{"id":31273,"date":"2024-10-28T09:52:52","date_gmt":"2024-10-28T08:52:52","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225591"},"modified":"2024-11-07T11:19:29","modified_gmt":"2024-11-07T10:19:29","slug":"migros-macht-sich-fit-milliarden-fuer-preise-frische-und-filialen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-10-28\/migros-macht-sich-fit-milliarden-fuer-preise-frische-und-filialen\/","title":{"rendered":"Migros si mette in forma: miliardi per prezzi, freschezza e negozi"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/01\/Migros.jpg\"><img class=\"alignnone wp-image-192354 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/01\/Migros.jpg\" alt=\"Riduzioni di prezzo Migros\" width=\"1200\" height=\"677\" \/><\/a><\/p>\r\n<p>Migros sta preparando il terreno per una nuova era: nei prossimi anni verranno investiti 2,5 miliardi di franchi svizzeri per ridurre i prezzi, ampliare l'assortimento e modernizzare i negozi. Oltre 1.000 prodotti di uso quotidiano diventeranno permanentemente pi\u00f9 economici, con l'obiettivo di rendere il carrello della spesa dei clienti sensibilmente pi\u00f9 conveniente. A partire da oggi, pi\u00f9 di 60 tipi di frutta e verdura beneficeranno dei primi adeguamenti dei prezzi al livello di sconto, etichettati con l'accattivante adesivo giallo del prezzo basso.<\/p>\r\n<p>Oltre all'assortimento e ai prezzi, il panorama pubblicitario seguir\u00e0 con attenzione i cambiamenti di Migros. Essendo uno dei maggiori investitori pubblicitari ed editore di una delle riviste pi\u00f9 lette in Svizzera, la nuova strategia potrebbe avere un impatto non solo sulla visibilit\u00e0 e sull'immagine del marchio, ma anche sul livello di spesa pubblicitaria. Resta da vedere in che misura i nuovi sviluppi plasmeranno l'immagine del marchio Migros.<\/p>\r\n<p>Anche l'assortimento di prodotti sta ricevendo una ventata di aria fresca. In futuro, Migros si concentrer\u00e0 maggiormente sui propri marchi, che gi\u00e0 godono di uno status di culto e che ora torneranno ad avere un ruolo centrale sugli scaffali. Investendo nei prezzi e nella qualit\u00e0 dei propri prodotti, Migros intende offrire un ottimo rapporto qualit\u00e0-prezzo.<\/p>\r\n<p>Allo stesso tempo, Migros punta sulla freschezza e sulla regionalit\u00e0: dall'ottimizzazione della catena di approvvigionamento alle partnership con i produttori regionali, l'offerta di prodotti freschi sar\u00e0 ulteriormente rafforzata. L'azienda sta inoltre pianificando l'apertura di 140 nuovi negozi e l'ammodernamento di 350 sedi esistenti entro il 2030, per rendere l'esperienza di acquisto pi\u00f9 attraente.<\/p>\r\n<p>Con tutte queste misure, Migros modernizza radicalmente il suo core business, fedele al principio cooperativo del fondatore di Migros Gottlieb Duttweiler. La Migros rimane finanziariamente solida anche durante la sua trasformazione, come si legge nel comunicato stampa, ed \u00e8 quindi pronta a festeggiare il suo 100\u00b0 anniversario nel 2025 in una veste moderna e fresca, come continua il comunicato stampa.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Migros sta avviando la sua pi\u00f9 grande trasformazione con un investimento di 2,5 miliardi di franchi svizzeri: prezzi bassi, marchi propri forti e negozi modernizzati. Essendo un importante operatore pubblicitario, \u00e8 interessante vedere come questa modernizzazione influenzer\u00e0 la sua immagine e le spese pubblicitarie.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Migros Preissenkungen","_yoast_wpseo_metadesc":"Migros investiert 2,5 Mrd. CHF in Preissenkungen, Sortimentserweiterungen und Modernisierungen zur Verbesserung des Einkaufserlebnisses.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,1708],"class_list":["post-31273","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-migros"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Migros macht sich fit: Milliarden f\u00fcr Preise, Frische und Filialen - Organisator<\/title>\n<meta name=\"description\" content=\"Migros investiert 2,5 Mrd. 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