{"id":35553,"date":"2025-01-27T08:50:18","date_gmt":"2025-01-27T07:50:18","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229505"},"modified":"2025-01-27T09:27:00","modified_gmt":"2025-01-27T08:27:00","slug":"bcm-award-2025-buehne-frei-fuer-exzellentes-content-marketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-27\/bcm-award-2025-buehne-frei-fuer-exzellentes-content-marketing\/","title":{"rendered":"Premio BCM 2025: aprire la strada a un content marketing eccellente"},"content":{"rendered":"

 <\/p>\r\n

\"\"<\/a>\r\n
Premio Best of Content Marketing<\/figcaption>\r\n<\/figure>\r\n

Il concorso \"Il meglio del marketing dei contenuti (BCM)<\/a> I progetti di content marketing di ogni tipo possono essere presentati sulla piattaforma bestofcontentmarketing.com a partire dal 1\u00b0 febbraio. Il BCM Award \u00e8 considerato il pi\u00f9 grande concorso del suo genere nel mondo di lingua tedesca e pone costantemente il contenuto al centro della valutazione.<\/p>\r\n

Peter Matz, rappresentante BCM nel consiglio di amministrazione dell'organizzatore Content Marketing Forum e.V. (CMF), spiega: \"Cos\u00ec come il content marketing \u00e8 in costante evoluzione, anche il nostro premio viene rinnovato ogni anno\". La novit\u00e0 di quest'anno \u00e8 la distinzione tra comunicazione regolare e campagne. Olaf Wolff, presidente del CMF, sottolinea: \"Una campagna funziona in modo diverso dalla comunicazione regolare. Entrambe sono essenziali nel marketing mix e con la nuova differenziazione diamo a entrambe il palcoscenico che meritano\".<\/p>\r\n

\"\"<\/a>\r\n
Peter Matz, rappresentante BCM nel consiglio di amministrazione dell'organizzatore del premio Content Marketing Forum e.V. (CMF)<\/figcaption>\r\n<\/figure>\r\n

Le nuove categorie riflettono le tendenze attuali: \"Art of Storytelling - Tech-driven Storytelling\" sostituisce il premio speciale \"Best of AI\" dello scorso anno e si concentra sulle applicazioni creative delle tecnologie generative. Inoltre, la categoria \"Content Operations \/ Newsroom\" mette in evidenza l'organizzazione e gli strumenti alla base di strategie di content marketing di successo. Un nuovo premio speciale, \"Best of efficient Creation Excellence\", riconosce i progetti che combinano eccellenza ed efficienza, un segnale importante in tempi economicamente difficili.<\/p>\r\n

Le categorie B2B saranno particolarmente rafforzate dalla collaborazione con il Bundesverband Industrie Kommunikation e.V. (bvik). Le candidature per il BCM Award possono essere presentate fino al 30 aprile. Gli altri concorsi della famiglia BCM, tra cui il BCP e il BICC Award, si svolgeranno in parallelo. La cerimonia di premiazione si terr\u00e0 il 9 ottobre a Monaco.<\/p>","protected":false},"excerpt":{"rendered":"

Il BCM Award 2025 apre il suo portale di presentazione. Con nuove categorie e punti focali, il concorso offre ancora pi\u00f9 spazio a soluzioni di content marketing innovative ed efficienti.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BCM-Award 2025","_yoast_wpseo_metadesc":"Ab 1. Februar einreichen! Neue Kategorien, Schwerpunkte und Chancen f\u00fcr innovative Content Marketing-L\u00f6sungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,4609],"class_list":["post-35553","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-bcm-award"],"acf":[],"yoast_head":"\nBCM-Award 2025: B\u00fchne frei f\u00fcr exzellentes Content Marketing - Organisator<\/title>\n<meta name=\"description\" content=\"Ab 1. Februar einreichen! 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