{"id":35306,"date":"2025-01-16T15:30:08","date_gmt":"2025-01-16T14:30:08","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229034"},"modified":"2025-01-16T15:30:40","modified_gmt":"2025-01-16T14:30:40","slug":"kraft-des-kollektivs-agentur-comm-unity-gegruendet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-16\/kraft-des-kollektivs-agentur-comm-unity-gegruendet\/","title":{"rendered":"Il potere del collettivo: fondata l'agenzia \"Comm-unity"},"content":{"rendered":"
\"\"<\/a>\r\n
Il management di Comm-unity (da sinistra a destra): Albin Kirchhofer, (Mentor & Mediator), Stephan Lehmann-Maldonado (Partner & Lead Content), Roman Albertini (Partner & Lead Design), Thomas Aerni (Partner & Lead Strategy), Michael Aerni (Partner & Lead Digital), Markus Siegenthaler (Strategy & Board of Directors) e Markus Baumgartner (PR & Chairman of the Board of Directors). (Immagine: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Aziende come Apple, Swatch e On devono la loro affermazione internazionale non solo alla tecnologia, ma anche al design e allo storytelling. Sono esempi di come la creativit\u00e0 sia un fattore chiave per il successo sul mercato.<\/p>\r\n

Ma cosa serve alle aziende per dare spazio alla creativit\u00e0? E farne una priorit\u00e0 assoluta? \"Le aziende hanno bisogno di compagni di viaggio che le accompagnino in questo percorso\", afferma Thomas Aerni, Partner e Lead Strategy di Comm-unity. Devono comprendere la catena del valore da un lato ed essere in grado di fornire nuove idee dall'altro - e tradurle in soluzioni pratiche. \"\u00c8 proprio per questo che abbiamo sviluppato il nostro nuovo modello di agenzia Comm-unity creative collective AG\".<\/p>\r\n

Comm-unity \u00e8 il risultato della fusione delle agenzie Basel West Unternehmenskommunikation, Sagbar, Visuelle Fabrik e Aerni Digital Solutions. Le sue radici pi\u00f9 antiche risalgono al 1969, quando Albin Kirchhofer fond\u00f2 il predecessore di Basel West. Egli si concentr\u00f2 presto sul content marketing, motivo per cui Comm-unity si definisce un pioniere svizzero in questo campo.<\/p>\r\n

Comunit\u00e0 invece di gerarchie<\/h2>\r\n

\"La nostra collaborazione non \u00e8 una soluzione rapida, ma \u00e8 cresciuta organicamente attraverso progetti comuni\", spiega Aerni. \"Siamo convinti di acquisire forza come collettivo - attraverso la creativit\u00e0, la collaborazione, la comunicazione e il pensiero critico\".<\/p>\r\n

I quattro titolari Thomas Aerni (Lead Strategy), Stephan Lehmann-Maldonado (Lead Content), Roman Albertini (Lead Design) e Michael Aerni (Lead Digital) costituiscono il team di gestione. Ognuno di loro pu\u00f2 vantare una carriera imprenditoriale di successo ed \u00e8 esperto nella propria disciplina. \"Ognuno di noi padroneggia strumenti diversi. L'arte per noi non \u00e8 solo suonare gli spartiti, ma improvvisare come collettivo. \u00c8 cos\u00ec che spesso troviamo soluzioni innovative che portano a momenti eureka per i clienti\", afferma Stephan Lehmann-Maldonado. \"Per noi, comunit\u00e0 significa affrontare le sfide insieme, invece di creare gerarchie che dividono\".<\/p>\r\n

Il nuovo collettivo creativo lavora da diverse sedi decentrate: Basilea, Aarau, Bremgarten, Rotkreuz e Zurigo. \"Il nostro modello ci permette di sentire meglio il polso dei mercati e di essere geograficamente pi\u00f9 vicini ai nostri clienti\", afferma Roman Albertini.<\/p>","protected":false},"excerpt":{"rendered":"

Thomas Aerni, Roman Albertini, Michael Aerni e Stephan Lehmann-Maldonado lanciano un nuovo modello di agenzia. Comm-unity creative collective AG combina competenze in branding, content marketing, design, soluzioni digitali, storytelling e strategia e si concentra sul lavoro decentralizzato e sul potere creativo del collettivo.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kreativagentur","_yoast_wpseo_metadesc":"Comm-unity creative collective AG: Dezentrales Agenturmodell vereint Branding, Content Marketing und Strategie f\u00fcr innovative L\u00f6sungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,5016],"class_list":["post-35306","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-comm-unity-creative-collective"],"acf":[],"yoast_head":"\nKraft des Kollektivs: Agentur \u00abComm-unity\u00bb gegr\u00fcndet - Organisator<\/title>\n<meta name=\"description\" content=\"Comm-unity creative collective AG: Dezentrales Agenturmodell vereint Branding, Content Marketing und Strategie f\u00fcr innovative L\u00f6sungen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-16\/kraft-des-kollektivs-agentur-comm-unity-gegruendet\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft des Kollektivs: Agentur \u00abComm-unity\u00bb gegr\u00fcndet - 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