{"id":2977,"date":"2018-01-12T15:51:59","date_gmt":"2018-01-12T14:51:59","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=2977"},"modified":"2018-01-12T15:51:59","modified_gmt":"2018-01-12T14:51:59","slug":"warum-unternehmen-gutes-content-marketing-benoetigen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/","title":{"rendered":"Perch\u00e9 le aziende hanno bisogno di un buon content marketing"},"content":{"rendered":"<figure id=\"attachment_2978\" aria-describedby=\"caption-attachment-2978\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2978\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator-263x175.jpg 263w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator-526x350.jpg 526w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-2978\" class=\"wp-caption-text\">I contenuti rilevanti sono il cuore del content marketing. Questo \u00e8 l'unico modo per le aziende di tenere il polso della situazione. (Foto: Pixabay)<\/figcaption><\/figure>\n<p>Oggi nulla funziona senza il content marketing: aspetti come una customer experience (CX) stimolante, un customer journey continuo e contenuti di alta qualit\u00e0 non devono essere sottovalutati. Per raggiungere i loro obiettivi pi\u00f9 importanti - aumentare le vendite e migliorare l'esperienza dei clienti - le aziende devono sviluppare una strategia di contenuti mirata e pubblicare contenuti eccellenti. \u00c8 l'unico modo per tenere il polso della situazione e far battere il cuore dei clienti. BloomReach mostra perch\u00e9 i contenuti sono al centro della trasformazione digitale e perch\u00e9 le aziende dovrebbero pubblicare contenuti rilevanti (<a href=\"http:\/\/www.bloomreach.com\/\">www.bloomreach.com<\/a>) sulla base dei seguenti risultati:<\/p>\n<h2><b><strong>1. un buon contenuto consente un viaggio continuo del cliente<\/strong><\/b><\/h2>\n<p>\"Content is king\": questo credo \u00e8 ancora valido. Per questo \u00e8 ancora pi\u00f9 importante preparare e personalizzare i contenuti in base alle esigenze. Se un cliente trova esattamente il contenuto che sta cercando durante la sua ricerca, molto probabilmente rimarr\u00e0 sul sito web e lo guarder\u00e0 pi\u00f9 da vicino - la sua esperienza cliente \u00e8 semplicemente migliore. Utilizzando una soluzione software appropriata, le aziende stabiliscono un commercio multicanale integrato, senza soluzioni isolate che frammentano la CX. I contenuti dovrebbero quindi essere preferibilmente centralizzati per poterli condividere con altri dati in tutti i sistemi e punti di contatto.<\/p>\n<h2><b><strong>2. Un buon contenuto pu\u00f2 essere pubblicato su tutti i canali.<\/strong><\/b><\/h2>\n<p>I contenuti emozionanti si prestano perfettamente a essere riprodotti su diversi canali. Questo offre il vantaggio, ad esempio, di fornire ai clienti contenuti pertinenti, personalizzati e coerenti su tutti i canali, dal sito web aziendale al negozio online, dall'app alle varie piattaforme di social media.<\/p>\n<h2><strong>3. Un buon contenuto lega i clienti a lungo termine.<\/strong><\/h2>\n<p>Se un cliente trova in un sito web ci\u00f2 che cerca, molto probabilmente torner\u00e0 per ottenere ulteriori informazioni, se necessario. A causa delle crescenti esigenze di customer experience, i contenuti hanno un significato completamente nuovo: non sono pi\u00f9 un prodotto di marketing distribuito attraverso i canali digitali, ma spesso la proposta di vendita unica per eccellenza. Molte aziende utilizzano quindi potenti sistemi di gestione dei contenuti web per ottenere un vantaggio sulla concorrenza.<\/p>\n<h2><strong>4. Un buon contenuto soddisfa le crescenti esigenze dei clienti.<\/strong><\/h2>\n<p>I clienti di oggi sono costantemente connessi: sono quindi necessari metodi flessibili e agili per migliorare le interazioni con loro, affrontandoli in modo coerente in ogni singolo punto di contatto. Pertanto, le aziende devono creare una CX unica per i loro clienti, anche pubblicando contenuti coinvolgenti, personalizzati e di marca. Inoltre, i consumatori si aspettano una ricerca intuitiva e che il marchio impari costantemente mentre interagiscono con esso. Inoltre, i contenuti devono padroneggiare diversi canali, piattaforme e formati. Le aziende dovrebbero quindi utilizzare tecnologie intelligenti per ottenere i migliori risultati possibili.<\/p>\n<h2>Content marketing per un'esperienza cliente stimolante<\/h2>\n<p>Contenuti personalizzati e di alta qualit\u00e0 e una suite di contenuti, come una piattaforma di esperienza digitale flessibile e auto-apprendente, sono i requisiti fondamentali per una customer experience stimolante. Per ulteriori indicazioni e suggerimenti su come far battere il polso ai vostri clienti, consultate il whitepaper gratuito di BloomReach \"Trasformazione digitale incentrata sul cliente\" all'indirizzo <a href=\"https:\/\/goo.gl\/xYLWKA\">https:\/\/goo.gl\/xYLWKA<\/a>.<\/p>\n<p><em>A BloomReach: <\/em><em>BloomReach, con sede a Mountain View, California (USA), \u00e8 leader nel mercato delle esperienze digitali personalizzate. Secondo l'azienda, il suo obiettivo \u00e8 quello di offrire a ogni utente un'esperienza ottimale e di supportare efficacemente gli utenti nell'aumentare i loro tassi di conversione. Le applicazioni per la gestione dei contenuti, la ricerca dei siti, la gestione dei siti, l'ottimizzazione SEO e le analisi basate sui ruoli completano il portafoglio di BloomReach.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ohne Content Marketing geht heute nichts mehr: Aspekte wie eine begeisternde Customer Experience (CX), eine durchg\u00e4ngige Customer Journey und hochwertiger Content sind nicht zu untersch\u00e4tzen. Um ihre gr\u00f6\u00dften Ziele erreichen zu k\u00f6nnen \u2013 den Umsatz zu steigern und die Customer Experience zu verbessern \u2013, m\u00fcssen Unternehmen eine zielgerichtete Content Strategie erarbeiten und hervorragenden Content publizieren. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Content Marketing","_yoast_wpseo_metadesc":"Content Marketing ist schon lange nicht mehr nur eine kurzfristige Rettungsaktion, sondern das Herzst\u00fcck der digitalen Transformation.","articlekey":"","footnotes":""},"categories":[29],"tags":[115,129,139,156,339],"class_list":["post-2977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-checklisten","tag-content-marketing","tag-customer-experience","tag-digitalisierung","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warum Unternehmen gutes Content Marketing ben\u00f6tigen - Organisator<\/title>\n<meta name=\"description\" content=\"Content Marketing ist schon lange nicht mehr nur eine kurzfristige Rettungsaktion, sondern das Herzst\u00fcck der digitalen Transformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum Unternehmen gutes Content Marketing ben\u00f6tigen\" \/>\n<meta property=\"og:description\" content=\"#Content Marketing ist schon lange nicht mehr nur eine kurzfristige Rettungsaktion, sondern das Herzst\u00fcck der digitalen #Transformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-12T14:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Warum Unternehmen gutes #Content-Marketing ben\u00f6tigen\" \/>\n<meta name=\"twitter:description\" content=\"#Content-Marketing ist schon lange nicht mehr nur eine kurzfristige Rettungsaktion, sondern das Herzst\u00fcck der digitalen #Transformation.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-ben\u00f6tigen_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Warum Unternehmen gutes Content Marketing ben\u00f6tigen\",\"datePublished\":\"2018-01-12T14:51:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/\"},\"wordCount\":599,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg\",\"keywords\":[\"Checklisten\",\"Content Marketing\",\"Customer Experience\",\"Digitalisierung\",\"Marketing\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/\",\"name\":\"Warum Unternehmen gutes Content Marketing ben\u00f6tigen - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg\",\"datePublished\":\"2018-01-12T14:51:59+00:00\",\"description\":\"Content Marketing ist schon lange nicht mehr nur eine kurzfristige Rettungsaktion, sondern das Herzst\u00fcck der digitalen Transformation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg\",\"width\":640,\"height\":426,\"caption\":\"Relevante Inhalte sind das Kernst\u00fcck von Content Marketing. Nur so halten sich Unternehmen am Puls der Zeit. (Foto: Pixabay)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-01-12\\\/warum-unternehmen-gutes-content-marketing-benoetigen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Warum Unternehmen gutes Content Marketing ben\u00f6tigen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\",\"name\":\"thomas.berner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"caption\":\"thomas.berner\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/thomas-berner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perch\u00e9 le aziende hanno bisogno di un buon content marketing - Organizzatore","description":"Il content marketing ha smesso da tempo di essere un'operazione di salvataggio a breve termine ed \u00e8 ora al centro della trasformazione digitale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/","og_locale":"it_IT","og_type":"article","og_title":"Warum Unternehmen gutes Content Marketing ben\u00f6tigen","og_description":"#Content Marketing ist schon lange nicht mehr nur eine kurzfristige Rettungsaktion, sondern das Herzst\u00fcck der digitalen #Transformation.","og_url":"https:\/\/www.organisator.ch\/it\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2018-01-12T14:51:59+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg","type":"image\/jpeg"}],"author":"thomas.berner","twitter_card":"summary_large_image","twitter_title":"Warum Unternehmen gutes #Content-Marketing ben\u00f6tigen","twitter_description":"#Content-Marketing ist schon lange nicht mehr nur eine kurzfristige Rettungsaktion, sondern das Herzst\u00fcck der digitalen #Transformation.","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-ben\u00f6tigen_Organisator.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/"},"author":{"name":"thomas.berner","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e"},"headline":"Warum Unternehmen gutes Content Marketing ben\u00f6tigen","datePublished":"2018-01-12T14:51:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/"},"wordCount":599,"commentCount":0,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg","keywords":["Checklisten","Content Marketing","Customer Experience","Digitalisierung","Marketing"],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/","url":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/","name":"Perch\u00e9 le aziende hanno bisogno di un buon content marketing - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg","datePublished":"2018-01-12T14:51:59+00:00","description":"Il content marketing ha smesso da tempo di essere un'operazione di salvataggio a breve termine ed \u00e8 ora al centro della trasformazione digitale.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/01\/Warum-Unternehmen-gutes-Content-Marketing-benoetigen_Organisator.jpg","width":640,"height":426,"caption":"Relevante Inhalte sind das Kernst\u00fcck von Content Marketing. Nur so halten sich Unternehmen am Puls der Zeit. (Foto: Pixabay)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2018-01-12\/warum-unternehmen-gutes-content-marketing-benoetigen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Warum Unternehmen gutes Content Marketing ben\u00f6tigen"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e","name":"Tommaso.berner","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","caption":"thomas.berner"},"url":"https:\/\/www.organisator.ch\/it\/author\/thomas-berner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}