{"id":34556,"date":"2024-12-09T13:28:44","date_gmt":"2024-12-09T12:28:44","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227947"},"modified":"2024-12-09T15:54:31","modified_gmt":"2024-12-09T14:54:31","slug":"havas-social-gewinnt-buenting-gruppe-neuer-schwung-fuer-die-digitale-markenfuehrung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-09\/havas-social-gewinnt-buenting-gruppe-neuer-schwung-fuer-die-digitale-markenfuehrung\/","title":{"rendered":"Havas Social conquista il Gruppo B\u00fcnting: nuovo slancio per la gestione digitale del marchio"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Il Gruppo B\u00fcnting, un attore affermato nel settore della vendita al dettaglio di prodotti alimentari, ha scelto Havas Social come nuova agenzia partner. L'agenzia ha vinto il pitch contro due concorrenti e si occuper\u00e0 della gestione digitale del marchio a partire da gennaio 2025. Dalle attivazioni sui social media alla gestione della comunit\u00e0 e alla creazione di contenuti, Havas Social sar\u00e0 responsabile di tutte le aree rilevanti.<\/p>\r\n

Birgit Schr\u00f6der, responsabile dello sviluppo aziendale, del marketing e della sostenibilit\u00e0 del Gruppo B\u00fcnting, ha elogiato la strategia su misura: \"Havas Social ci ha impressionato con un concetto personalizzato che coglie con precisione le nostre sfide nella vendita al dettaglio di generi alimentari e le traduce in soluzioni innovative\". Ha sottolineato in particolare la comprensione dei marchi Combi e Famila Nordwest, che costituisce la base per un nuovo impulso e un migliore approccio al cliente.<\/p>\r\n

Un legame con la tradizione<\/strong><\/h3>\r\n

La collaborazione tra Havas Social e B\u00fcnting ha una lunga storia. Anche prima della creazione della nuova unit\u00e0, HRZN, che \u00e8 stata fusa in Havas Social, si occupava del Gruppo B\u00fcnting da otto anni. Il ritorno non \u00e8 quindi solo un successo commerciale, ma anche una decisione emotiva. \"B\u00fcnting \u00e8 stato uno dei nostri primi clienti e il ritorno \u00e8 una questione che mi sta a cuore\", spiega Stephan Lachmann, amministratore delegato di Havas Social.<\/p>\r\n

Havas Social: social-first con sostanza<\/strong><\/h3>\r\n

Havas Social, in qualit\u00e0 di one-stop shop per soluzioni olistiche per i social media, offre un'esperienza completa, dalla consulenza alla strategia, dalla creazione di contenuti alla gestione delle community. L'agenzia pone particolare enfasi sul \"social first\" e utilizza i propri studi di contenuti per creare campagne accattivanti che connettono i marchi con il loro pubblico a lungo termine. Con molti anni di esperienza nei settori FMCG, food & beverage e altri settori chiave, Havas Social \u00e8 il partner ideale per aziende come B\u00fcnting.<\/p>\r\n

Una dichiarazione per visioni condivise<\/strong><\/h3>\r\n

La rinnovata collaborazione segna una tappa significativa. \"Insieme abbiamo stabilito degli standard in passato\", continua Lachmann. La partnership \u00e8 una forte dichiarazione di fiducia e di visioni condivise che ridefiniranno la vendita al dettaglio di prodotti alimentari in modo digitale\".<\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A seguito di un pitch di successo, Havas Social assumer\u00e0 la gestione del marchio digitale del Gruppo B\u00fcnting a partire da gennaio 2025. Con concetti innovativi e una profonda conoscenza del settore, l'obiettivo \u00e8 quello di ottimizzare ulteriormente l'approccio ai clienti di Combi e famila Nordwest.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Havas Social B\u00fcnting-Gruppe","_yoast_wpseo_metadesc":"Havas Social \u00fcbernimmt ab Januar 2025 die digitale Markenf\u00fchrung der B\u00fcnting-Gruppe mit innovativen Konzepten und Branchenverst\u00e4ndnis.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4930],"class_list":["post-34556","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-havas-social"],"acf":[],"yoast_head":"\nHavas Social gewinnt B\u00fcnting-Gruppe: Neuer Schwung f\u00fcr die digitale Markenf\u00fchrung - Organisator<\/title>\n<meta name=\"description\" content=\"Havas Social \u00fcbernimmt ab Januar 2025 die digitale Markenf\u00fchrung der B\u00fcnting-Gruppe mit innovativen Konzepten und Branchenverst\u00e4ndnis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-09\/havas-social-gewinnt-buenting-gruppe-neuer-schwung-fuer-die-digitale-markenfuehrung\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas Social gewinnt B\u00fcnting-Gruppe: Neuer Schwung f\u00fcr die digitale Markenf\u00fchrung - 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