{"id":35586,"date":"2025-01-28T07:40:39","date_gmt":"2025-01-28T06:40:39","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229470"},"modified":"2025-01-28T07:25:23","modified_gmt":"2025-01-28T06:25:23","slug":"wir-muessen-ki-jetzt-operationalisieren","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-28\/wir-muessen-ki-jetzt-operationalisieren\/","title":{"rendered":"\"Dobbiamo rendere operativa l'IA ora\""},"content":{"rendered":"<p><iframe title=\"Publicis Marketing Predictions 2025 - Maks Giordano e Pascal Winkler in un&#039;intervista a m&amp;k\" src=\"https:\/\/www.youtube.com\/embed\/N49TmmFh_uE?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<h3><strong>Maks Giordano: l'IA come tecnologia trasformativa e sparring partner<\/strong><\/h3>\r\n<p>Nella sua intervista, Maks Giordano, fondatore dello studio di innovazione juuman'okudo, riflette sullo straordinario slancio che l'intelligenza artificiale sta attualmente sviluppando. Egli attribuisce questo sviluppo accelerato alla combinazione di computer potenti, enormi quantit\u00e0 di dati e investimenti miliardari. Tecnologie come ChatGPT hanno dimostrato quanto rapidamente l'IA possa stabilire nuovi standard. In soli due anni, l'IA si \u00e8 trasformata da campo emergente a parte integrante di numerosi settori.<\/p>\r\n<p>Giordano spiega il cosiddetto ciclo dell'hype: le tecnologie vengono inizialmente sopravvalutate in modo massiccio, prima che si instauri una fase di disillusione. A lungo termine, tuttavia, si stabilisce un livello di utilizzo realistico e sostenibile. Mette in guardia dal considerare l'IA come un risolutore universale di problemi che sostituisce completamente le competenze umane. Lo illustra con esempi come gli strumenti di IA che possono creare presentazioni in PowerPoint o testi legali, ma che in molti casi non possono eguagliare la precisione e l'intuizione umana.<\/p>\r\n<p>Tuttavia, considera l'intelligenza artificiale un enorme vantaggio per la creativit\u00e0 e l'efficienza. Permette di progettare campagne multilingue e di creare rapidamente grandi quantit\u00e0 di contenuti, una dimensione che prima era impensabile. Per lui resta chiaro che il ruolo degli esseri umani \u00e8 fondamentale. I processi creativi, le decisioni strategiche e lo storytelling emozionale non possono avere successo senza la sensibilit\u00e0 umana.<\/p>\r\n<p>Un esempio \u00e8 la pubblicit\u00e0 della Coca-Cola, realizzata con l'aiuto dell'intelligenza artificiale. Sebbene tecnicamente di alto livello, lo spot mancava della profondit\u00e0 e della connessione emotiva che si possono ottenere solo con la creativit\u00e0 umana. Giordano vede quindi l'IA pi\u00f9 come uno sparring partner che supporta piuttosto che sostituire.<\/p>\r\n<p>Infine, fa appello all'industria creativa affinch\u00e9 consideri l'IA come un'opportunit\u00e0 per familiarizzare con gli strumenti e integrarli attivamente nel proprio lavoro quotidiano. Solo chi sperimenta le possibilit\u00e0 pu\u00f2 davvero valutare i vantaggi della tecnologia e utilizzarla con successo.<\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano.png\"><img class=\"alignnone size-full wp-image-229478\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano.png\" sizes=\"(max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano.png 1280w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano-600x338.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano-1024x576.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano-768x432.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano-18x10.png 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano-311x175.png 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano-622x350.png 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/01\/Publicis-Marketing-Predictions-2025-Maks-Giordano-1000x563.png 1000w\" alt=\"\" width=\"1280\" height=\"720\" \/><\/a><\/p>\r\n<h3><strong>Pascal Winkler: L'operativit\u00e0 dell'IA come obiettivo per il 2025<\/strong><\/h3>\r\n<p>Nella sua intervista, Pascal Winkler, Chief Strategy Officer di Publicis Groupe, si concentra sull'implementazione pratica delle tecnologie AI nel settore pubblicitario. Per lui, il 2025 \u00e8 tutta una questione di operativit\u00e0: i precedenti esperimenti con l'IA devono essere trasformati in applicazioni concrete che creino un valore aggiunto misurabile sia per i clienti che per i processi interni.<\/p>\r\n<p>Winkler sottolinea che Publicis Groupe a Zurigo trae vantaggio dalla sua rete globale, che fornisce accesso a strumenti di IA collaudati. Questi strumenti consentono all'agenzia di sviluppare soluzioni personalizzate per i propri clienti. L'attenzione si concentra sull'identificazione di casi d'uso specifici che sfruttano il potenziale della tecnologia per diversi settori.<\/p>\r\n<p>Un aspetto importante \u00e8 la collaborazione con i clienti. Winkler descrive come essi si trovino in punti diversi nel loro rapporto con l'IA. Mentre alcune aziende stanno gi\u00e0 sperimentando attivamente, altre sono ancora in una fase iniziale. Per entrambi i gruppi \u00e8 fondamentale creare esempi di applicazione concreti che mostrino come l'IA possa aumentare l'efficienza, supportare processi creativi e abilitare nuovi modelli di business.<\/p>\r\n<p>Un'altra questione fondamentale \u00e8 lo sviluppo di standard comuni e di quadri giuridici per l'uso dell'IA. Le questioni relative al copyright e alla protezione dei dati svolgono un ruolo cruciale in questo ambito. Winkler sottolinea che l'industria ha ancora molto da imparare, ma che \u00e8 possibile compiere grandi progressi grazie a sforzi congiunti.<\/p>\r\n<p>La sua conclusione: l'industria pubblicitaria \u00e8 a un punto di svolta. La tecnologia \u00e8 pronta per un uso produttivo e spetta alle agenzie sviluppare le giuste strategie. Ci\u00f2 richiede apertura, pragmatismo e volont\u00e0 di imparare continuamente. Winkler vede l'industria creativa come un fattore chiave per il successo dell'integrazione dell'IA nella vita quotidiana.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il Marketing Predictions 2025 di Publicis a Zurigo si \u00e8 concentrato sull'intelligenza artificiale. L'esperto di innovazione Maks Giordano ha tenuto un discorso di grande impatto sullo sviluppo e le possibilit\u00e0 dell'intelligenza artificiale. In seguito, m&amp;k ha chiesto a Giordano e a Pascal Winkler, Chief Strategy Officer di Publicis, un'intervista video esclusiva.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"K\u00fcnstliche Intelligenz in der Werbebranche 2025","_yoast_wpseo_metadesc":"Marketing Predictions 2025 bei Publicis: Maks Giordano und Pascal Winkler \u00fcber KI als Chance f\u00fcr Kreativit\u00e4t und Effizienz.","articlekey":"","footnotes":""},"categories":[29],"tags":[4348,4343],"class_list":["post-35586","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-mk-format","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abWir m\u00fcssen KI jetzt operationalisieren\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Marketing Predictions 2025 bei Publicis: Maks Giordano und Pascal Winkler \u00fcber KI als Chance f\u00fcr Kreativit\u00e4t und Effizienz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-01-28\/wir-muessen-ki-jetzt-operationalisieren\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abWir m\u00fcssen KI jetzt operationalisieren\u00bb - 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