{"id":31110,"date":"2024-10-22T11:38:59","date_gmt":"2024-10-22T09:38:59","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225321"},"modified":"2024-11-07T12:04:20","modified_gmt":"2024-11-07T11:04:20","slug":"openroom-bleibt-die-agentur-von-aop-igp","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/","title":{"rendered":"Openroom rimane l'agenzia di AOP-IGP"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-225322 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/AOP-IGP-.jpg\" alt=\"Campagna AOP-IGP\" width=\"481\" height=\"481\" \/><\/p>\r\n<p>Nel 2019, l'agenzia zurighese Openroom si \u00e8 aggiudicata l'account AOP-IGP nell'ambito di una presentazione competitiva. L'Associazione svizzera AOP-IGP si occupa di un gran numero di prodotti svizzeri diversi, tutti contrassegnati dal marchio di qualit\u00e0 AOP o IGP.<\/p>\r\n<p>Dal 2020 al 2024, Openroom ha ancorato il marchio di qualit\u00e0 nella mente del gruppo target con diverse campagne nazionali e ha reso le specialit\u00e0 svizzere \"Appellation d'Origine Prot\u00e9g\u00e9e\" e \"Indication G\u00e9ographique Prot\u00e9g\u00e9e\" appetibili per una popolazione pi\u00f9 ampia. Secondo l'agenzia, in questo periodo sono aumentati in modo significativo sia il livello di consapevolezza che la credibilit\u00e0 dell'AOP-IGP.<\/p>\r\n<p>Openroom \u00e8 ora in grado di utilizzare tutta l'esperienza e la conoscenza che il team ha accumulato negli ultimi anni in materia di AOP-IGP in una presentazione competitiva. Anche se marchi come Le Gruy\u00e8re AOP, T\u00eate de Moine AOP e St. Galler Bratwurst IGP sono molto conosciuti tra gli svizzeri, nei prossimi anni si tratter\u00e0 di far conoscere meglio il marchio di qualit\u00e0 e di rivolgersi sempre pi\u00f9 a un target giovane.<\/p>\r\n<p>Openroom ha vinto il pitch con un'idea di campagna accattivante incentrata su un key visual insolito, che si ricollega ai tre valori fondamentali di AOP-IGP e offre anche un'ampia gamma di opzioni di implementazione e sviluppo.<\/p>\r\n<p>La nuova campagna inizier\u00e0 nella primavera del 2025.<\/p>","protected":false},"excerpt":{"rendered":"<p>Avendo gi\u00e0 lavorato con successo per AOP-IGP negli anni precedenti, Openroom \u00e8 riuscita ancora una volta a prevalere in un pitch. L'agenzia continuer\u00e0 quindi a gestire le campagne per il marchio di qualit\u00e0 svizzero AOP-IGP anche nei prossimi anni.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"AOP-IGP Kampagne","_yoast_wpseo_metadesc":"Openroom verankert AOP-IGP Qualit\u00e4tszeichen mit nationalen Kampagnen und st\u00e4rkt die Bekanntheit und Glaubw\u00fcrdigkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[4665,2855,4666],"class_list":["post-31110","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-aop-igp","tag-etats","tag-openroom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Openroom bleibt die Agentur von AOP-IGP - Organisator<\/title>\n<meta name=\"description\" content=\"Openroom verankert AOP-IGP Qualit\u00e4tszeichen mit nationalen Kampagnen und st\u00e4rkt die Bekanntheit und Glaubw\u00fcrdigkeit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Openroom bleibt die Agentur von AOP-IGP - Organisator\" \/>\n<meta property=\"og:description\" content=\"Openroom verankert AOP-IGP Qualit\u00e4tszeichen mit nationalen Kampagnen und st\u00e4rkt die Bekanntheit und Glaubw\u00fcrdigkeit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-22T09:38:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-07T11:04:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/AOP-IGP-.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Openroom bleibt die Agentur von AOP-IGP\",\"datePublished\":\"2024-10-22T09:38:59+00:00\",\"dateModified\":\"2024-11-07T11:04:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AOP-IGP-.jpg\",\"keywords\":[\"AOP-IGP\",\"Etats\",\"Openroom\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/\",\"name\":\"Openroom bleibt die Agentur von AOP-IGP - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AOP-IGP-.jpg\",\"datePublished\":\"2024-10-22T09:38:59+00:00\",\"dateModified\":\"2024-11-07T11:04:20+00:00\",\"description\":\"Openroom verankert AOP-IGP Qualit\u00e4tszeichen mit nationalen Kampagnen und st\u00e4rkt die Bekanntheit und Glaubw\u00fcrdigkeit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AOP-IGP-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AOP-IGP-.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-10-22\\\/openroom-bleibt-die-agentur-von-aop-igp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Openroom bleibt die Agentur von AOP-IGP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Openroom rimane l'agenzia di AOP-IGP - Organizzatore","description":"Openroom lega i marchi di qualit\u00e0 AOP-IGP alle campagne nazionali e ne rafforza la consapevolezza e la credibilit\u00e0.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/","og_locale":"it_IT","og_type":"article","og_title":"Openroom bleibt die Agentur von AOP-IGP - Organisator","og_description":"Openroom verankert AOP-IGP Qualit\u00e4tszeichen mit nationalen Kampagnen und st\u00e4rkt die Bekanntheit und Glaubw\u00fcrdigkeit.","og_url":"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2024-10-22T09:38:59+00:00","article_modified_time":"2024-11-07T11:04:20+00:00","og_image":[{"url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/AOP-IGP-.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Openroom bleibt die Agentur von AOP-IGP","datePublished":"2024-10-22T09:38:59+00:00","dateModified":"2024-11-07T11:04:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/"},"wordCount":237,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/AOP-IGP-.jpg","keywords":["AOP-IGP","Etats","Openroom"],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/","url":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/","name":"Openroom rimane l'agenzia di AOP-IGP - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/AOP-IGP-.jpg","datePublished":"2024-10-22T09:38:59+00:00","dateModified":"2024-11-07T11:04:20+00:00","description":"Openroom lega i marchi di qualit\u00e0 AOP-IGP alle campagne nazionali e ne rafforza la consapevolezza e la credibilit\u00e0.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/AOP-IGP-.jpg","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/AOP-IGP-.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2024-10-22\/openroom-bleibt-die-agentur-von-aop-igp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Openroom bleibt die Agentur von AOP-IGP"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/it\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/31110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=31110"}],"version-history":[{"count":5,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/31110\/revisions"}],"predecessor-version":[{"id":31735,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/31110\/revisions\/31735"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=31110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=31110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=31110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}