{"id":315,"date":"2016-12-06T13:48:53","date_gmt":"2016-12-06T12:48:53","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=315"},"modified":"2016-12-06T13:48:53","modified_gmt":"2016-12-06T12:48:53","slug":"der-mobile-vertrieb-waechst-ueber-desk-kommt-jedoch-umsatz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/allgemein\/2016-12-06\/der-mobile-vertrieb-waechst-ueber-desk-kommt-jedoch-umsatz\/","title":{"rendered":"Le vendite mobili sono in crescita, ma le vendite vengono dalla scrivania"},"content":{"rendered":"<figure id=\"attachment_316\" aria-describedby=\"caption-attachment-316\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-316\" src=\"https:\/\/organisator.ch\/wp-content\/uploads\/2016\/12\/Der-mobile-Vertrieb-w\u00e4chst-\u00fcber-Desk-kommt-jedoch-Umsatz-organisator.jpg\" alt=\"\" width=\"680\" height=\"454\" \/><figcaption id=\"caption-attachment-316\" class=\"wp-caption-text\">Il famoso edificio di Adobe Systems nella Silicon Valley ispira l'e-commerce. (Immagine: Depositphotos \u00a9wolterke)<\/figcaption><\/figure>\n<blockquote><p>Il 74 per cento delle visite sono ancora ottenute dai rivenditori europei tramite il desktop. Lo smartphone continua a recuperare terreno, ma rimane indietro rispetto al desktop.<\/p><\/blockquote>\n<p>Per l'\"Adobe Mobile Retail Report\", i dati dei consumatori sono stati esaminati sulla base di oltre 300 miliardi di visite a pi\u00f9 di 16.000 e oltre 90 miliardi di lanci di app. Non sono state raccolte cifre per la Svizzera, ma \u00e8 probabile che emergano tendenze simili a quelle dell'intero mercato europeo dell'e-commerce.<\/p>\n<p>Le vendite generate tramite smartphone sono aumentate significativamente in Europa l'anno scorso, raddoppiando addirittura in Francia (+103 per cento) e nel Regno Unito (+99 per cento). Anche in Germania, la tendenza \u00e8 chiaramente verso lo shopping mobile (+90%). Gli smartphone sono quindi chiaramente in vantaggio rispetto ai PC desktop e ai tablet come motori di crescita nella vendita al dettaglio.<\/p>\n<p>Nonostante l'enorme tasso di crescita delle vendite di smartphone, tuttavia, il PC desktop rimane la vacca da mungere dell'e-commerce: i rivenditori tedeschi, per esempio, hanno registrato il 79% delle loro vendite annuali attraverso il canale desktop e solo il 9% \u00e8 stato generato attraverso lo smartphone. Questo \u00e8 il risultato dell'attuale \"ADI Mobile Retail Report 2016\" di Adobe.<\/p>\n<p><strong>Desktop (ancora) preferito<\/strong><\/p>\n<p>L'attuale rapporto ADI mostra un quadro simile per il traffico online al dettaglio: lo smartphone \u00e8 anche un driver di traffico convincente con una crescita media del 54% in Europa (Gran Bretagna: 42%, Germania: +80%, Francia: +88%). L'importanza dei PC desktop, d'altra parte, sta diminuendo un po' anno dopo anno (-6%). Nel complesso, le vendite via desktop \"tengono il naso davanti\":<\/p>\n<p>Il 74 per cento delle visite sono ancora ottenute dai rivenditori europei tramite il desktop. Lo smartphone continua a recuperare terreno, ma rimane indietro rispetto al desktop.<\/p>\n<p>\"Le impressionanti cifre di crescita dell'attuale ADI Mobile Retail Report 2016 chiariscono soprattutto una cosa: non c'\u00e8 modo di aggirare il mobile nel futuro e-commerce. Tuttavia, \u00e8 anche chiaro che c'\u00e8 ancora un enorme divario di prestazioni tra desktop e smartphone. In tutta Europa, il tasso di conversione per il desktop \u00e8 2,6 volte superiore a quello dello smartphone\", dice Andreas Helios, Senior Group Manager Digital Marketing Solutions di Adobe Systems.<\/p>\n<p>C'\u00e8 un bisogno urgente per i rivenditori di recuperare il ritardo. Non \u00e8 pi\u00f9 necessario trasferire il business desktop uno a uno allo smartphone, ma soddisfare i requisiti specifici del mobile in termini di un'esperienza cliente di successo. Solo in questo modo i clienti potrebbero completare il loro acquisto direttamente sullo smartphone e non essere lasciati da qualche parte lungo il percorso del cliente, dice il Senior Group Manager Digital Marketing Solutions di Adobe Systems.<\/p>\n<p><a href=\"http:\/\/www.adobe.ch\" target=\"_blank\" rel=\"noreferrer noopener\" data-cke-saved-href=\"http:\/\/www.adobe.ch\">http:\/\/www.adobe.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>74 Prozent der Visits werden vom europ\u00e4ischen Handel nach wie vor \u00fcber den Desktop gewonnen. Das Smartphone holt zwar weiter auf, bleibt aber hinter dem Desktop zur\u00fcck. F\u00fcr den \u201eAdobe Mobile Retail Report\u201c wurden Consumer Daten auf Basis von \u00fcber 300 Milliarden Visits auf mehr als 16&#8217;000 und \u00fcber 90 Milliarden App-Starts untersucht. F\u00fcr die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"mobiler Vertrieb","_yoast_wpseo_metadesc":"Mobiler Vertrieb: trotz der enormen Wachstumsrate beim Smartphone-Umsatz bleibt der Desktop-PC jedoch auch weiterhin die Cash Cow des E-Commerce.","articlekey":"","footnotes":""},"categories":[1],"tags":[156],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-digitalisierung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der mobile Vertrieb w\u00e4chst, \u00fcber Desk kommt jedoch Umsatz - Organisator<\/title>\n<meta name=\"description\" content=\"Mobiler Vertrieb: trotz der enormen Wachstumsrate beim Smartphone-Umsatz bleibt der Desktop-PC jedoch auch weiterhin die Cash Cow des E-Commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/generale\/2016-12-06\/der-mobile-vertrieb-waechst-ueber-desk-kommt-jedoch-umsatz\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der mobile Vertrieb w\u00e4chst, \u00fcber Desk kommt jedoch Umsatz\" \/>\n<meta property=\"og:description\" content=\"Mobile Absatzm\u00f6glichkeiten im Bereich E-Commerce avancieren. Wie Adobe in der aktuellen Studie \u201eADI Mobile Retail Report 2016\u201c belegt, stellen die gr\u00f6ssten Wachstumstreiber die Smartphones deutlich vor Tablets und Desktop-PCs. 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