{"id":34140,"date":"2024-11-28T15:05:54","date_gmt":"2024-11-28T14:05:54","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227206"},"modified":"2024-11-29T07:59:47","modified_gmt":"2024-11-29T06:59:47","slug":"promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/","title":{"rendered":"Promarca nomina Barbara Castegnaro amministratore delegato"},"content":{"rendered":"

\"\"<\/p>\r\n

Castegnaro succede ad Anastasia Li-Treyer, che si ritira dopo 18 anni alla guida dell'associazione. La nuova direttrice generale porta con s\u00e9 una vasta esperienza nel campo del marketing e delle vendite, \u00e8 stato riferito.<\/p>\r\n

Pi\u00f9 recentemente, Castegnaro ha lavorato per otto anni presso Miele, tra cui come Senior Vice President Marketing & Brand con responsabilit\u00e0 internazionale del marchio. In precedenza ha lavorato per aziende come Wander, Lindt & Spr\u00fcngli e Mo\u00ebt Hennessy. (SDA)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

L'associazione svizzera dei prodotti di marca Promarca avr\u00e0 una nuova leadership. Barbara Castegnaro assumer\u00e0 la direzione dell'associazione a partire dal 1\u00b0 gennaio 2025, come annunciato gioved\u00ec da Promarca.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Barbara Castegnaro","_yoast_wpseo_metadesc":"Barbara Castegnaro wird ab 1. Januar 2025 neue Gesch\u00e4ftsf\u00fchrerin von Promarca und folgt auf Anastasia Li-Treyer.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2853,4867],"class_list":["post-34140","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-jobchange","tag-promarca"],"acf":[],"yoast_head":"\nPromarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin - Organisator<\/title>\n<meta name=\"description\" content=\"Barbara Castegnaro wird ab 1. Januar 2025 neue Gesch\u00e4ftsf\u00fchrerin von Promarca und folgt auf Anastasia Li-Treyer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin - Organisator\" \/>\n<meta property=\"og:description\" content=\"Barbara Castegnaro wird ab 1. Januar 2025 neue Gesch\u00e4ftsf\u00fchrerin von Promarca und folgt auf Anastasia Li-Treyer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T14:05:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T06:59:47+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Promarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin\",\"datePublished\":\"2024-11-28T14:05:54+00:00\",\"dateModified\":\"2024-11-29T06:59:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/\"},\"wordCount\":79,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Promarca-Logo.jpg\",\"keywords\":[\"Business\",\"Jobchange\",\"Promarca\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/\",\"name\":\"Promarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Promarca-Logo.jpg\",\"datePublished\":\"2024-11-28T14:05:54+00:00\",\"dateModified\":\"2024-11-29T06:59:47+00:00\",\"description\":\"Barbara Castegnaro wird ab 1. Januar 2025 neue Gesch\u00e4ftsf\u00fchrerin von Promarca und folgt auf Anastasia Li-Treyer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Promarca-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Promarca-Logo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-11-28\\\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promarca nomina Barbara Castegnaro Amministratore Delegato - Organizzatore","description":"Barbara Castegnaro diventer\u00e0 il nuovo direttore generale di Promarca dal 1\u00b0 gennaio 2025, succedendo ad Anastasia Li-Treyer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/","og_locale":"it_IT","og_type":"article","og_title":"Promarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin - Organisator","og_description":"Barbara Castegnaro wird ab 1. Januar 2025 neue Gesch\u00e4ftsf\u00fchrerin von Promarca und folgt auf Anastasia Li-Treyer.","og_url":"https:\/\/www.organisator.ch\/it\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2024-11-28T14:05:54+00:00","article_modified_time":"2024-11-29T06:59:47+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Promarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin","datePublished":"2024-11-28T14:05:54+00:00","dateModified":"2024-11-29T06:59:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/"},"wordCount":79,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/11\/Promarca-Logo.jpg","keywords":["Business","Jobchange","Promarca"],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/","url":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/","name":"Promarca nomina Barbara Castegnaro Amministratore Delegato - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/11\/Promarca-Logo.jpg","datePublished":"2024-11-28T14:05:54+00:00","dateModified":"2024-11-29T06:59:47+00:00","description":"Barbara Castegnaro diventer\u00e0 il nuovo direttore generale di Promarca dal 1\u00b0 gennaio 2025, succedendo ad Anastasia Li-Treyer.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/11\/Promarca-Logo.jpg","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/11\/Promarca-Logo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2024-11-28\/promarca-ernennt-barbara-castegnaro-zur-geschaeftsfuehrerin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Promarca ernennt Barbara Castegnaro zur Gesch\u00e4ftsf\u00fchrerin"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/it\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/34140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=34140"}],"version-history":[{"count":6,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/34140\/revisions"}],"predecessor-version":[{"id":34145,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/34140\/revisions\/34145"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=34140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=34140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=34140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}