{"id":36051,"date":"2025-02-18T13:20:18","date_gmt":"2025-02-18T12:20:18","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230591"},"modified":"2025-02-18T13:26:01","modified_gmt":"2025-02-18T12:26:01","slug":"publicis-lanciert-luxe-hubs-in-genf-und-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-18\/publicis-lanciert-luxe-hubs-in-genf-und-zuerich\/","title":{"rendered":"Publicis lancia gli hub \"Luxe\" a Ginevra e Zurigo"},"content":{"rendered":"
\"\"<\/a>\r\n
Il team di Publicis Luxe Svizzera (da sinistra a destra): T\u00fcri Cengiz (Groupe Client Lead Switzerland), Priscilla Rossi (Strategy Lead Switzerland), Deborah Marino (Global Chief Strategy Officer) e Alexis de Montaigu (Global Client Lead, Chief Growth Officer). (Immagini: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Publicis Luxe offre strategie complete, sviluppo di campagne, attivit\u00e0 digitali, CRM, social media, produzione e innovazione per i marchi di tutti i segmenti del lusso. Questi includono moda, bellezza, profumi, gioielli, orologi, lifestyle, cultura e ospitalit\u00e0 di alto livello. Con le nuove sedi di Zurigo e Ginevra, l'agenzia intende avvicinarsi ai marchi globali del lusso con sede in Svizzera. L'agenzia combina i valori tradizionali dell'industria del lusso con soluzioni digitali moderne e supporta i marchi nel consolidare la loro posizione sui mercati globali, rivolgendosi ai loro gruppi target in modo emotivo e con contenuti unici, creando esperienze digitali innovative.<\/p>\r\n

\"Publicis Luxe crea mondi di marca forti e creativi che riflettono sia il carattere che i valori dei marchi di lusso\", spiega Charles Georges-Picot, CEO Global Luxury Practice Publicis Groupe, Global Client Lead. C'\u00e8 gi\u00e0 \"curiosit\u00e0 e disponibilit\u00e0\" da parte dei marchi svizzeri di lusso e premium a lavorare con Publicis Luxe, afferma Georges-Picot.<\/p>\r\n

\"\"<\/a> \"\"<\/a><\/p>\r\n

Cambiare la narrazione del lusso<\/strong><\/h3>\r\n

L'espansione di Publicis Luxe avviene in un settore del lusso in continua evoluzione. Questo cambiamento \u00e8 caratterizzato da una serie di forze dinamiche: Se da un lato l'arrivo della generazione Z porta con s\u00e9 nuovi valori come la sostenibilit\u00e0, l'innovazione digitale e l'autenticit\u00e0 culturale, dall'altro si stanno affermando altre tendenze. Il boom del mercato dell'usato e la crescente domanda di esperienze immersive stanno ridisegnando il panorama del lusso.<\/p>\r\n

Publicis Luxe supporta i marchi nell'affrontare questo cambiamento. Sempre con l'obiettivo di garantire che i marchi del lusso possano fidelizzare i loro clienti pi\u00f9 fedeli e allo stesso tempo attrarre nuovi gruppi target attraverso esperienze speciali.<\/p>\r\n

\"La Svizzera ha contribuito a scrivere la storia dell'industria dei beni di lusso. Allo stesso tempo, le strategie premium stanno diventando sempre pi\u00f9 importanti in molti settori\", afferma Alexander Haldemann, CEO di Publicis Groupe Switzerland. \"Finora, tuttavia, mancava un'agenzia con competenze specifiche nel settore del lusso e un accesso diretto ai mercati chiave dell'Asia e del Nord America. Stiamo colmando questa lacuna con il lancio di Publicis Luxe nei nostri hub di Ginevra e Zurigo\".<\/p>\r\n

Il team svizzero di Publicis Luxe comprende il Groupe Client Lead Switzerland T\u00fcri Cengiz , Priscilla Rossi, Strategy Lead Switzerland, Deborah Marino, Global Chief Strategy Officer, e Alexis de Montaigu, Global Client Lead e Chief Growth Officer.<\/p>","protected":false},"excerpt":{"rendered":"

Publicis Groupe Svizzera amplia la sua offerta nel segmento del lusso e lancia Publicis Luxe a Ginevra e Zurigo. I nuovi hub si aggiungono alle sedi gi\u00e0 esistenti di Parigi, Shanghai e New York e si rivolgono ai marchi premium e di lusso.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Publicis Luxe Schweiz","_yoast_wpseo_metadesc":"Publicis Luxe expandiert in Z\u00fcrich & Genf und unterst\u00fctzt Luxusmarken mit kreativen Strategien und digitalen L\u00f6sungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4353,5092],"class_list":["post-36051","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-publicis-groupe","tag-publicis-luxe"],"acf":[],"yoast_head":"\nPublicis lanciert \u00abLuxe\u00bb-Hubs in Genf und Z\u00fcrich - Organisator<\/title>\n<meta name=\"description\" content=\"Publicis Luxe expandiert in Z\u00fcrich & Genf und unterst\u00fctzt Luxusmarken mit kreativen Strategien und digitalen L\u00f6sungen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-18\/publicis-lanciert-luxe-hubs-in-genf-und-zuerich\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis lanciert \u00abLuxe\u00bb-Hubs in Genf und Z\u00fcrich - 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