{"id":29401,"date":"2024-08-28T17:40:19","date_gmt":"2024-08-28T15:40:19","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222360"},"modified":"2024-11-08T12:12:25","modified_gmt":"2024-11-08T11:12:25","slug":"competec-heisst-neu-brack-alltron-und-stellt-sich-neu-auf","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-08-28\/competec-heisst-neu-brack-alltron-und-stellt-sich-neu-auf\/","title":{"rendered":"Competec si chiama ora Brack Alltron e si sta riposizionando"},"content":{"rendered":"<figure id=\"attachment_222361\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-222361\"><img class=\"aligncenter wp-image-222361 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/529253-Maegenwil-Gewerbepark-72d7db-original-1709820993.jpg\" alt=\"Brack Alltron\" width=\"1200\" height=\"900\" \/>\r\n<figcaption id=\"caption-attachment-222361\" class=\"wp-caption-text\">Il parco commerciale Brack Alltron a M\u00e4genwil AG. (Immagine: zVg. Brack Alltron)<\/figcaption>\r\n<\/figure>\r\n<p>In seguito alla rapida crescita degli ultimi anni con numerose acquisizioni, l'organizzazione \u00e8 diventata pi\u00f9 complessa, secondo un comunicato stampa pubblicato mercoled\u00ec. L'organizzazione del Gruppo non \u00e8 stata in grado di tenere il passo con gli sviluppi del mercato. La direzione \u00e8 quindi giunta alla conclusione che \"alcuni deficit\" nell'organizzazione devono essere corretti.<\/p>\r\n<h3><strong>Marchi pi\u00f9 in vista<\/strong><\/h3>\r\n<p>Una misura \u00e8 la ridenominazione: il precedente nome della holding Competec era meno noto al pubblico rispetto ai marchi Brack e Alltron. Pertanto, in futuro l'azienda operer\u00e0 anche con questi due nomi. Alltron, come marchio per la fornitura di clienti al dettaglio, e Brack.ch, come rivenditore per clienti privati e commerciali, continueranno a essere in primo piano nell'azienda.<\/p>\r\n<p>Sullo sfondo, tuttavia, il Gruppo sta apportando alcuni cambiamenti. Ad esempio, l'intera gamma di competenze delle varie filiali sar\u00e0 ora raggruppata nella nuova divisione Commerciale, mentre le vendite saranno riunite nella divisione Vendite.<\/p>\r\n<h3><strong>Il marketing riferisce alla direzione<\/strong><\/h3>\r\n<p>Inoltre, il Gruppo ora riferisce direttamente al Comitato esecutivo.<\/p>\r\n<p>Secondo il comunicato stampa, l'attuale CEO di Competec Stefan Fraude rimarr\u00e0 a capo della nuova organizzazione. L'attuale responsabile di Competec Logistik, Thomas Gasser, sar\u00e0 nominato direttore operativo di Brack Alltron. L'attuale responsabile di Alltron, Andrej Golob, sar\u00e0 responsabile delle vendite per l'intera azienda. Tobias Gr\u00fcnder, che in precedenza era responsabile dello sviluppo dei processi aziendali, diventer\u00e0 Chief Commercial Officer del Gruppo.<\/p>\r\n<p>Come annunciato in precedenza, anche Roman Reichelt si unir\u00e0 all'azienda a met\u00e0 settembre. <em><a href=\"https:\/\/www.markt-kom.com\/de\/work-life\/jobchange\/comeback-roman-reichelt-geht-zu-brack-mutterkonzern\/\">(Markt-kom.com)<\/a><\/em>. Egli assumer\u00e0 il ruolo di responsabile del marketing e della comunicazione. Il posto di responsabile IT non \u00e8 ancora stato assegnato. Nel frattempo, il precedente CEO di Brack.ch, Marc Isler, lascia l'azienda su sua richiesta, secondo il comunicato stampa.<\/p>\r\n<p>Oltre al rivenditore online Brack.ch e al grossista Alltron, il Gruppo comprende anche il distributore di articoli per la casa e l'abitare Jamei, il produttore di marchi privati Furber, il fornitore di servizi logistici Competec Logistik e i servizi centralizzati riuniti sotto Competec Service. Alla fine del 2023, pi\u00f9 di 1.300 dipendenti lavoravano per l'azienda. Il fatturato annuo nel 2023 ammontava a circa 1,14 miliardi di franchi svizzeri. <em>(SDA\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il gruppo commerciale Competec cambia nome in Brack Alltron e si dota di un'organizzazione pi\u00f9 potente. Tra le altre cose, l'azienda raggruppa le sue attivit\u00e0 di vendita e di gamma di prodotti in un unico luogo.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brack Alltron","_yoast_wpseo_metadesc":"Brack Alltron reorganisiert und benennt sich um. Marken Brack und Alltron r\u00fccken in den Fokus, um Marktposition zu st\u00e4rken.","articlekey":"","footnotes":""},"categories":[29],"tags":[4006,4345,4434,4435],"class_list":["post-29401","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brack-ch","tag-business","tag-competec","tag-roman-reichelt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Competec heisst neu Brack Alltron und stellt sich neu auf - Organisator<\/title>\n<meta name=\"description\" content=\"Brack Alltron reorganisiert und benennt sich um. 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