{"id":30774,"date":"2024-10-16T15:36:54","date_gmt":"2024-10-16T13:36:54","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225130"},"modified":"2024-11-07T12:33:52","modified_gmt":"2024-11-07T11:33:52","slug":"daniel-grieder-ist-deutschlands-cmo-of-the-year-2024","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-16\/daniel-grieder-ist-deutschlands-cmo-of-the-year-2024\/","title":{"rendered":"Daniel Grieder \u00e8 il \"CMO dell'anno\" 2024 in Germania"},"content":{"rendered":"
\"Daniel\r\n
Daniel Grieder (a destra) di Hugo Boss \u00e8 il CMO tedesco dell'anno 2024. Stefan Hoechter di Adelholzener Alpenquellen ha ricevuto il premio CMO alla carriera. (Immagine: zVg. Serviceplan Group)<\/figcaption>\r\n<\/figure>\r\n

La giuria composta da 21 membri del Consiglio tedesco del \"CMO dell'anno\" e da selezionati esperti di marketing e media provenienti da case editrici, TV, universit\u00e0 e agenzie, ha eletto Daniel Grieder \"CMO dell'anno\" 2024 in Germania. Grieder \u00e8 CEO di Hugo Boss dal 2021 ed \u00e8 responsabile del fatto che l'azienda di moda di Metzingen sia in controtendenza rispetto al mercato e abbia ripreso la strada del successo.<\/p>\r\n

\"Sono lieto di ricevere questo premio, che \u00e8 un grande riconoscimento di ci\u00f2 che abbiamo realizzato come team di Hugo Boss negli ultimi tre anni\", afferma Grieder. \"Con il nostro rinnovamento completo del marchio e il nostro approccio di marketing digital-first, abbiamo reso 'Boss' e 'Hugo' nuovamente rilevanti, conquistando nuovi gruppi target e posizionando i marchi in modo ottimale per il futuro.\"<\/p>\r\n

In qualit\u00e0 di CEO di Hugo Boss, Daniel Grieder \u00e8 responsabile non solo della strategia aziendale e dello sviluppo dei prodotti, ma anche del marketing globale. Sotto la sua guida, il marchio principale Boss e il marchio pi\u00f9 giovane Hugo hanno ricevuto una nuova identit\u00e0 di marchio nel 2022, realizzata da Brandpulse. (Markt-kom.com)<\/a><\/em>.<\/em> Il marchio \u00e8 stato accolto molto bene negli ambienti degli stilisti e si rivolge principalmente a un gruppo target pi\u00f9 giovane. L'intensificazione del settore digitale e testimonial come l'icona dello sport e della moda David Beckham e star dei social media come Bella Poarch hanno trasformato Boss e Hugo in marchi lifestyle 24\/7 - un successo tale che l'azienda ha raddoppiato il fatturato tra il 2020 e il 2023, due anni prima di quanto inizialmente previsto.<\/p>\r\n

Il Prof. Dr. Sven Reinecke, direttore esecutivo dell'Institute for Marketing & Customer Insight dell'Universit\u00e0 di San Gallo e portavoce della giuria, spiega la scelta del CMO dell'anno: \"Lo svizzero Daniel Grieder \u00e8 riuscito a riposizionare Hugo Boss come un marchio desiderabile - da un marchio tradizionale di fascia alta a un marchio lifestyle in crescita con il polso dei tempi.\"<\/p>\r\n

Da dieci top CMO nominati<\/a> la giuria ha scelto il vincitore. La giuria ha utilizzato come base per la sua valutazione i dossier compilati dall'Institute for Marketing & Customer Insight dell'Universit\u00e0 di San Gallo sui 10 migliori CMO. Il discorso elogiativo per il nuovo \"CMO dell'anno\" \u00e8 stato tenuto da Sabine Zantis, CMO di Deichmann. La presentatrice Bella Lesnik ha condotto la festosa serata di premiazione dei CMO, che si \u00e8 aperta con il discorso programmatico \"Beauty of Nature - Beauty of Brands\" di Daan Roosegaarde.<\/p>\r\n

Premio alla carriera per Hoechter<\/strong><\/h3>\r\n

Anche il \"CMO Lifetime Achievement Award\" \u00e8 stato assegnato per la seconda volta. Quest'anno, il premio per gli speciali risultati di marketing ottenuti da un marchio per un lungo periodo di tempo \u00e8 andato a Stefan Hoechter, amministratore delegato di Adelholzener Alpenquellen fino alla fine del 2024. \"Sotto la guida di Stefan Hoechter, l'azienda ha avuto uno sviluppo impressionante: da marchio locale di sorgenti minerali a miglior marchio nazionale nel mercato delle bevande analcoliche\", afferma Florian Haller, CEO del Gruppo Serviceplan, spiegando la decisione della giuria, \"Con campagne iconiche nel corso degli anni e innovazioni pionieristiche come Active O2, ha avuto un'influenza duratura sul settore e allo stesso tempo ha dimostrato che paga l'ancoraggio del lavoro del marchio al pi\u00f9 alto livello manageriale.\"<\/p>","protected":false},"excerpt":{"rendered":"

Il pi\u00f9 alto riconoscimento tedesco per il ruolo di Chief Marketing Officer va a Daniel Grieder di Hugo Boss. Anche Stefan Hoechter riceve il CMO Lifetime Achievement Award per gli straordinari risultati ottenuti come amministratore delegato di Adelholzener Alpenquellen.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Daniel Grieder","_yoast_wpseo_metadesc":"Daniel Grieder von Hugo Boss ist deutscher CMO of the Year 2024 f\u00fcr seine erfolgreiche Markenerneuerung und Umsatzsteigerung.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,3733,3355,4351],"class_list":["post-30774","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-cmo-of-the-year","tag-deutschland","tag-dexat"],"acf":[],"yoast_head":"\nDaniel Grieder ist Deutschlands \u00abCMO of the Year\u00bb 2024 - Organisator<\/title>\n<meta name=\"description\" content=\"Daniel Grieder von Hugo Boss ist deutscher CMO of the Year 2024 f\u00fcr seine erfolgreiche Markenerneuerung und Umsatzsteigerung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-16\/daniel-grieder-ist-deutschlands-cmo-of-the-year-2024\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniel Grieder ist Deutschlands \u00abCMO of the Year\u00bb 2024 - 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