{"id":30588,"date":"2024-10-10T12:17:46","date_gmt":"2024-10-10T10:17:46","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=224873"},"modified":"2024-11-07T16:39:44","modified_gmt":"2024-11-07T15:39:44","slug":"bcm-schweiz-holt-zweimal-gold","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-10\/bcm-schweiz-holt-zweimal-gold\/","title":{"rendered":"BCM: la Svizzera vince due volte l'oro"},"content":{"rendered":"

\"PremiLa Svizzera \u00e8 uscita dai premi di quest'anno con due cubi d'oro BCM e sei posti d'argento: \"Due medaglie d'oro su otto - \u00e8 un risultato davvero ottimo\", afferma Guido Von Deschwanden, direttore per la Svizzera dell'organizzatore del BCM Content Marketing Forum e.V. (CMF). Il co-CEO Peter Kruppa aggiunge: \"La qualit\u00e0 e la forza della Svizzera sono state ancora una volta particolarmente evidenti in questa edizione del premio quando si \u00e8 trattato di contenuti di approfondimento, con prodotti eccellenti nella stampa e nell'audio\".<\/p>\r\n

Questi i vincitori svizzeri dell'oro: Bindella terra vite vita e Mattenberger Group con la rivista \"La vita \u00e8 bella\" e Takeda Pharma e Linkgroup con il podcast \"Buuchgf\u00fchl - Eine Stimme f\u00fcr eine stille chronische Krankheit\".<\/p>\r\n

\"\u00c8 stato un anno eccezionale per il BCM\", afferma Olaf Wolff, presidente del CMF: \"Per la prima volta abbiamo assegnato quattro premi d'oro in un'unica categoria. Non solo perch\u00e9 il numero di candidature \u00e8 stato eccezionalmente alto, ma anche perch\u00e9 la qualit\u00e0 dei progetti presentati \u00e8 stata sempre eccellente.\"<\/p>\r\n

\"Business to Consumer (B2C) - Society, Environment, Social and Non-Profit\" \u00e8 il nome della categoria che quest'anno ha battuto i record. \"Non \u00e8 una coincidenza: in questi tempi di sfide sociali, le aziende e le organizzazioni no-profit utilizzano sempre pi\u00f9 spesso il potere del content marketing per essere all'altezza della loro responsabilit\u00e0 sociale e prendere posizione sulle questioni importanti del nostro tempo\", afferma Peter Matz, rappresentante BCM al CMF.<\/p>\r\n

Di conseguenza, il tema della responsabilit\u00e0 sociale non \u00e8 stato solo un punto importante del programma giornaliero dell'evento BCM. \u00c8 anche questa l'area che ha prodotto la candidatura di maggior successo dell'anno: \"Climate Realism\" di WWF Germania e delle agenzie MSL, Leo Burnett, Digitas e Starcom Germany. Un progetto che ha visualizzato in modo impressionante le conseguenze del cambiamento climatico con l'aiuto dell'intelligenza artificiale generativa e ha colpito la giuria del BCM. L'organizzazione per la tutela dell'ambiente e le sue agenzie sono state premiate con cinque ori e un gran premio.<\/p>\r\n

Anche il secondo Gran Premio va a un'organizzazione senza scopo di lucro che affronta un problema sociale: L'iniziativa \"Laut gegen Nazis\". Con il progetto \"Recht gegen Rechts - Markenrechte eintragen, damit Nazis ihre Codes nicht weitertragen\" (Legge contro il diritto - registrare i diritti di marchio affinch\u00e9 i nazisti non diffondano i loro codici), realizzato da Jung von Matt, Sehnsucht Berlin e Redgert Comms, ha ricevuto il massimo dei voti da tre giurie e quindi tre premi d'oro e un Grand Prix.<\/p>\r\n

Potete trovare tutti i vincitori d'argento e d'oro dei BCM Awards di quest'anno qui qui<\/a><\/p>\r\n

Crescita per il Premio BCM<\/h3>\r\n

Nell'ambito della premiazione, il CMF ha annunciato anche una novit\u00e0: dal prossimo anno, il BCM Award sar\u00e0 ampliato in una famiglia di premi, con il BCM come fulcro e una serie di premi aggiuntivi e complementari. \"Il content marketing \u00e8 ormai parte integrante della maggior parte delle attivit\u00e0 di marketing\", afferma Regina Karnapp, direttore generale del CMF: \"Per il BCM, questo significa che la gamma di candidature \u00e8 cos\u00ec ampia che alcune discipline specializzate non ricevono l'attenzione che effettivamente meritano. Da questa constatazione \u00e8 nata l'idea di espandere il BCM in una famiglia di premi per affrontare e rafforzare importanti sotto-aree del content marketing\".<\/p>\r\n

Come primo nuovo membro della famiglia dei premi, il \"BCM-Best of Corporate Print\" inizier\u00e0 la fase di presentazione a dicembre e riconoscer\u00e0 i prodotti di content marketing realizzati in forma stampata. Il secondo nuovo concorso, il \"BCM Best of Influencer & Content Creators\", sar\u00e0 lanciato ad aprile.<\/p>\r\n

\r\n

Il Best of Content Marketing Award (BCM) \u00e8 il premio che premia il meglio del meglio di tutte le opere di comunicazione orientate ai contenuti nei Paesi di lingua tedesca. \u00c8 l'unico premio che si concentra costantemente sui contenuti nel processo di valutazione. Il processo della giuria e i criteri di valutazione sono trasparenti. Giurie di esperti, per un totale di circa 200 giurati, decidono i premi nelle 39 categorie previste. I partecipanti ricevono un feedback di alta qualit\u00e0 sul loro lavoro. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

La Svizzera lascia il premio di quest'anno con due cubi d'oro Best of Content Marketing e sei posti d'argento. Bindella terra vite vita e Mattenberger Group con la rivista \"La vita \u00e8 bella\" e Takeda Pharma e Linkgroup con il podcast \"Buuchgf\u00fchl - Eine Stimme f\u00fcr eine stille chronische Krankheit\" hanno vinto l'oro.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schweiz BCM Awards 2024","_yoast_wpseo_metadesc":"Schweiz gewinnt 2 Gold- und 6 Silberpl\u00e4tze bei den BCM Awards 2024. 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