{"id":35782,"date":"2025-02-05T09:00:51","date_gmt":"2025-02-05T08:00:51","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229853"},"modified":"2025-02-05T08:50:10","modified_gmt":"2025-02-05T07:50:10","slug":"outbrain-uebernimmt-teads","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/","title":{"rendered":"Outbrain rileva Teads"},"content":{"rendered":"
\"\"<\/a>\r\n
L'annuncio del \"nuovo Tead\" sulla piattaforma. (Screenshot: Thenewteads.com)<\/figcaption>\r\n<\/figure>\r\n

L'acquisizione di Teads da parte di Outbrain crea un nuovo attore nel mercato della pubblicit\u00e0 digitale. La societ\u00e0 risultante dalla fusione combina branding e performance advertising su una piattaforma che consente agli inserzionisti di ottenere la misurabilit\u00e0 end-to-end su vari canali, dal web e mobile alla TV connessa (CTV). La tecnologia si basa su una combinazione di dati contestuali e comportamentali e sull'ottimizzazione delle previsioni supportata dall'intelligenza artificiale.<\/p>\r\n

La transazione avrebbe un valore di circa 900 milioni di dollari, di cui 625 milioni in contanti e 43,75 milioni di azioni Outbrain. Con un fatturato pubblicitario stimato di 1,7 miliardi di dollari (2024) e un potenziale di sinergia fino a 75 milioni di dollari, la societ\u00e0 risultante dalla fusione Teads intende espandere ulteriormente la propria posizione nel mercato dell'adtech.<\/p>\r\n

La nuova societ\u00e0, che dichiara di raggiungere circa 2,2 miliardi di consumatori in tutto il mondo, sar\u00e0 guidata dal CEO di Outbrain David Kostman. \"Questa fusione trasformativa crea un'azienda che risponde direttamente a una delle principali lacune del settore pubblicitario: una piattaforma end-to-end scalabile in grado di guidare i risultati dal branding alle decisioni di acquisto su tutti gli schermi\", ha dichiarato Kostman in un comunicato stampa.<\/p>\r\n

I precedenti capi di Teads, Jeremy Arditi e Bertrand Quesada, assumeranno il ruolo di Co-Presidente e di Chief Business Officer rispettivamente per l'America e per i mercati internazionali.<\/p>","protected":false},"excerpt":{"rendered":"

Outbrain ha completato l'acquisizione di Teads. La nuova societ\u00e0 di adtech operer\u00e0 con il nome di Teads e sar\u00e0 una piattaforma pubblicitaria omnichannel per l'open web.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Outbrain \u00fcbernimmt Teads","_yoast_wpseo_metadesc":"Outbrain hat Teads \u00fcbernommen. Das fusionierte Adtech-Unternehmen tritt als Omnichannel-Werbeplattform unter dem Namen Teads auf.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345],"class_list":["post-35782","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business"],"acf":[],"yoast_head":"\nOutbrain \u00fcbernimmt Teads - Organisator<\/title>\n<meta name=\"description\" content=\"Outbrain hat Teads \u00fcbernommen. Das fusionierte Adtech-Unternehmen tritt als Omnichannel-Werbeplattform unter dem Namen Teads auf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain \u00fcbernimmt Teads - Organisator\" \/>\n<meta property=\"og:description\" content=\"Outbrain hat Teads \u00fcbernommen. Das fusionierte Adtech-Unternehmen tritt als Omnichannel-Werbeplattform unter dem Namen Teads auf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T08:00:51+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Outbrain \u00fcbernimmt Teads\",\"datePublished\":\"2025-02-05T08:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Outbrain-uebernimmt-Teads.jpg\",\"keywords\":[\"Business\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/\",\"name\":\"Outbrain \u00fcbernimmt Teads - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Outbrain-uebernimmt-Teads.jpg\",\"datePublished\":\"2025-02-05T08:00:51+00:00\",\"description\":\"Outbrain hat Teads \u00fcbernommen. Das fusionierte Adtech-Unternehmen tritt als Omnichannel-Werbeplattform unter dem Namen Teads auf.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Outbrain-uebernimmt-Teads.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Outbrain-uebernimmt-Teads.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-02-05\\\/outbrain-uebernimmt-teads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outbrain \u00fcbernimmt Teads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outbrain rileva Teads - Organizzatore","description":"Outbrain ha acquisito Teads. L'azienda adtech nata dalla fusione opera come piattaforma pubblicitaria omnichannel con il nome di Teads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/","og_locale":"it_IT","og_type":"article","og_title":"Outbrain \u00fcbernimmt Teads - Organisator","og_description":"Outbrain hat Teads \u00fcbernommen. Das fusionierte Adtech-Unternehmen tritt als Omnichannel-Werbeplattform unter dem Namen Teads auf.","og_url":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2025-02-05T08:00:51+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Outbrain \u00fcbernimmt Teads","datePublished":"2025-02-05T08:00:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/"},"wordCount":200,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Outbrain-uebernimmt-Teads.jpg","keywords":["Business"],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/","url":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/","name":"Outbrain rileva Teads - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Outbrain-uebernimmt-Teads.jpg","datePublished":"2025-02-05T08:00:51+00:00","description":"Outbrain ha acquisito Teads. L'azienda adtech nata dalla fusione opera come piattaforma pubblicitaria omnichannel con il nome di Teads.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Outbrain-uebernimmt-Teads.jpg","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Outbrain-uebernimmt-Teads.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Outbrain \u00fcbernimmt Teads"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/it\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/35782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=35782"}],"version-history":[{"count":4,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/35782\/revisions"}],"predecessor-version":[{"id":35820,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/35782\/revisions\/35820"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=35782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=35782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=35782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}