{"id":36057,"date":"2025-02-18T15:00:10","date_gmt":"2025-02-18T14:00:10","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230613"},"modified":"2025-02-18T15:00:31","modified_gmt":"2025-02-18T14:00:31","slug":"swiss-brand-observer-top-brand-award-2024-migros-dreifach-ausgezeichnet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-18\/swiss-brand-observer-top-brand-award-2024-migros-dreifach-ausgezeichnet\/","title":{"rendered":"Swiss Brand Observer \"Top Brand Award 2024\": Migros premiato tre volte"},"content":{"rendered":"
\"\"<\/a>\r\n
(Grafici: YouGov)<\/figcaption>\r\n<\/figure>\r\n

Lo Swiss Brand Observer ha analizzato oltre 200 marchi di vari settori nel 2024 e li ha valutati sulla base di sondaggi condotti tra la popolazione svizzera. I migliori risultati in otto categorie sono stati premiati da YouGov Svizzera con il Top Brand Award 2024.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Migros ha ottenuto il primo posto nelle categorie \"Considerazione\" (77%), \"Rapporto qualit\u00e0-prezzo\" (39%) e \"Responsabilit\u00e0 sociale d'impresa\" (77%). Le FFS hanno primeggiato nelle categorie \"Sostenibilit\u00e0 ecologica\" (36%) e \"Fiducia nel marchio\" (54%), mentre Twint \u00e8 stata premiata per \"Innovativit\u00e0\" (46%) e \"Buzz positivo\" (10%). Lindt si \u00e8 classificata al primo posto nella categoria \"Percezione della qualit\u00e0\" con il 55%.<\/p>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

Le otto categorie analizzate coprono i fattori chiave per il successo di un marchio, dalla qualit\u00e0 e dal rapporto qualit\u00e0-prezzo alla responsabilit\u00e0 sociale. Dal 2021 lo Swiss Brand Observer misura settimanalmente 28 KPI di marchi svizzeri rilevanti di otto settori, tra cui servizi finanziari, assicurazioni, telecomunicazioni, vendita al dettaglio e beni di largo consumo.<\/p>\r\n

\r\n

La base dei dati per il Top Brand Award 2024 si basa su sondaggi online continui e rappresentativi di YouGov Svizzera con circa 13.000 interviste per settore e marchio. I risultati dettagliati sono disponibile dopo la registrazione<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Lo Swiss Brand Observer di YouGov Svizzera ha premiato i marchi che hanno ottenuto le migliori performance nell'ultimo anno. I vincitori sono stati decretati in otto categorie e Migros si \u00e8 assicurata tre primi posti.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Brand Observer 2024","_yoast_wpseo_metadesc":"YouGov zeichnet die besten Marken des Jahres aus. 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