{"id":36586,"date":"2025-03-04T09:12:25","date_gmt":"2025-03-04T08:12:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231262"},"modified":"2025-03-04T07:46:47","modified_gmt":"2025-03-04T06:46:47","slug":"yes-media-award-fuer-food-waste-pasta","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-04\/yes-media-award-fuer-food-waste-pasta\/","title":{"rendered":"Premio YES Media per la pasta contro lo spreco alimentare"},"content":{"rendered":"
\"\"<\/a>\r\n
Elin Monev, Olivia Curty, Mirja Kucera, Stella Monev e Nicolas Kaufmann (da sinistra a destra) vincono lo Yes Media Award con \"Planet Pasta\". (Immagine: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Da undici anni a questa parte, lo YES Media Award offre a mini-imprese selezionate l'opportunit\u00e0 di presentare le loro idee imprenditoriali a una giuria di esperti del settore dei media. Quest'anno, le dieci start-up pi\u00f9 promettenti dello YES Company Programme hanno avuto l'opportunit\u00e0 di presentarsi nel cinema Toni dell'Universit\u00e0 delle Arti di Zurigo ZHdK. I partecipanti hanno dovuto non solo dimostrare la loro creativit\u00e0, ma anche sviluppare e commercializzare autonomamente i loro prodotti o servizi e presentarli a un pubblico.<\/p>\r\n

Stefan Bircher, produttore e socio fondatore di Shining Film, \u00e8 rimasto impressionato: \"Ho trovato impressionante il modo in cui i giovani si sono presentati. Io non sarei riuscito a essere cos\u00ec convincente quando avevo 18 o 19 anni\". Dopo tre ore di giudizio, \u00e8 stato scelto Planet Pasta, il cui concetto mira a ridurre gli sprechi alimentari. Il team di Biel \u00e8 rimasto sorpreso dal premio: \"Siamo molto felici della vittoria e dell'esperienza che abbiamo potuto acquisire oggi\".<\/p>\r\n

Ora inizia la fase successiva per i giovani imprenditori: insieme a Stefan Bircher e Ma\u00ebl B\u00fcrki, studente del programma Cast \/ Audiovisual Media della ZHdK, si sta realizzando lo spot cinematografico. Sar\u00e0 presentato in anteprima il 24 maggio 2025 in occasione della finale nazionale del Company Programme presso la stazione centrale di Zurigo. Sar\u00e0 poi trasmesso nelle sale cinematografiche svizzere da Weischer.Cinema. \"Le impressionanti performance delle squadre non ci hanno reso la decisione facile. Per questo siamo ancora pi\u00f9 entusiasti dello spot finale\", afferma Eveline Kneub\u00fchl, Direttore delle operazioni di Weischer.Cinema Svizzera.<\/p>\r\n

Lo YES Media Award premia la mini-azienda che mostra il maggior potenziale di successo nel marketing cinematografico. Oltre alla produzione professionale dello spot, i vincitori ricevono un posizionamento a livello nazionale nei cinema: una piattaforma preziosa per i giovani imprenditori che vogliono presentare le loro idee a un vasto pubblico.<\/p>","protected":false},"excerpt":{"rendered":"

\"Planet Pasta\" della scuola secondaria di Biel-Seeland ha vinto il premio YES Media Award di quest'anno. Con la loro idea di produrre pasta con le verdure in eccesso, hanno impressionato la giuria composta da rappresentanti di Shining Film, Weischer.Cinema e Young Enterprise Switzerland (YES).<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"YES Media Award","_yoast_wpseo_metadesc":"Planet Pasta gewinnt den YES Media Award 2025 mit ihrer nachhaltigen Pasta-Idee und erh\u00e4lt eine Kino-Kampagne zur Vermarktung.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,5152],"class_list":["post-36586","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-yes-media-award"],"acf":[],"yoast_head":"\nYES Media Award f\u00fcr Food-Waste-Pasta - Organisator<\/title>\n<meta name=\"description\" content=\"Planet Pasta gewinnt den YES Media Award 2025 mit ihrer nachhaltigen Pasta-Idee und erh\u00e4lt eine Kino-Kampagne zur Vermarktung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-04\/yes-media-award-fuer-food-waste-pasta\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YES Media Award f\u00fcr Food-Waste-Pasta - 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