{"id":35807,"date":"2025-02-05T10:55:37","date_gmt":"2025-02-05T09:55:37","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229918"},"modified":"2025-02-05T11:06:04","modified_gmt":"2025-02-05T10:06:04","slug":"srf-stellt-gg-ein-und-fokussiert-staerker-auf-die-primetime","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-05\/srf-stellt-gg-ein-und-fokussiert-staerker-auf-die-primetime\/","title":{"rendered":"SRF interrompe \"G&amp;G\" e si concentra maggiormente sulla prima serata"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35.png\"><img class=\"alignnone size-full wp-image-229920\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35.png\" sizes=\"(max-width: 894px) 100vw, 894px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35.png 894w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35-600x399.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35-768x510.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35-18x12.png 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35-263x175.png 263w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/Bildschirmfoto-2025-02-05-um-10.28.35-527x350.png 527w\" alt=\"\" width=\"894\" height=\"594\" \/><\/a><\/p>\r\n<p>Dopo 20 anni, \"G&amp;G - Volti e storie\" scompare dal palinsesto della SRF. La misura fa parte del riallineamento strategico \"SRF 4.0\", con il quale la casa mediatica sta concentrando maggiormente le proprie risorse sulla prima serata a fronte del calo degli introiti commerciali e dell'aumento dei costi.<\/p>\r\n<p>La direttrice della SRF, Nathalie Wappler, sottolinea: \"Purtroppo \u00e8 indispensabile iniziare a implementare al pi\u00f9 presto le modifiche all'offerta, preparate con cura e originariamente previste per il 2026\". La decisione comporter\u00e0 drastici cambiamenti nel programma di prima serata. A partire dall'agosto 2025, tra le 18:00 e le 19:00 verranno trasmessi un notiziario moderato, \"Mini Chuchi, dini Chuchi\" e formati di intrattenimento acquistati.<\/p>\r\n<p>Con la soppressione di \"G&amp;G\", la SRF risparmier\u00e0 circa 2 milioni di franchi all'anno e taglier\u00e0 circa 20 posti a tempo pieno. I dipendenti interessati saranno sostenuti dal piano sociale della SRG.<\/p>\r\n<p>La direttrice editoriale Paola Biason \u00e8 rattristata: \"La cancellazione del nostro programma \u00e8 una perdita estremamente dolorosa - per il nostro team dedicato, per la scena culturale svizzera, per il giornalismo sociale e, soprattutto, per il nostro pubblico\". Nonostante la futura copertura di argomenti di interesse pubblico in altri format della SRF, con la cancellazione di \"G&amp;G\" le celebrit\u00e0 svizzere perderanno un'importante piattaforma.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il programma di riviste sociali \"G&amp;G - Gesichter und Geschichten\" sar\u00e0 interrotto nell'estate del 2025. La SRF sta adottando questa misura in risposta ai vincoli finanziari e ai cambiamenti nel comportamento dei telespettatori e sta riallineando il suo programma di prima serata.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Einstellung G&G SRF","_yoast_wpseo_metadesc":"SRF stellt \u00abG&G\u00bb im Sommer 2025 ein. Die Massnahme spart 2 Mio. CHF und ist Teil der Neuausrichtung \u00abSRF 4.0\u00bb wegen sinkender Einnahmen.","articlekey":"","footnotes":""},"categories":[29],"tags":[5069,5070,4343],"class_list":["post-35807","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-gg","tag-gesichter-und-geschichten","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SRF stellt \u2039G&amp;G\u203a ein und fokussiert st\u00e4rker auf die Primetime - Organisator<\/title>\n<meta name=\"description\" content=\"SRF stellt \u00abG&amp;G\u00bb im Sommer 2025 ein. Die Massnahme spart 2 Mio. 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