{"id":34744,"date":"2024-12-16T11:00:47","date_gmt":"2024-12-16T10:00:47","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=228241"},"modified":"2024-12-16T11:41:14","modified_gmt":"2024-12-16T10:41:14","slug":"spielwaren-ausgaben-2024-schweizerinnen-und-schweizer-sparen-erneut","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-12-16\/spielwaren-ausgaben-2024-schweizerinnen-und-schweizer-sparen-erneut\/","title":{"rendered":"Spesa in giocattoli nel 2024: gli svizzeri risparmiano di nuovo"},"content":{"rendered":"<figure id=\"attachment_228242\" class=\"wp-caption alignnone\" style=\"width: 1400px;\" aria-describedby=\"caption-attachment-228242\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL%C2%B7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-scaled.webp\"><img class=\"wp-image-228242 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL%C2%B7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-scaled.webp\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-scaled.webp 1400w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-600x343.webp 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-1024x585.webp 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-768x439.webp 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-1536x878.webp 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-18x10.webp 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-306x175.webp 306w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-613x350.webp 613w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-16-10.58.26-A-modern-and-vibrant-Christmas-shopping-scene-showcasing-both-online-and-in-store-purchasing.-The-image-features-a-laptop-displaying-an-online-toy-sto-1000x571.webp 1000w\" alt=\"\" width=\"1400\" height=\"800\" \/><\/a>\r\n<figcaption id=\"caption-attachment-228242\" class=\"wp-caption-text\">(Immagine: DALL-E)<\/figcaption>\r\n<\/figure>\r\n<p>La spesa natalizia per i giocattoli in Svizzera continua a diminuire: in media, i consumatori prevedono di spendere 373 franchi svizzeri quest'anno, una cifra nettamente inferiore ai 500 franchi dell'anno record del 2022. Il calo mostra il notevole impatto dell'aumento del costo della vita e delle incertezze economiche sul comportamento di acquisto.<\/p>\r\n<p>Lo shopping online rimane popolare: il 71% degli intervistati fa acquisti sia online che nei negozi, con una leggera crescita della percentuale di acquisti solo online. L'esperto di mercato Kurt Meister sottolinea: \"\u00c8 probabile che il trend positivo degli acquisti natalizi online continui\".<\/p>\r\n<p>Anche le giornate promozionali come il Black Friday giocano un ruolo sempre pi\u00f9 importante. Il 21% degli intervistati approfitta delle offerte speciali, con un aumento del 5% rispetto al 2022. \"Le persone fanno acquisti pi\u00f9 mirati e prestano maggiore attenzione alle promozioni\", afferma Meister.<\/p>\r\n<p>Lo studio si basa su un'indagine rappresentativa nella Svizzera tedesca e francese, condotta dal 5 al 10 dicembre 2024.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'incertezza economica sta influenzando le vendite natalizie. Un recente studio di NIQ-GfK mostra che nel 2024 la spesa per i giocattoli sar\u00e0 ancora una volta inferiore al livello dell'anno precedente e il Black Friday diventer\u00e0 pi\u00f9 importante.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Weihnachtsausgaben","_yoast_wpseo_metadesc":"Spielwaren-Ausgaben in der Schweiz sinken 2024 weiter. 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