{"id":35140,"date":"2025-01-10T09:16:23","date_gmt":"2025-01-10T08:16:23","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=35140"},"modified":"2025-01-10T09:16:23","modified_gmt":"2025-01-10T08:16:23","slug":"chicoree-im-jahr-2024-nahe-am-umsatzrekord","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2025-01-10\/chicoree-im-jahr-2024-nahe-am-umsatzrekord\/","title":{"rendered":"Cicoria vicina al record di vendite nel 2024"},"content":{"rendered":"
\"\"
Il Gruppo Chicor\u00e9e ha raggiunto un fatturato di 185 milioni di franchi svizzeri nel 2024. Il CEO Thomas Ullmann prevede un'ulteriore crescita e nuovi negozi nel 2025. (KEYSTONE\/Christian Beutler)<\/figcaption><\/figure>\n

Nel 2024 sono state aperte 2 nuove filiali. Il Gruppo Chicor\u00e9e conta oggi 182 sedi in tutta la Svizzera e impiega oltre 950 persone.<\/p>\n

\"Siamo lieti che, dopo un 2023 forte con un risultato record, siamo riusciti a mantenere un livello di vendite altrettanto elevato nel 2024, nonostante il difficile contesto di mercato nel settore della vendita al dettaglio. L'anno scorso \u00e8 stato caratterizzato da un inizio estate fresco e piovoso. Di conseguenza, le vendite della collezione estiva sono state molto scarse, soprattutto nell'importante mese di giugno. L'inizio dell'autunno, invece, \u00e8 stato ideale grazie al rapido cambiamento delle temperature e del tempo. L'attivit\u00e0 natalizia \u00e8 stata in linea con l'anno precedente. Per l'anno 2025, ormai iniziato, puntiamo a un netto aumento delle vendite totali. La ripresa dei prezzi delle materie prime, la normalizzazione della catena di approvvigionamento e il franco svizzero forte avranno un impatto positivo sul risultato annuale\", afferma Thomas Ullmann, CEO del Gruppo Chicor\u00e9e.<\/p>\n

Le location del centro citt\u00e0 sono sotto pressione, quelle dell'agglomerato urbano e dei negozi specializzati guadagnano terreno<\/strong><\/h3>\n

Anche le localit\u00e0 del centro citt\u00e0 hanno subito ulteriori pressioni nel corso del 2024.<\/p>\n

Le location dei centri urbani e dei parchi commerciali, invece, sono aumentate. Le vendite pi\u00f9 elevate per metro quadro continuano a essere realizzate nelle stazioni ferroviarie.<\/p>\n

Nuova generazione in crescita<\/strong><\/h3>\n

Nel 2020, J\u00f6rg Weber, proprietario e fondatore della catena di moda svizzera Chicor\u00e9e, si \u00e8 dimesso dal Consiglio di Amministrazione dopo oltre 38 anni di attivit\u00e0 operativa e ha ceduto la gestione dell'azienda al nuovo CEO Thomas Ullmann e ai suoi due figli Pascal Weber e Mathias Weber, che si sono uniti al team di gestione nel nuovo ruolo di Co-CEO.<\/p>\n

Anche il quarto esercizio finanziario di Chicor\u00e9e sotto la nuova gestione si sta rivelando un successo. \"Le innovazioni in tutti i reparti e la concentrazione sul prodotto e sul cliente guideranno la crescita di Chicor\u00e9e anche l'anno prossimo\", afferma Thomas Ullmann.<\/p>\n

Focus sul programma clienti e sul nuovo negozio online<\/strong><\/h3>\n

Nel 2025 ci si concentrer\u00e0 nuovamente sul programma clienti e sulla personalizzazione della comunicazione con i clienti. Il negozio online sar\u00e0 ampliato per coprire la maggior parte della gamma di prodotti e sono previsti nuovi servizi omnichannel come il Click & Collect (prenotazione dei prodotti online e pagamento o ritiro in negozio). Gli investimenti in tecnologia e la strategia omnichannel stanno dando i loro frutti grazie a una maggiore fidelizzazione dei clienti e a processi pi\u00f9 efficienti.<\/p>\n

Ulteriore espansione con focus sulla Svizzera francese e sul Ticino<\/strong><\/h3>\n

Chicor\u00e9e punta ancora a un ritmo sostenuto e a un'ulteriore crescita nel 2025. Sono previste tra le 5 e le 10 nuove sedi. La rete di negozi Chicor\u00e9e copre gi\u00e0 la maggior parte della Svizzera.<\/p>\n

Come nell'anno precedente, l'espansione continuer\u00e0, in particolare nella Svizzera francese e in Ticino.<\/p>\n

Fonte: www.chicoree.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Il Gruppo Chicor\u00e9e ha realizzato un fatturato totale di 185 milioni di franchi svizzeri nel 2024, che corrisponde a una diminuzione del 2% rispetto al record dell'anno precedente.<\/p>","protected":false},"author":80,"featured_media":35141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Chicor\u00e9e","_yoast_wpseo_metadesc":"Die Chicor\u00e9e Gruppe erzielte 2024 einen Umsatz von 185 Mio. CHF. 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