 2024 ist Chamoulaud CEO von Smile, nachdem sie als CMO das Unternehmen erfolgreich als digitale Lifestyle-Marke positionierte. \u00abDie Nomination bedeutet mir sehr viel\u00bb, sagt Chamoulaud. \u00abEs ist eine besondere Wertsch\u00e4tzung, dass ich als CEO immer noch f\u00fcr meine Marketingarbeit anerkannt werde.\u00bb Ihre Zeit als CMO war gepr\u00e4gt von bahnbrechenden Ma\u00dfnahmen wie Influencer-Marketing, ersten Aktivit\u00e4ten im Metaverse und einer neuen Sound Identity.<\/p>\r\n<div class=\"wp-video\" style=\"width: 720px\"><!-- [if lt IE 9]&gt;document.createElement('video');&lt;![endif]--> <video id=\"video-221247-1\" class=\"wp-video-shortcode\" preload=\"metadata\" controls=\"controls\" width=\"720\" height=\"1280\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/josephine-chamoulaud-finale-1_BKxGZf5Z.mp4\">https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/josephine-chamoulaud-finale-1_BKxGZf5Z.mp4<\/a><\/video><\/div>\r\n<h3><b>Die Bedeutung des \u00abCMO of the Year\u00bb-Titels<\/b><\/h3>\r\n<p>Die Wahl zum \u00abCMO of the Year\u00bb unterstreicht die zentrale Rolle des Marketings in der Schweizer Wirtschaft. Marketing gewinnt durch Digitalisierung, Nachhaltigkeit und Sinnhaftigkeit stetig an Bedeutung. Der oder die \u00abCMO of the Year\u00bb dient als Vorbild und inspiriert zuk\u00fcnftige Fachkr\u00e4fte. Dieses Jahr wurden f\u00fcnf herausragende Kandidaten nominiert: Jos\u00e9phine Chamoulaud von Smile, Jan De Schepper von Swissquote, Christian Gut von St\u00f6ckli Swiss Sports, Nathalie No\u00ebl von V-Zug und Saskia von Moos von intelligentfood Schweiz.<\/p>\r\n<h3>Innovation und Kundenzentrierung<\/h3>\r\n<p>Chamoulaud betont, dass Innovation immer Teil der Smile-DNA war. Smile, als erste Versicherung mit einem Freemium-Gesch\u00e4ftsmodell, hat durch ihre Leitung bahnbrechende Ma\u00dfnahmen eingef\u00fchrt. \u00abUnser gr\u00f6sster Uplift war die Internationalisierung der Marke und die damit verbundene Verdopplung unseres Teams\u00bb, erz\u00e4hlt Chamoulaud. Smile\u2019s digitales Gesch\u00e4ftsmodell erm\u00f6glicht ein nahtloses Kundenerlebnis und setzt auf das Motto \u00abOhne Blabla\u00bb. Diese Philosophie bietet einfache, schnelle und flexible L\u00f6sungen f\u00fcr die Kunden und positioniert Smile als digitale Lifestyle-Marke.<\/p>\r\n<h3><b>Nachhaltigkeit als Unternehmensleitbild<\/b><\/h3>\r\n<p>Nachhaltigkeit ist ein zentrales Element von Chamoulauds Arbeit. Smile bietet ein breites Nachhaltigkeitsangebot unter dem Label \u00absmile.green Engagements\u00bb. \u00abNachhaltigkeit muss nachhaltig gedacht werden \u2013 \u00f6kologisch, sozial und \u00f6konomisch\u00bb, erkl\u00e4rt Chamoulaud. Smile setzt auf elektronische Kundenkommunikation, umweltbewusstes Autofahren und nachhaltiges Schadenmanagement. Die Unterst\u00fctzung von Viva con Agua Trinkwasser-Projekten und die Durchf\u00fchrung der ersten NFT-Auktion in der Versicherungsbranche zur F\u00f6rderung dieser Projekte unterstreichen dieses Engagement.<\/p>\r\n<h3>Das Fazit der Jury<\/h3>\r\n<p>Jos\u00e9phine Chamoulaud\u2019s beeindruckende Reise von der CMO zur CEO von Smile und ihre innovativen Ans\u00e4tze im Marketing sind inspirierend. Mit einem klaren Fokus auf Kundenzentrierung, Nachhaltigkeit und Innovation hat sie Smile als digitale Lifestyle-Marke erfolgreich positioniert. Wer den Titel \u00abCMO of the Year\u00bb 2024 gewinnt, wird bei der exklusiven Award-Night im Papiersaal enth\u00fcllt \u2013 bis dahin bleibt es spannend, wer sich gegen die starke Konkurrenz durchsetzen wird.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dopo che all'inizio di luglio \u00e8 stato annunciato chi \u00e8 stato selezionato per il titolo di \"CMO dell'anno 2024\" in Svizzera, presentiamo ora i candidati \"uno per uno\". Iniziamo con Jos\u00e9phine Chamoulaud, ex CMO e attuale CEO della compagnia assicurativa Smile.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jos\u00e9phine Chamoulaud","_yoast_wpseo_metadesc":"Jos\u00e9phine Chamoulaud, CEO von Smile, ist f\u00fcr den CMO of the Year 2024 nominiert. Fokus auf Innovation und Nachhaltigkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,3733,4324,339,3813],"class_list":["post-28620","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-cmo-of-the-year","tag-insurance","tag-marketing","tag-smile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abCMO of the Year 2024\u00bb: Die Nominierten im Portr\u00e4t - Organisator<\/title>\n<meta name=\"description\" content=\"Jos\u00e9phine Chamoulaud, CEO von Smile, ist f\u00fcr den CMO of the Year 2024 nominiert. 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