{"id":29154,"date":"2024-08-20T16:48:21","date_gmt":"2024-08-20T14:48:21","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=221814"},"modified":"2024-11-08T12:40:48","modified_gmt":"2024-11-08T11:40:48","slug":"marketing-in-den-usa-hat-tech-nachholbedarf","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-08-20\/marketing-in-den-usa-hat-tech-nachholbedarf\/","title":{"rendered":"Il marketing negli Stati Uniti deve recuperare un po' di tecnologia"},"content":{"rendered":"<figure id=\"attachment_221815\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-221815\"><img class=\"aligncenter wp-image-221815 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/2024-CMO-Survey_Martech.jpg\" alt=\"Sondaggio OCM\" width=\"1200\" height=\"864\" \/>\r\n<figcaption id=\"caption-attachment-221815\" class=\"wp-caption-text\">I risultati dell'indagine CMO in sintesi. (Grafico: Cmosurvey.org)<\/figcaption>\r\n<\/figure>\r\n<p>Questa previsione vale nonostante il fatto che, secondo l'indagine, solo il 56,4% degli strumenti martech acquistati viene effettivamente utilizzato. Inoltre, quasi la met\u00e0 dei responsabili marketing vede una discrepanza significativa tra i benefici della tecnologia di marketing e le loro speranze in merito.<\/p>\r\n<h3><strong>Modelli linguistici di grandi dimensioni raramente utilizzati<\/strong><\/h3>\r\n<p>Allo stesso tempo, l'indagine mostra che i marketer statunitensi non sono sicuri di come sfruttare appieno il potenziale delle tecnologie per migliorare le prestazioni. L'indagine ha inoltre rilevato che solo il dieci per cento delle aziende utilizza modelli linguistici su larga scala per le attivit\u00e0 di marketing, anche se l'IA generativa sta gi\u00e0 avendo un impatto positivo sulle aziende in termini di riduzione delle spese generali (sette per cento), maggiore soddisfazione dei clienti (6,1 per cento) e aumento della produttivit\u00e0 delle vendite (5,1 per cento). \"I nostri dati dimostrano che esiste un enorme potenziale per l'ulteriore introduzione dell'IA nelle aziende e quindi una grande opportunit\u00e0 per il marketing\", afferma Christine Moorman, responsabile dell'indagine CMO.<\/p>\r\n<p>Tuttavia, i responsabili marketing che hanno integrato l'IA generativa nei loro processi segnalano nel sondaggio ostacoli significativi, come la scarsit\u00e0 di fondi per gli investimenti nell'hardware necessario. Inoltre, \"anche i punteggi relativi alle sfide strategiche principali, come garantire che l'IA generativa sia adatta al marchio e ai mercati di riferimento, sono solo nella media, il che suggerisce che gli strumenti devono essere ottimizzati per ottenere prestazioni migliori\", afferma Moorman. <em>(pte\/swi)<\/em><\/p>\r\n<hr \/>\r\n<p><em>La recente pubblicazione\u00a0<strong><a href=\"https:\/\/cmosurvey.org\/\" rel=\"noopener\">Sondaggio OCM<\/a><\/strong> \u00e8 stata condotta per la 32a volta. Per l'indagine sono stati intervistati 292 esperti di marketing in posizioni dirigenziali.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le aziende statunitensi spendono in media il 19,9% del loro budget di marketing in tecnologia (martech). Secondo The CMO Survey, questa percentuale dovrebbe salire al 30,9% in cinque anni.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CMO-Befragung","_yoast_wpseo_metadesc":"CMO-Befragung zeigt Diskrepanz zwischen Nutzen und Erwartungen an Martech. Gro\u00dfe Sprachmodelle selten genutzt.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,4403,459,2421],"class_list":["post-29154","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-martech","tag-studie","tag-usa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing in den USA hat Tech-Nachholbedarf - Organisator<\/title>\n<meta name=\"description\" content=\"CMO-Befragung zeigt Diskrepanz zwischen Nutzen und Erwartungen an Martech. 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