{"id":3585,"date":"2018-05-15T14:57:03","date_gmt":"2018-05-15T12:57:03","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3585"},"modified":"2018-05-15T14:57:03","modified_gmt":"2018-05-15T12:57:03","slug":"digitalmarketing-expertin-jennie-hagen-sieht-nachholbedarf-in-der-branche","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2018-05-15\/digitalmarketing-expertin-jennie-hagen-sieht-nachholbedarf-in-der-branche\/","title":{"rendered":"L'esperta di marketing digitale Jennie Hagen vede la necessit\u00e0 per l'industria di mettersi al passo"},"content":{"rendered":"<figure id=\"attachment_3586\" aria-describedby=\"caption-attachment-3586\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3586\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator.jpg\" alt=\"\" width=\"640\" height=\"425\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-264x175.jpg 264w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-527x350.jpg 527w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3586\" class=\"wp-caption-text\">L'esperta di marketing digitale Jennie Hagen durante la sua presentazione al SOM. (Immagine: zVg)<\/figcaption><\/figure>\n<p>\"Gli utenti di Internet oggi sono abituati alla customer experience dei grandi marchi. Pertanto, la loro aspettativa dell'esperienza del cliente in rete \u00e8 ora molto diversa da quella che era qualche anno fa\", ha detto Jennie Hagen nella sua presentazione alla SOM il 18 e 19 aprile a Zurigo. Attraverso lo sviluppo costante e l'uso dei dati raccolti dai clienti, i giganti di internet possono prevedere le esigenze dei clienti in modo sempre pi\u00f9 accurato. Tenere il passo qui \u00e8 un compito centrale per i marketer digitali. Secondo Jennie Hagen, l'aiuto \u00e8 offerto soprattutto dall'utilizzo effettivo di varie fonti di dati, che sono spesso raccolti nella realt\u00e0 ma raramente utilizzati per controllare e perfezionare le campagne. Ma \u00e8 solo attraverso l'uso di dati corretti che l'apprendimento automatico e l'automazione diventano veramente rilevanti e creano pi\u00f9 efficienza e rilevanza con gli utenti, per esempio attraverso indirizzi personalizzati.<\/p>\n<h2>Nonostante l'apprendimento automatico: la conoscenza degli esperti \u00e8 ancora necessaria<\/h2>\n<p>Ma anche se il grado di automazione aumenta con l'uso dei dati e del machine learning, questo non significa che la competenza degli esperti non sia pi\u00f9 necessaria, sottolinea Jennie Hagen. Questa consapevolezza \u00e8 diffusa anche nell'industria: Infatti, \"solo il nove per cento dei direttori di campagna erano preoccupati per il loro futuro professionale\". Soprattutto nell'analisi dei dati e nella conseguente consulenza, gli specialisti sono ancora indispensabili. Dovrebbero ampliare le loro conoscenze specialistiche in futuro, per esempio, per essere preparati a una pi\u00f9 stretta collaborazione con gli scienziati dei dati, raccomanda Hagen.<\/p>\n<h2>Da metapopolo a artefatto<\/h2>\n<p>SOM \u00e8 la fiera per l'eBusiness, il marketing online e il direct marketing, che quest'anno ha avuto luogo per la decima volta. Jennie Hagen \u00e8 Head of Paid Media presso l'agenzia internazionale di performance digitale Artefact. Fino all'inizio dell'anno, l'agenzia operava con il nome di metapeople e faceva parte del gruppo Netbooster, che si \u00e8 fuso con l'agenzia digitale francese Artefact nel 2017.<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.artefact.com\">www.artefact.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eInternetnutzer sind heute an das Kundenerlebnis grosser Marken gew\u00f6hnt. Deshalb ist ihre Erwartung an die Customer Experience im Netz mittlerweile eine ganz andere als noch vor einigen Jahren\u201c, so Jennie Hagen in ihrem Vortrag auf der SOM vom 18. und 19. April in Z\u00fcrich. Durch die st\u00e4ndige Weiterentwicklung und Nutzung der gesammelten Kundendaten k\u00f6nnen die [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jennie Hagen","_yoast_wpseo_metadesc":"Mit ihrem Vortrag \u201eProgrammatic Buying \u2013 Vom Buzzword zur Realit\u00e4t, in die Zukunft\u201c auf der Digitalmarketing-Messe SOM ist Jennie Hagen, Head of Paid Media bei Artefact, auf grosses Interesse des anwesenden Fachpublikums gestossen.","articlekey":"","footnotes":""},"categories":[29],"tags":[156,193,339,381],"class_list":["post-3585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digitalisierung","tag-fachkongressfachmesse","tag-marketing","tag-personalia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalmarketing-Expertin Jennie Hagen sieht Nachholbedarf in der Branche - 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