{"id":35560,"date":"2025-01-27T13:45:31","date_gmt":"2025-01-27T12:45:31","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229535"},"modified":"2025-01-27T13:16:18","modified_gmt":"2025-01-27T12:16:18","slug":"focuswater-setzt-auf-ki-85-prozent-mehr-aufmerksamkeit-fuer-die-marken-kampagne","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-27\/focuswater-setzt-auf-ki-85-prozent-mehr-aufmerksamkeit-fuer-die-marken-kampagne\/","title":{"rendered":"Focuswater si affida all'AI: 85% di attenzione in pi\u00f9 per la campagna del marchio"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29.png\"><img class=\"alignnone size-full wp-image-229539\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29.png\" sizes=\"(max-width: 1636px) 100vw, 1636px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29.png 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-600x336.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-1024x574.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-768x430.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-1536x861.png 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-18x10.png 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-312x175.png 312w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-624x350.png 624w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-27-um-10.15.29-1000x561.png 1000w\" alt=\"\" width=\"1636\" height=\"917\" \/><\/a><\/p>\r\n<p>Il produttore svizzero di bevande Rivella AG si affida all'innovativa tecnologia AI per pubblicizzare il suo marchio di acqua vitaminica Focuswater. In collaborazione con Teads, \u00e8 stata sviluppata una campagna video e display che ha ottenuto un aumento dell'attenzione dell'85% grazie a un'ottimizzazione mirata. L'obiettivo era aumentare la notoriet\u00e0 del marchio e rivolgersi in modo pi\u00f9 efficace ai consumatori orientati alla salute e al benessere.<\/p>\r\n<p>Le ottimizzazioni si sono basate su test predittivi dell'intelligenza artificiale e sul tracciamento degli occhi, realizzati in collaborazione con Neurons. L'analisi ha fornito importanti indicazioni su come vengono percepiti i contenuti visivi e su quali regolazioni massimizzano l'attenzione. Cyril H\u00e4nggi, Strategic Account Director di Teads, spiega: \"L'uso di una scheda iniziale assicura che lo spettatore sia immediatamente inquadrato correttamente. Nei primi due secondi del video, siamo riusciti a ottenere un grande aumento dell'attenzione, pari al 187%\".<\/p>\r\n<p><iframe title=\"FOCUSWATER - addio alle calorie, ciao alle vitamine (en)\" src=\"https:\/\/www.youtube.com\/embed\/jTvPA12JRug?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>Inoltre, sono stati sviluppati annunci pubblicitari su display a partire da scene chiave del video, appositamente adattati alle rispettive piattaforme. Queste misure hanno portato a un aumento del 15% del tempo di visualizzazione e del 4% della viewability. Claudio Lumbiarres, Managing Director CH, AT &amp; Nordics di Teads, sottolinea: \"L'attenzione era il KPI decisivo per noi e per il team di Focuswater. Grazie all'ottimizzazione mirata, siamo riusciti a ottenere risultati impressionanti\".<\/p>\r\n<p>Uno studio di brand lift condotto da Kantar conferma il successo della campagna: il 29% in pi\u00f9 di persone ha ricordato il marchio dopo il video e l'associazione tra la campagna e Focuswater \u00e8 aumentata del 24%. Marianna L\u00e4nsitalo, Head Brand Management Communication &amp; Digital di Rivella AG, \u00e8 soddisfatta: \"L'attenzione come metrica pi\u00f9 preziosa ci ha aiutato a differenziare maggiormente Focuswater dalla concorrenza e a promuovere la fedelt\u00e0 al marchio\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Focuswater ottiene risultati impressionanti con l'ottimizzazione dei mezzi pubblicitari supportata dall'intelligenza artificiale di Teads. La campagna ha ottenuto un aumento dell'attenzione dell'85% e un significativo incremento della consapevolezza del marchio e del branding.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Focuswasser","_yoast_wpseo_metadesc":"Mit KI-Technologie erzielte Focuswater durch Teads 85 % Attention-Uplift, st\u00e4rkere Markenbekanntheit und eine bessere Kampagnen-Performance.","articlekey":"","footnotes":""},"categories":[29],"tags":[5045,4343,2795],"class_list":["post-35560","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-focuswater","tag-markom","tag-teads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focuswater setzt auf KI: 85 Prozent mehr Aufmerksamkeit f\u00fcr die Marken-Kampagne - Organisator<\/title>\n<meta name=\"description\" content=\"Mit KI-Technologie erzielte Focuswater durch Teads 85 % Attention-Uplift, st\u00e4rkere Markenbekanntheit und eine bessere Kampagnen-Performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-27\/focuswater-setzt-auf-ki-85-prozent-mehr-aufmerksamkeit-fuer-die-marken-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focuswater setzt auf KI: 85 Prozent mehr Aufmerksamkeit f\u00fcr die Marken-Kampagne - 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