{"id":35107,"date":"2025-01-09T14:44:25","date_gmt":"2025-01-09T13:44:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=228725"},"modified":"2025-01-09T14:57:00","modified_gmt":"2025-01-09T13:57:00","slug":"yougov-ernennt-matthias-gross-zum-dach-ceo","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-09\/yougov-ernennt-matthias-gross-zum-dach-ceo\/","title":{"rendered":"YouGov nomina Matthias Gross amministratore delegato della regione DACH"},"content":{"rendered":"

\"\"<\/p>\r\n

Matthias Gross ha maturato una vasta esperienza nel settore della ricerca nel corso della sua carriera trentennale. \u00c8 entrato a far parte di YouGov nel gennaio 2024 nell'ambito dell'acquisizione di Consumer Panel Services GfK (CPS GfK) con il ruolo di vicepresidente esecutivo delle vendite. Nei dieci anni trascorsi presso CPS GfK, Gross ha individuato opportunit\u00e0 imprenditoriali, ha capitalizzato le partnership e ha guidato team di vendita ad alto rendimento con continui successi.
\r\nLeader affermato nel settore degli insight, Matthias Gross ha lavorato presso Nielsen, Tchibo e Melitta prima di entrare in CPS GfK nel 2014.<\/p>\r\n

La sua nomina fa seguito a un'ampia ricerca che ha incluso candidati interni ed esterni in Germania e Svizzera. Matthias Gross si unisce a Will Ullstein (CEO del Regno Unito) e Julien Chevignon (CEO dell'Europa) per completare il team di Senior Commercial Leadership in Europa, riportando al CCO di YouGov Tom Fisher.<\/p>\r\n

Nel novembre 2024, dieci mesi dopo l'acquisizione, CPS GfK \u00e8 stata rinominata a livello globale e ora opera con il nome di YouGov, in linea con la societ\u00e0 madre. Secondo YouGov, l'acquisizione dell'attivit\u00e0 Consumer Panel Services ha ampliato in modo significativo la sua presenza nella regione DACH. Quasi il 70% delle vendite attuali del Gruppo nella regione proviene dall'ex CPS GfK. La maggior parte dei dipendenti della regione ha sede in Germania.<\/p>","protected":false},"excerpt":{"rendered":"

Il gruppo internazionale YouGov ha nominato Matthias Gross amministratore delegato per la regione DACH. Egli coordiner\u00e0 e porter\u00e0 avanti la strategia commerciale di YouGov e guider\u00e0 i team commerciali e di ricerca dell'azienda nella regione DACH.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Matthias Gross","_yoast_wpseo_metadesc":"Matthias Gross wurde zum neuen CEO von YouGov f\u00fcr die DACH-Region ernannt. 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