{"id":35967,"date":"2025-02-13T14:36:56","date_gmt":"2025-02-13T13:36:56","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230343"},"modified":"2025-02-14T10:40:26","modified_gmt":"2025-02-14T09:40:26","slug":"medienreputationsstudie-2025-die-mobiliar-und-kpt-an-der-spitze","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-13\/medienreputationsstudie-2025-die-mobiliar-und-kpt-an-der-spitze\/","title":{"rendered":"Studio sulla reputazione dei media 2025: Mobiliar e KPT al top"},"content":{"rendered":"

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La Mobiliare gode della migliore reputazione mediatica tra le principali compagnie assicurative svizzere. Swiss Re, Zurich, AXA e Swiss Life seguono ai primi posti. La KPT ha ottenuto il punteggio pi\u00f9 alto tra le assicurazioni malattia, davanti a CSS, Visana, Sanitas e Atupri. Lo studio si basa sulla valutazione di oltre 40.000 dichiarazioni rilevanti sui media online e cartacei in tedesco, francese e italiano.<\/p>\r\n

L'analisi mostra che le cinque compagnie assicurative in cima alla classifica hanno profili di reputazione complessivamente equilibrati. La Mobiliare ha ottenuto il miglior punteggio in \"ESG & Sostenibilit\u00e0\", Swiss Re in \"Management & Leadership\", Zurich, Swiss Re e Swiss Life in \"Performance economica\". Sebbene Suva e Baloise abbiano ottenuto i migliori punteggi in \"Prodotti e servizi\" e \"Innovazione\", non sono riuscite a entrare nella top 5.<\/p>\r\n

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Nel caso delle compagnie di assicurazione sanitaria, il quadro mediatico complessivo \u00e8 pi\u00f9 negativo, caratterizzato da questioni quali l'aumento dei premi o singoli casi di mancata copertura delle prestazioni. KPT guida la classifica, mentre CSS ottiene un punteggio elevato in \"Innovazione\" e \"ESG & Sostenibilit\u00e0\", ma \u00e8 in ritardo in \"Prodotti e servizi\" e \"Performance economica\". Visana ha un profilo equilibrato, Sanitas mostra debolezze in \"Ambiente di lavoro\" e Atupri \u00e8 in ritardo in \"Performance economica\".<\/p>\r\n

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Lo studio utilizza analisi supportate dall'intelligenza artificiale per valutare gli argomenti, la tonalit\u00e0 e la visibilit\u00e0 delle aziende. Secondo l'amministratore delegato di Swissreputation.group Lukas Zihlmann, una forte reputazione mediatica non \u00e8 un successo sicuro: \"Bisogna guadagnarsela di nuovo ogni anno\".<\/p>","protected":false},"excerpt":{"rendered":"

La Mobiliare \u00e8 in testa alla classifica della reputazione mediatica delle compagnie assicurative, seguita da Swiss Re e Zurich. KPT ha ottenuto il punteggio di reputazione pi\u00f9 alto tra le compagnie di assicurazione sanitaria. Lo studio condotto da Swissreputation.group in collaborazione con Pressrelations Svizzera ha analizzato i resoconti dei media per l'intero anno 2024.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Medienreputationsstudie","_yoast_wpseo_metadesc":"Die Medienreputationsstudie 2025 sieht diie Mobiliar bei den Versicherungen an der Spitze. Bei den Krankenkassen ist es die KPT.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,3859,511],"class_list":["post-35967","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-swissreputation-group","tag-versicherungen"],"acf":[],"yoast_head":"\nMedienreputationsstudie 2025: Die Mobiliar und KPT an der Spitze - Organisator<\/title>\n<meta name=\"description\" content=\"Die Medienreputationsstudie 2025 sieht diie Mobiliar bei den Versicherungen an der Spitze. 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