{"id":34692,"date":"2024-12-13T00:01:09","date_gmt":"2024-12-12T23:01:09","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=228156"},"modified":"2024-12-13T07:31:43","modified_gmt":"2024-12-13T06:31:43","slug":"publicis-fuehrt-zwei-der-drei-lsa-agenturrankings-an","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-13\/publicis-fuehrt-zwei-der-drei-lsa-agenturrankings-an\/","title":{"rendered":"Publicis \u00e8 in testa a due delle tre classifiche delle agenzie LSA"},"content":{"rendered":"

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La classifica delle agenzie di Leading Swiss Agencies LSA si basa sulla valutazione del reddito operativo lordo (MOL) generato dalle agenzie LSA per il 2023 e fornisce una panoramica delle agenzie di comunicazione e media in Svizzera organizzate nell'associazione. L'associazione redige annualmente la classifica come guida al mercato svizzero della comunicazione. All'interno della rispettiva categoria, le agenzie sono elencate in base all'ARR effettivamente raggiunto.<\/p>\r\n

Publicis guida due classifiche<\/strong><\/h3>\r\n

L'agenzia LSA pi\u00f9 redditizia di quest'anno \u00e8 Publicis Communications, composta da Publicis Communications Zurich\/Lausanne, Saatchi & Saatchi e Publicis, con un reddito operativo lordo compreso tra 75 e 100 milioni di franchi. Farner Consulting segue al secondo posto con Rod Kommunikation e Webrepublic \u00e8 ora al terzo posto.<\/p>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

Inoltre, Publicis Groupe continua a guidare la classifica dei gruppi di agenzie. Come l'anno scorso, il Gruppo Jung von Matt \u00e8 al secondo posto, davanti a Omnicom Media Group Switzerland, che \u00e8 salito al terzo posto.<\/p>\r\n

\"\"<\/a><\/p>\r\n

EssenceMediacom in cima alla classifica delle agenzie media<\/strong><\/h3>\r\n

EssenceMediacom, con un reddito operativo lordo compreso tra 17,5 e 20 milioni di franchi svizzeri, \u00e8 ora l'agenzia media pi\u00f9 redditizia tra le agenzie LSA. Il secondo posto va a Publicis Media Zurich\/Lausanne, mentre Biggie Zurich\/Ginevra \u00e8 ora tra le prime tre.<\/p>\r\n

\"\"<\/a> \"\"<\/a><\/p>\r\n

\r\n

Il BBE \u00e8 costituito dalle prestazioni proprie dell'agenzia fatturate ai clienti, compresi i freelance: compensi per consulenze di ogni tipo, compensi per copywriting, graphic design e altri lavori secondo il conto economico, al netto dell'IVA e al netto di voci transitorie o di entrate di natura diversa. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Il fatturato delle agenzie associate alla LSA rimane stabile nonostante l'incertezza della situazione globale. Lo dimostrano le cifre del fatturato nella classifica delle agenzie LSA di quest'anno. L'anno scorso, le 96 agenzie LSA hanno realizzato un fatturato cumulativo di 620 milioni di franchi svizzeri. Publicis guida la classifica delle agenzie di comunicazione e dei gruppi di agenzie, mentre EssenceMediacom \u00e8 il nuovo numero uno tra le agenzie media.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"LSA-Agenturranking","_yoast_wpseo_metadesc":"Das LSA-Agenturranking zeigt stabile Ums\u00e4tze: Publicis und EssenceMediacom f\u00fchren an, 96 Agenturen erzielten 620 Mio. 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