{"id":34458,"date":"2024-12-04T20:31:09","date_gmt":"2024-12-04T19:31:09","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227666"},"modified":"2024-12-06T10:33:16","modified_gmt":"2024-12-06T09:33:16","slug":"was-bedeutet-eigentlich-framen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/","title":{"rendered":"Che cosa significa... \"framen\"?"},"content":{"rendered":"

\"\"<\/p>\r\n

Avvento, Avvento. Cos\u00ec come si aprono le porte dei calendari e si decorano le cornici delle finestre per Natale, attualmente si aprono le cornici e si decorano a tema le riunioni. Ma non \u00e8 solo in vista del Natale che il verbo \"framen\" \u00e8 entrato nel gergo di pubblicitari, marketer e \"comunicatori\". Da qualche tempo infesta le sale riunioni e, secondo il dizionario Duden, significa classificare, categorizzare o assegnare qualcosa. Fare questo sembra pi\u00f9 importante oggi che in passato.<\/p>\r\n

Non c'\u00e8 altra spiegazione per il suo uso quasi eccessivo. La parola esiste da molto tempo. \u00c8 stato il sociologo Erving Goffman a coniare il termine \"framing\" negli anni '70 e a lanciarlo nell'ambito della cosiddetta analisi dei frame. Si tratta di un tipo di schema interpretativo che aiuta le persone a classificare le esperienze quotidiane e a classificare le esperienze e gli eventi sociali. In tempi come questi, una buona cosa. Pi\u00f9 tutto diventa complesso, pi\u00f9 vogliamo classificare le situazioni in schemi di esperienza o quadri esistenti per comprenderle. Possiamo rispondere a domande come \"Cosa sta succedendo qui?\" in modo ragionevolmente soddisfacente solo se le collochiamo nel contesto di ci\u00f2 che abbiamo gi\u00e0 sperimentato, altrimenti una situazione non ha senso n\u00e9 \u00e8 comprensibile per noi. Quindi \u00e8 comprensibile che al momento sia tutto da incorniciare. E ancora difficile.<\/p>\r\n

\u00c8 tutta una questione di marketing<\/strong><\/h3>\r\n

\u00c8 stata inquadrata nella sociologia e nella psicologia e da l\u00ec, attraverso gli studi teatrali e cinematografici, \u00e8 arrivata al nostro settore. E si d\u00e0 il caso che il nostro settore desideri nuove parole e poi le usi in abbondanza.<\/p>\r\n

Se ci interroghiamo sulle elezioni negli Stati Uniti, sulla guerra in Ucraina e in Medio Oriente, sui cambiamenti climatici, sulle migrazioni, sulla violenza, sulla carenza di alloggi e su altre questioni per capire cosa sta succedendo, ci\u00f2 ha senso. Quando le organizzazioni politiche e gli attori in primo piano e sullo sfondo inquadrano le questioni fino a manipolarle per influenzarci, diventa difficile. In un Paese come la Svizzera, dove i media sono quasi esclusivamente di propriet\u00e0 di miliardari, dobbiamo affrontare la questione di come e da chi viene plasmata l'opinione pubblica e vengono inquadrati i grandi temi e le notizie.<\/p>\r\n

Perch\u00e9 dovremmo mettere in discussione campagne, soggetti o testi pubblicitari anche nelle riunioni di marketing? Non possiamo semplicemente giudicarle buone, cattive o di semi-successo nelle nostre riunioni? Si tratta solo di marketing, non di societ\u00e0 o addirittura di vita o di morte.<\/p>\r\n

Lasciamo il framing nei campi della psicologia, della politica e dell'analisi dei media. Usiamolo solo nel marketing e nella comunicazione quando si tratta di influenzare o mettere in discussione le percezioni in modo consapevole o manipolativo. Facciamo pi\u00f9 attenzione a dove si inquadra qualcosa e dove si esprimono giudizi oggettivi. Altrimenti faremo come Truman Burbank nel film \"The Truman Show\", che si rese conto di non essere nella vita reale ma in uno show televisivo solo quando gli cadde un riflettore davanti. Quindi, mettete in discussione le grandi cornici e smettete di inquadrare le decisioni di marketing - per favore. Invece, aprite e decorate porte e finestre non solo durante l'Avvento, ma anche nella vostra mente.<\/p>\r\n

\r\n

*\u00a0Benno Maggi\u00a0<\/strong>\u00e8 co-fondatore e CEO di Partner & Partner. Ha origliato l'industria per oltre 30 anni, scoprendo per noi parole e termini che possono essere usati per chiacchiere, pomposit\u00e0, eccitazione, giocare a Scarabeo o semplicemente perch\u00e9.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nella sua rubrica \"Cosa significa... in realt\u00e0?\", Benno Maggi analizza i termini del settore marketing e comunicazione. Questa volta si occupa del termine \"cornice\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Framing im Marketing","_yoast_wpseo_metadesc":"Framing ist in der Marketingwelt angekommen. Warum wir es hinterfragen sollten und nicht nur in Meetings verwenden.","articlekey":"","footnotes":""},"categories":[29],"tags":[2628,4343,2629,2627],"class_list":["post-34458","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-benno-maggi","tag-markom","tag-partner-partner","tag-was-bedeutet-eigentlich"],"acf":[],"yoast_head":"\nWas bedeutet eigentlich\u2026 \u00abframen\u00bb? - Organisator<\/title>\n<meta name=\"description\" content=\"Framing ist in der Marketingwelt angekommen. Warum wir es hinterfragen sollten und nicht nur in Meetings verwenden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was bedeutet eigentlich\u2026 \u00abframen\u00bb? - Organisator\" \/>\n<meta property=\"og:description\" content=\"Framing ist in der Marketingwelt angekommen. Warum wir es hinterfragen sollten und nicht nur in Meetings verwenden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-04T19:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T09:33:16+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Was bedeutet eigentlich\u2026 \u00abframen\u00bb?\",\"datePublished\":\"2024-12-04T19:31:09+00:00\",\"dateModified\":\"2024-12-06T09:33:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/\"},\"wordCount\":573,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg\",\"keywords\":[\"Benno Maggi\",\"MarKom\",\"Partner & Partner\",\"Was bedeutet eigentlich...\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/\",\"name\":\"Was bedeutet eigentlich\u2026 \u00abframen\u00bb? - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg\",\"datePublished\":\"2024-12-04T19:31:09+00:00\",\"dateModified\":\"2024-12-06T09:33:16+00:00\",\"description\":\"Framing ist in der Marketingwelt angekommen. Warum wir es hinterfragen sollten und nicht nur in Meetings verwenden.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-04\\\/was-bedeutet-eigentlich-framen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was bedeutet eigentlich\u2026 \u00abframen\u00bb?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cosa significa... \"framen\"? - Organizzatore","description":"Il framing \u00e8 arrivato nel mondo del marketing. Perch\u00e9 dovremmo esaminarlo e non usarlo solo nelle riunioni.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/","og_locale":"it_IT","og_type":"article","og_title":"Was bedeutet eigentlich\u2026 \u00abframen\u00bb? - Organisator","og_description":"Framing ist in der Marketingwelt angekommen. Warum wir es hinterfragen sollten und nicht nur in Meetings verwenden.","og_url":"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2024-12-04T19:31:09+00:00","article_modified_time":"2024-12-06T09:33:16+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Was bedeutet eigentlich\u2026 \u00abframen\u00bb?","datePublished":"2024-12-04T19:31:09+00:00","dateModified":"2024-12-06T09:33:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/"},"wordCount":573,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/12\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg","keywords":["Benno Maggi","MarKom","Partner & Partner","Was bedeutet eigentlich..."],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/","url":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/","name":"Cosa significa... \"framen\"? - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/12\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg","datePublished":"2024-12-04T19:31:09+00:00","dateModified":"2024-12-06T09:33:16+00:00","description":"Il framing \u00e8 arrivato nel mondo del marketing. Perch\u00e9 dovremmo esaminarlo e non usarlo solo nelle riunioni.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/12\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/12\/kolumne-pnp-weihnachten-was-bedeutet-eigentlich.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2024-12-04\/was-bedeutet-eigentlich-framen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Was bedeutet eigentlich\u2026 \u00abframen\u00bb?"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/it\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/34458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=34458"}],"version-history":[{"count":4,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/34458\/revisions"}],"predecessor-version":[{"id":34477,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/34458\/revisions\/34477"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=34458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=34458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=34458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}