{"id":29403,"date":"2024-08-28T14:00:23","date_gmt":"2024-08-28T12:00:23","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222355"},"modified":"2024-11-08T12:14:00","modified_gmt":"2024-11-08T11:14:00","slug":"schaerfere-verkaufs-und-werberegeln-fuer-tabakprodukte-ab-oktober","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-08-28\/schaerfere-verkaufs-und-werberegeln-fuer-tabakprodukte-ab-oktober\/","title":{"rendered":"Regole di vendita e pubblicit\u00e0 pi\u00f9 severe per i prodotti del tabacco a partire da ottobre"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-149804 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2021\/06\/bundeshaus-zigarette.jpg\" alt=\"Legge svizzera sui prodotti del tabacco\" width=\"996\" height=\"560\" \/><\/p>\r\n<p>Le misure che si applicheranno a partire da ottobre comprendono un divieto uniforme a livello nazionale di vendita ai giovani di et\u00e0 inferiore ai 18 anni e restrizioni pi\u00f9 severe in materia di pubblicit\u00e0, ad esempio sui manifesti, sui trasporti pubblici, nei cinema, negli edifici accessibili al pubblico come stazioni ferroviarie e aeroporti e nei campi sportivi. I prodotti del tabacco di qualsiasi tipo non possono pi\u00f9 essere pubblicizzati in tali luoghi. Laddove esiste gi\u00e0 un divieto di fumo, questo si applicher\u00e0 anche ai prodotti riscaldati e alle sigarette elettroniche. Ci saranno anche nuove avvertenze illustrate sulle confezioni di tabacco, ad esempio.<\/p>\r\n<p>Inoltre, la sponsorizzazione di eventi a carattere internazionale o per un pubblico di minorenni non \u00e8 pi\u00f9 consentita, come ha annunciato mercoled\u00ec il Consiglio federale. Ci\u00f2 include, ad esempio, i festival musicali. La distribuzione di campioni gratuiti \u00e8 vietata, cos\u00ec come i concorsi con relativi regali.<\/p>\r\n<p>Queste regole a livello nazionale sono considerate lo standard minimo. I Cantoni possono comunque emanare norme pi\u00f9 severe in materia di pubblicit\u00e0, promozione delle vendite e sponsorizzazione, come indicato in seguito.<\/p>\r\n<h3><strong>L'obiettivo: una migliore protezione dei minori<\/strong><\/h3>\r\n<p>Secondo il Consiglio federale, la legge sui prodotti del tabacco ha lo scopo di proteggere la popolazione, in particolare i minori, dagli effetti nocivi del consumo di tabacco e nicotina. Il divieto di vendita previsto dalla legge sui prodotti del tabacco mira a evitare che i minori acquistino un prodotto dannoso per la loro salute e ne diventino dipendenti.<\/p>\r\n<p>Non \u00e8 ancora certo se ci saranno presto ulteriori inasprimenti. Il Parlamento sta attualmente discutendo la revisione della legge sui prodotti del tabacco. Il motivo \u00e8 l'iniziativa \"S\u00ec alla protezione dei bambini e dei giovani dalla pubblicit\u00e0 del tabacco\", approvata da popolo e cantoni nel febbraio 2022. L'iniziativa chiede di vietare la pubblicit\u00e0 del tabacco quando raggiunge i bambini e i giovani.<\/p>\r\n<p>Secondo la bozza del Consiglio federale, la pubblicit\u00e0 deve essere vietata sulla carta stampata, nei chioschi e, a determinate condizioni, su Internet e nei festival. Il Consiglio nazionale e il Consiglio degli Stati sono alle prese con l'attuazione. Non si intravede ancora una soluzione con il sostegno della maggioranza e conforme alla Costituzione. <em>(SDA\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dal 1\u00b0 ottobre in Svizzera saranno in vigore norme pi\u00f9 severe in materia di vendita, pubblicit\u00e0 e notifica dei prodotti del tabacco e delle sigarette elettroniche. Il Consiglio federale ha fatto entrare in vigore la nuova legge sui prodotti del tabacco. Potrebbero seguire ulteriori inasprimenti.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schweizer Tabakproduktegesetz","_yoast_wpseo_metadesc":"Ab Oktober 2024: Schweiz verbietet Tabakwerbung f\u00fcr Minderj\u00e4hrige und st\u00e4rkt Schutz vor Tabak- und Nikotinkonsum","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,3699],"class_list":["post-29403","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-tabakwerbung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sch\u00e4rfere Verkaufs- und Werberegeln f\u00fcr Tabakprodukte ab Oktober - Organisator<\/title>\n<meta name=\"description\" content=\"Ab Oktober 2024: Schweiz verbietet Tabakwerbung f\u00fcr Minderj\u00e4hrige und st\u00e4rkt Schutz vor Tabak- und Nikotinkonsum\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-08-28\/schaerfere-verkaufs-und-werberegeln-fuer-tabakprodukte-ab-oktober\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sch\u00e4rfere Verkaufs- und Werberegeln f\u00fcr Tabakprodukte ab Oktober - 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