{"id":3622,"date":"2018-05-18T09:15:38","date_gmt":"2018-05-18T07:15:38","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3622"},"modified":"2018-05-18T09:15:38","modified_gmt":"2018-05-18T07:15:38","slug":"digital-leadership-warum-ihr-management-in-der-digitalisierung-versagen-darf","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2018-05-18\/digital-leadership-warum-ihr-management-in-der-digitalisierung-versagen-darf\/","title":{"rendered":"Leadership digitale: perch\u00e9 la tua gestione pu\u00f2 fallire nella digitalizzazione"},"content":{"rendered":"<figure id=\"attachment_3624\" aria-describedby=\"caption-attachment-3624\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3624\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digital-Leadership-Warum-Ihr-Management-in-der-Digitalisierung-versagen-darf_Organisator.jpg\" alt=\"\" width=\"640\" height=\"442\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digital-Leadership-Warum-Ihr-Management-in-der-Digitalisierung-versagen-darf_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digital-Leadership-Warum-Ihr-Management-in-der-Digitalisierung-versagen-darf_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digital-Leadership-Warum-Ihr-Management-in-der-Digitalisierung-versagen-darf_Organisator-253x175.jpg 253w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digital-Leadership-Warum-Ihr-Management-in-der-Digitalisierung-versagen-darf_Organisator-507x350.jpg 507w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digital-Leadership-Warum-Ihr-Management-in-der-Digitalisierung-versagen-darf_Organisator-300x207.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3624\" class=\"wp-caption-text\">Nel percorso verso la leadership digitale, i leader digitalizzati sono un falso obiettivo, afferma la consulente di gestione Antje Bach. (Immagine: Andr\u00e9 Bakker)<\/figcaption><\/figure>\n<p>Di fronte alla digitalizzazione, sempre pi\u00f9 PMI investono molti soldi: eventi di lancio con grandi discorsi e presentazioni ma senza contenuti reali, giornate dell'innovazione con tutti i crismi, visite alla Silicon Valley... La gamma di idee su come le PMI vogliono affrontare con successo la digitalizzazione \u00e8 ampia. Alla fine, per\u00f2, succede quasi sempre la stessa cosa: nessuno prende realmente decisioni per tutti gli eventi e si parla piacevolmente senza un obiettivo. La responsabilit\u00e0 della digitalizzazione dell'azienda continua a spostarsi da un reparto all'altro, da un manager all'altro, come un pacco mal indirizzato senza ricevuta di ritorno. Oppure tutti ne sono responsabili e quindi, di conseguenza, nessuno.<\/p>\n<p>Perch\u00e9 le PMI spesso concentrano i loro sforzi di digitalizzazione ben intenzionati sui loro manager, il cui lavoro, tuttavia, \u00e8 tradizionalmente progettato per l'efficacia. E alla fine l'azienda si sorprende quando il piano digitale va male.<\/p>\n<p>Con questo non voglio dire che come PMI dobbiate buttare completamente a mare l'idea della digitalizzazione: non dovete assolutamente arrivare a tanto. La domanda \u00e8: da dove bisogna iniziare?<\/p>\n<h2><strong>Con un nuovo inizio<\/strong><\/h2>\n<p>A mio avviso, la grande opportunit\u00e0 della digitalizzazione non \u00e8 quella di rendere pi\u00f9 efficace la gestione. La digitalizzazione pu\u00f2 invece rendere l'azienda pi\u00f9 efficiente. Da questo punto di vista, si capisce anche che il management \u00e8 il posto sbagliato da cui partire. Perch\u00e9 il lavoro efficiente \u00e8 di competenza del management.<\/p>\n<p>I vostri manager sono quelli che installano i processi, sviluppano le figure chiave, controllano e monitorano le procedure. La gestione \u00e8 <em>il<\/em> Definizione di pianificazione, organizzazione e controllo di un sistema. Sempre con il nobile obiettivo dell'efficienza. E s\u00ec, si pu\u00f2 benissimo digitalizzare quest'opera.<\/p>\n<p>Perch\u00e9 i manager lavorano <em>a<\/em> sistema e mantenerlo. In un futuro digitale, un programma o un software possono certamente svolgere questo lavoro pi\u00f9 rapidamente, senza lunghe riunioni e con una reale trasparenza su cifre, obiettivi e cos\u00ec via, semplicemente premendo un pulsante. Ecco perch\u00e9 penso: s\u00ec, si possono digitalizzare i manager, ma non i dirigenti.<\/p>\n<h2><strong>L'essere umano nella leadership<\/strong><\/h2>\n<p>Naturalmente, anche i numeri e i processi sono alla base del lavoro dei leader, ma non riflettono lo scopo di una buona leadership. I leader lavorano <em>a<\/em> sistema. Ecco perch\u00e9 la leadership nell'era digitale significa pi\u00f9 che mai: interessarsi seriamente alle persone e lavorare con loro in modo orientato agli obiettivi.<\/p>\n<p>Alle soglie della trasformazione digitale, i leader hanno il compito di creare lo spazio per il nuovo sviluppo. Solo le persone possono affrontare questa sfida. Nessun computer o robot \u00e8 in grado di valutare in modo affidabile quali sono i punti di forza dei vostri dipendenti, dove possono contribuire in modo ottimale o dove \u00e8 necessario un ulteriore sviluppo. Nessun software pu\u00f2 convincere il vostro team a implementare cambiamenti o ad ampliare le proprie competenze.<\/p>\n<p>Per le PMI, quindi, non voglio una leadership digitale e certamente non i CDO e simili. Voglio invece manager altamente umani che guidino i loro collaboratori attraverso il cambiamento in modo orientato agli obiettivi. E poi possiamo fare a meno dei manager e \"digitalizzarli\", per quanto mi riguarda.<\/p>\n<p><em><strong>A proposito dell'autore:<\/strong> <\/em><em>Antje Bach \u00e8 titolare della societ\u00e0 di consulenza gestionale Lead to Performance AG.<br \/>\n<\/em><em>\"Benvenuto, caro problema!\" - Antje Bach attraversa la vita con questa convinzione. L'autrice e coach ama mettere il dito nella piaga: duro, ma ugualmente onesto ed empatico. Perch\u00e9 ne \u00e8 convinta: ogni sviluppo privato o professionale inizia con un ostacolo. Quindi \u00e8 ancora pi\u00f9 bello che le persone non debbano cambiare. Possono completarsi a vicenda.<\/em><\/p>\n<p><em><a href=\"http:\/\/www.antjebach.de\/\">www.antjebach.de<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Angesichts der Digitalisierung setzen immer mehr KMU viel Geld in den Sand: Kick-off-Veranstaltungen mit tollen Reden und Pr\u00e4sentationen, aber ohne wirklichen Inhalt, Innovationstage mit allem Brimborium, Besuche im Silicon Valley \u2026 Die Palette an Ideen, wie KMU die Digitalisierung erfolgreich angehen wollen, ist breit. Letztlich passiert aber so gut wie immer dasselbe: Vor lauter Veranstaltungen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digital Leadership","_yoast_wpseo_metadesc":"Kleine und mittelst\u00e4ndische Unternehmen sehen sich zunehmend in Bedr\u00e4ngnis, ihre F\u00fchrung digital kompatibel zu gestalten und \u00fcberhaupt Digital Leadership zu erreichen. Digitalisierte F\u00fchrungskr\u00e4fte sind jedoch das falsche Ziel.","articlekey":"","footnotes":""},"categories":[28],"tags":[156,306,335],"class_list":["post-3622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-digitalisierung","tag-kolumne","tag-management-und-unternehmensfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Leadership: Warum Ihr Management in der Digitalisierung versagen darf - Organisator<\/title>\n<meta name=\"description\" content=\"Kleine und mittelst\u00e4ndische Unternehmen sehen sich zunehmend in Bedr\u00e4ngnis, ihre F\u00fchrung digital kompatibel zu gestalten und \u00fcberhaupt Digital Leadership zu erreichen. 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