{"id":36138,"date":"2025-02-20T13:30:27","date_gmt":"2025-02-20T12:30:27","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230741"},"modified":"2025-02-20T13:30:57","modified_gmt":"2025-02-20T12:30:57","slug":"sir-mary-lanciert-eigenstaendige-mediaagentur","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-20\/sir-mary-lanciert-eigenstaendige-mediaagentur\/","title":{"rendered":"Sir Mary lancia un'agenzia di comunicazione indipendente"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Sir Mary Media \u00e8 stata lanciata all'inizio di gennaio con un team di 20 persone e una nuova struttura manageriale. Con questa espansione, l'agenzia sta guidando la sua crescita e mira a rafforzare la sua posizione nell'area della strategia, della pianificazione e dell'implementazione dei media.<\/p>\r\n

L'offerta di Sir Mary Media comprende soluzioni media specializzate a 360 gradi da un'unica fonte - per TV, digital, (D)OOH, social e audio. La nuova unit\u00e0 sar\u00e0 guidata da un trio di manager esperti provenienti dai ranghi dell'agenzia, che hanno gi\u00e0 lavorato con successo nell'agenzia per diversi anni e hanno una profonda esperienza nelle strategie media e nella gestione delle campagne: Vanessa Habisreutinger (Media Operations & Data), Katharina G\u00fcnther (Planning & Consulting) e Fabian Habisreutinger (Strategy & Client) gestiranno congiuntamente la nuova agenzia. Tutti e tre sono leader di lunga data di Sir Mary e hanno contribuito a plasmare l'agenzia dalle fondamenta.<\/p>\r\n

\"Siamo la nuova generazione di agenzie media. Poich\u00e9 comprendiamo meglio la creazione, portiamo i marchi dove funzionano, non dove guadagniamo di pi\u00f9\", spiega Vanessa Habisreutinger, co-amministratore delegato di Sir Mary Media. \"Negli ultimi anni siamo riusciti ad aggiudicarci account media di alto livello e ad ampliare continuamente la nostra offerta. Vogliamo soddisfare la crescente domanda della nostra esperienza nel settore dei media con un'offerta indipendente: il lancio di Sir Mary Media \u00e8 il prossimo passo logico per noi\".<\/p>\r\n

L'approccio integrato \u00e8 gi\u00e0 utilizzato da clienti come Sunrise, Twint, Ovomaltine e Svizzera Turismo. I pitch vinti e i successi delle campagne illustrano i punti di forza di un approccio mediatico olistico: \"Sir Mary Media ci supporta nella creazione di una fedelt\u00e0 sostenibile al marchio e di un coinvolgimento efficace attraverso strategie mediatiche mirate. Le campagne realizzate congiuntamente hanno ottenuto un successo misurabile grazie a soluzioni mediatiche intelligenti e a una forte strategia di diffusione\", afferma Eva-Maria M\u00f6rtenhuber, responsabile marketing di Twint.<\/p>\r\n

Sir Mary intende rimanere fedele al suo approccio di stretta interconnessione tra creazione e media per realizzare campagne che si distinguano e abbiano un impatto misurabile. Il nuovo assetto dovrebbe consentire all'agenzia di operare con maggiore flessibilit\u00e0 sul mercato e di aggiudicarsi nuovi budget per i servizi media.<\/p>\r\n

\r\n

Leggi qui il intervista esclusiva e approfondita<\/strong> con Vanessa Habisreutinger, Katharina G\u00fcnther e Fabian Habisreutinger sull'idea e la strategia alla base di Sir Mary Media.<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sir Mary inizia una nuova era: con effetto immediato, l'agenzia di Zurigo offre i suoi servizi media sul mercato come agenzia indipendente. La nuova agenzia media \u00e8 guidata da Vanessa Habisreutinger, Katharina G\u00fcnther e Fabian Habisreutinger. I nuovi clienti in portafoglio sono Twint e Ovomaltine.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Sir Mary Media","_yoast_wpseo_metadesc":"Sir Mary startet mit Sir Mary Media eine eigenst\u00e4ndige Mediaagentur und erweitert ihr Angebot in Mediastrategie, -planung und -umsetzung.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2871,5100],"class_list":["post-36138","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-sir-mary","tag-sir-mary-media"],"acf":[],"yoast_head":"\nSir Mary lanciert eigenst\u00e4ndige Mediaagentur - Organisator<\/title>\n<meta name=\"description\" content=\"Sir Mary startet mit Sir Mary Media eine eigenst\u00e4ndige Mediaagentur und erweitert ihr Angebot in Mediastrategie, -planung und -umsetzung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-20\/sir-mary-lanciert-eigenstaendige-mediaagentur\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sir Mary lanciert eigenst\u00e4ndige Mediaagentur - 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