indice significativo di prezzo\/prestazioni per i contatti con i media<\/a>.<\/p>\r\nI giornali e le riviste sono stati caratterizzati da grandi cambiamenti negli ultimi anni. Per tenerne conto, la selezione delle testate \u00e8 stata radicalmente rivista per la seguente analisi. Gli aggiustamenti apportati alla selezione delle testate - in particolare l'inclusione di titoli ad alta diffusione ma a basso costo dal gruppo delle testate di interesse speciale - hanno ridotto significativamente il rapporto prezzo\/prestazioni rispetto alla selezione precedente.<\/p>\r\n
Sebbene molte curve mostrino una tendenza al ribasso rispetto all'anno precedente, nella maggior parte dei casi non si tratta di un calo effettivo. Piuttosto, sulla base del vecchio universo di titoli, si \u00e8 verificato un aumento del rapporto prezzo-rendimento. L'anno 2024 potrebbe quindi essere visto come un nuovo inizio (indice 100).<\/p>\r\n
In TV, il prezzo di mille contatti (CPT) pianificato per i gruppi target pi\u00f9 anziani \u00e8 rimasto complessivamente stabile, anche se ha continuato ad aumentare nella Svizzera tedesca e in Ticino, ma \u00e8 diminuito significativamente nella Svizzera francese. Tra i gruppi target pi\u00f9 giovani, il CPM pianificato \u00e8 in costante aumento in tutta la Svizzera. Il motivo \u00e8 che utilizzano sempre pi\u00f9 spesso il digitale e i nuovi canali.<\/p>\r\n
Nel cinema, il valore dell'indice per la Svizzera nel suo complesso e per l'intera popolazione \u00e8 leggermente aumentato (+1,2 punti).<\/p>\r\n
In radio, il MPLI misura la situazione con un ritardo di un anno. Entro la fine del 2023, si pu\u00f2 osservare un aumento dei prezzi di 1,9 punti su tutto il territorio svizzero e su tutta la popolazione.<\/p>\r\n
Nel mercato OOH, le cifre possono ora essere nuovamente riportate a seguito di un cambiamento di metodo nel modello SPR+. \u00c8 stato definito un nuovo punto indice (indice 100) come punto di partenza per il 2023. Nel confronto anno su anno, sono stati registrati forti aumenti dei prezzi (+6,2 punti) in tutta la Svizzera e nella popolazione.<\/p>\r\n
Con la pubblicazione annuale del Media Price\/Performance Index MPLI, le associazioni LSA e SWA vogliono dare un contributo comune alla trasparenza del settore dei media in Svizzera. L'andamento dei prezzi e delle prestazioni dei canali digitali \u00e8 attualmente assente dall'indice perch\u00e9 gli attori dominanti in questo settore sono riluttanti a \"guardare le loro carte\", come dicono le associazioni.<\/p>\r\n
Scarica MPLI 2024 (LSA, SWA)<\/a><\/p>","protected":false},"excerpt":{"rendered":"Le associazioni SWA e LSA pubblicano annualmente un indice prezzo\/prestazioni delle offerte dei media tradizionali in Svizzera (MPLI). Attualmente si registrano segnali di aumento dei prezzi, da lievi a importanti, in tutti i media tradizionali.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"MPLI-Update","_yoast_wpseo_metadesc":"SWA und LSA ver\u00f6ffentlichen den MPLI 2024. Leichte bis gr\u00f6ddere Preissteigerungen in allen klassischen Medien.","articlekey":"","footnotes":""},"categories":[29],"tags":[3659,4343,4917,3872],"class_list":["post-34422","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-lsa-leading-swiss-agencies","tag-markom","tag-mpli","tag-schweizer-werbe-auftraggeberverband-swa"],"acf":[],"yoast_head":"\n
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<\/p>\r\n