{"id":36380,"date":"2025-02-25T14:36:04","date_gmt":"2025-02-25T13:36:04","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231033"},"modified":"2025-02-25T14:37:05","modified_gmt":"2025-02-25T13:37:05","slug":"digital-ad-trust-ad-fraud-und-brand-safety-stabil-sichtbarkeit-ruecklaeufig","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-25\/digital-ad-trust-ad-fraud-und-brand-safety-stabil-sichtbarkeit-ruecklaeufig\/","title":{"rendered":"Digital Ad Trust: Ad fraud e brand safety stabili, visibilit\u00e0 in calo"},"content":{"rendered":"

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

Il tasso di viewability per la pubblicit\u00e0 display \u00e8 stato del 71,6%, 0,4 punti percentuali in meno rispetto al trimestre precedente. I formati desktop si sono mantenuti a un livello elevato dell'80,0%, con singoli formati come il 994\u00d7250 in leggero aumento. I formati pubblicitari per dispositivi mobili hanno raggiunto una visibilit\u00e0 del 68,0%, anche se il formato 300\u00d7250, molto utilizzato, ha registrato un calo di 2,9 punti percentuali.<\/p>\r\n

\"\"<\/a>\r\n
(Grafica: Digital Ad Trust Svizzera)<\/figcaption>\r\n<\/figure>\r\n

Il tasso di frode pubblicitaria si \u00e8 mantenuto a un livello costantemente basso, pari allo 0,48%. Su desktop \u00e8 stato dello 0,96%, mentre i formati mobili non hanno subito variazioni, attestandosi allo 0,34%. Il formato 300\u00d7250 ha registrato un leggero aumento, ma \u00e8 rimasto nella fascia non critica dello 0,45%.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Il tasso di sicurezza dei marchi si \u00e8 mantenuto allo 0,02% e quindi al minimo storico precedente. Il rischio per i marchi \u00e8 quindi rimasto estremamente basso, anche nel trimestre natalizio, caratterizzato da un alto livello di prenotazioni.<\/p>\r\n

\"\"<\/a><\/p>\r\n

\"I valori stabili di ad fraud e brand safety dimostrano che la trasparenza e la qualit\u00e0 della pubblicit\u00e0 digitale rimangono ad un livello elevato\", afferma Roland Ehrler, presidente di Digital Ad Trust Svizzera. \"Nonostante il leggero calo della visibilit\u00e0, la fiducia nei formati pubblicitari digitali rimane alta\". Un segnale positivo per inserzionisti ed editori, conclude Ehrler.<\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

L'iniziativa \"Digital Ad Trust Switzerland\" ha pubblicato il suo ultimo rapporto. Mentre il tasso di frode pubblicitaria rimane a un livello molto basso e la sicurezza dei marchi rimane stabile, la visibilit\u00e0 della pubblicit\u00e0 digitale ha registrato un leggero calo nel quarto trimestre del 2024.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digital Ad Trust","_yoast_wpseo_metadesc":"Der Bericht von Digital Ad Trust Switzerland zeigt stabile Ad-Fraud- und Brand-Safety-Werte, jedoch eine leicht sinkende Werbesichtbarkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[5125,4343],"class_list":["post-36380","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-digital-ad-trust-switzerland","tag-markom"],"acf":[],"yoast_head":"\nDigital Ad Trust: Ad Fraud und Brand Safety stabil, Sichtbarkeit r\u00fcckl\u00e4ufig - Organisator<\/title>\n<meta name=\"description\" content=\"Der Bericht von Digital Ad Trust Switzerland zeigt stabile Ad-Fraud- und Brand-Safety-Werte, jedoch eine leicht sinkende Werbesichtbarkeit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-02-25\/digital-ad-trust-ad-fraud-und-brand-safety-stabil-sichtbarkeit-ruecklaeufig\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Ad Trust: Ad Fraud und Brand Safety stabil, Sichtbarkeit r\u00fcckl\u00e4ufig - 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