{"id":35790,"date":"2025-02-05T08:15:34","date_gmt":"2025-02-05T07:15:34","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229839"},"modified":"2025-02-05T08:40:34","modified_gmt":"2025-02-05T07:40:34","slug":"skipp-eroeffnet-labor-fuer-ki-und-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/skipp-eroeffnet-labor-fuer-ki-und-neuromarketing\/","title":{"rendered":"Skipp apre un laboratorio di AI e neuromarketing"},"content":{"rendered":"
\"\"<\/a>\r\n
Il nuovo laboratorio si trova a F\u00fcrstenaubruck. (Immagine: zVg.)<\/figcaption>\r\n<\/figure>\r\n

L'agenzia Skipp Communications si sta concentrando sempre pi\u00f9 sull'intelligenza artificiale e sul neuromarketing. Con l'apertura del proprio laboratorio di neuromarketing, intende stabilire nuovi standard nella ricerca sull'efficacia pubblicitaria basata sui dati. L'obiettivo \u00e8 quello di effettuare analisi supportate dall'intelligenza artificiale in tempo reale e rendere cos\u00ec le campagne pi\u00f9 precise ed efficienti. \"Siamo in grado di effettuare analisi di salienza in tempo reale e con un'intelligenza artificiale combinata\", spiega FiFi Frei, fondatore di Skipp. Il tasso di precisione \u00e8 superiore al 90%, indipendentemente dal fatto che si tratti di un manifesto, di una storia sui social media, di una clip pubblicitaria o di un sito web.<\/p>\r\n

Il nuovo laboratorio di F\u00fcrstenau servir\u00e0 anche come centro di eccellenza per altre agenzie. Skipp sta collaborando con universit\u00e0 di scienze applicate e con un'azienda specializzata in neuroscienze in Scandinavia. \"I nostri test degli ultimi mesi hanno dimostrato che molto pi\u00f9 della met\u00e0 delle campagne odierne non sono impostate in modo ottimale e quindi non hanno l'effetto desiderato.<\/p>\r\n

\", continua Frei. Con un approccio basato sui dati, l'agenzia vuole aiutare le aziende a utilizzare le loro misure di marketing in modo pi\u00f9 mirato ed efficiente dal punto di vista dei costi.<\/p>","protected":false},"excerpt":{"rendered":"

L'agenzia Skipp Communications di Coira sta ampliando i propri servizi con un laboratorio di AI e neuromarketing. La nuova sede di F\u00fcrstenau ha lo scopo di tradurre le scoperte scientifiche in strategie pratiche di marketing.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Neuromarketing-Labor Skipp Communications","_yoast_wpseo_metadesc":"Skipp Communications er\u00f6ffnet ein Neuromarketing-Labor in F\u00fcrstenau, um datenbasierte und KI-gest\u00fctzte Werbestrategien zu optimieren.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,5066],"class_list":["post-35790","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-skipp"],"acf":[],"yoast_head":"\nSkipp er\u00f6ffnet Labor f\u00fcr KI und Neuromarketing - Organisator<\/title>\n<meta name=\"description\" content=\"Skipp Communications er\u00f6ffnet ein Neuromarketing-Labor in F\u00fcrstenau, um datenbasierte und KI-gest\u00fctzte Werbestrategien zu optimieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/skipp-eroeffnet-labor-fuer-ki-und-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skipp er\u00f6ffnet Labor f\u00fcr KI und Neuromarketing - 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