{"id":3666,"date":"2018-05-25T09:13:22","date_gmt":"2018-05-25T07:13:22","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3666"},"modified":"2018-05-25T09:13:22","modified_gmt":"2018-05-25T07:13:22","slug":"lasst-uns-lernen-besser-zu-verkaufen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/","title":{"rendered":"Impariamo a vendere meglio!"},"content":{"rendered":"
\"\"
Chi deve vendere impara a convincere. (Immagine: Fotolia.com)<\/figcaption><\/figure>\n

Nella mente di molte persone persiste un vecchio mito, cio\u00e8 che vendere \u00e8 qualcosa per cui (a) non abbiamo talento, (b) \u00e8 un po' disdicevole o (c) di cui non abbiamo bisogno. Alcune persone credono tutte queste cose allo stesso tempo. Ho affrontato il tema del (a) talento nel ultimo impulso per il successo<\/a> confutata (come una delle cinque credenze pi\u00f9 ostruttive per il successo). Il punto (c) di solito mostra arroganza e il punto (b) spesso mostra una mancanza di fiducia in se stessi.<\/p>\n

Qui ti do la ragione decisiva per cui la capacit\u00e0 di vendere \u00e8 cos\u00ec cruciale per il tuo successo: Solo chi deve vendere impara a convincere. Perch\u00e9 si pu\u00f2 vendere qualcosa (eticamente corretto) solo se si offre un valore aggiunto agli altri, oggettivamente e soggettivamente.<\/p>\n

Convincere - la cosa pi\u00f9 difficile nella vita<\/h2>\n

Posso dirvelo per esperienza personale: dopo quasi 20 anni come \"impiegato\" in grandi aziende, come proprietario della mia azienda ho dovuto imparare a convincere i clienti del valore dei miei servizi. E vi dico: questa \u00e8 la cosa pi\u00f9 difficile nella vita professionale! Non perch\u00e9 non ci sia un chiaro beneficio, ma perch\u00e9 i potenziali clienti non lo vedono se non \u00e8 spiegato loro in modo emotivamente convincente.<\/p>\n

Immaginate che TUTTI nella vostra azienda debbano vendere qualcosa da domani. Ognuno dovrebbe avere un negozio online dove offre i suoi servizi. Cos\u00ec facendo, dovrebbero poi spiegare perch\u00e9 qualcun altro dovrebbe \"comprare\" la loro idea, il loro piano o il loro lavoro.<\/p>\n

Tre consigli per imparare a vendere<\/h2>\n

Diventiamo \"realistici\"! Ecco tre idee concrete per far s\u00ec che il tuo team produca benefici reali per gli altri (invece di limitarsi a elaborare compiti):<\/strong><\/p>\n

    \n
  1. Conoscenza<\/strong>. Istruite ogni membro della vostra organizzazione che un servizio ha senso solo se ci sono dei destinatari per esso. Solo loro giudicano il beneficio e il \"prezzo\" del servizio. Molti processi e progetti si fermerebbero immediatamente se questo principio fosse applicato in modo coerente.<\/li>\n
  2. Conducendo<\/strong>. Come leader, hai l'abitudine di chiedere alle tue persone i benefici del loro lavoro per i clienti interni ed esterni. Che prezzo pagherebbero per questo? Questa domanda \u00e8 insolita per molti, ma incoraggia la riflessione sul valore aggiunto del proprio lavoro.<\/li>\n
  3. Imparare<\/strong>. Organizza piattaforme di apprendimento con i migliori libri, corsi audio e video sulla vendita e la persuasione. Questo, tra l'altro, aumenter\u00e0 l'autostima della tua squadra (un problema estremamente importante per la maggior parte delle aziende).<\/li>\n<\/ol>\n

    Queste sono solo tre delle tante idee su come rendere il vostro team e la vostra azienda pi\u00f9 \"venditivi\" in senso positivo, cio\u00e8 concentrarsi sulla persuasivit\u00e0 e sul valore del cliente. E vi svelo un altro segreto: quando si comincia a vedere le vendite sotto questa luce, diventa davvero divertente, soprattutto per coloro che presumibilmente non hanno \"talento\" per la vendita.<\/p>\n

    All'autore:
    \n<\/em>Volkmar V\u00f6lzke \u00e8 un massimizzatore di successi. Autore del libro. Consulente. Allenatore. Altoparlante.     www.volkmarvoelzke.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

    In vielen K\u00f6pfen h\u00e4lt sich ein alter Mythos, n\u00e4mlich dass Verkaufen etwas w\u00e4re, zu dem man (a) kein Talent hat, das (b) etwas anr\u00fcchig ist oder (c) das wir nicht n\u00f6tig haben. Manche glauben auch alles zugleich. Das Thema (a) Talent hatte ich im letzten Erfolgs-Impuls widerlegt (als einen der f\u00fcnf hinderlichsten Glaubenss\u00e4tze f\u00fcr Erfolg). […]<\/p>\n","protected":false},"author":4,"featured_media":3667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"verkaufen","_yoast_wpseo_metadesc":"Ein weiterer Erfolgs-Impuls unseres Gast-Kolumnisten Volkmar V\u00f6lzke, dieses Mal zum Thema \"Verkaufen\" - inklusive drei Tipps f\u00fcr die Praxis.","articlekey":"","footnotes":""},"categories":[28],"tags":[306,320,335,339],"class_list":["post-3666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-kolumne","tag-leadership","tag-management-und-unternehmensfuehrung","tag-marketing"],"acf":[],"yoast_head":"\nLasst uns lernen, besser zu verkaufen! - Organisator<\/title>\n<meta name=\"description\" content=\"Ein weiterer Erfolgs-Impuls unseres Gast-Kolumnisten Volkmar V\u00f6lzke, dieses Mal zum Thema "Verkaufen" - inklusive drei Tipps f\u00fcr die Praxis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lasst uns lernen, besser zu verkaufen!\" \/>\n<meta property=\"og:description\" content=\"Ein weiterer #Erfolgs-Impuls unseres Gast-Kolumnisten Volkmar #V\u00f6lzke, dieses Mal zum Thema "#Verkaufen" - inklusive drei Tipps f\u00fcr die Praxis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-25T07:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"409\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lasst uns #lernen, besser zu #verkaufen!\" \/>\n<meta name=\"twitter:description\" content=\"Ein weiterer #Erfolgs-Impuls unseres Gast-Kolumnisten Volkmar #V\u00f6lzke, dieses Mal zum Thema #"Verkaufen" - inklusive drei Tipps f\u00fcr die Praxis.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Lasst uns lernen, besser zu verkaufen!\",\"datePublished\":\"2018-05-25T07:13:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/\"},\"wordCount\":513,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg\",\"keywords\":[\"Kolumne\",\"Leadership\",\"Management und Unternehmensf\u00fchrung\",\"Marketing\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/\",\"name\":\"Lasst uns lernen, besser zu verkaufen! - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg\",\"datePublished\":\"2018-05-25T07:13:22+00:00\",\"description\":\"Ein weiterer Erfolgs-Impuls unseres Gast-Kolumnisten Volkmar V\u00f6lzke, dieses Mal zum Thema \\\"Verkaufen\\\" - inklusive drei Tipps f\u00fcr die Praxis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg\",\"width\":640,\"height\":409,\"caption\":\"Wer verkaufen muss, lernt zu \u00fcberzeugen. (Bild: Fotolia.com)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2018-05-25\\\/lasst-uns-lernen-besser-zu-verkaufen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lasst uns lernen, besser zu verkaufen!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\",\"name\":\"thomas.berner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"caption\":\"thomas.berner\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/thomas-berner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Impariamo a vendere meglio! - Organizzatore","description":"Un altro impulso al successo dal nostro giornalista ospite Volkmar V\u00f6lzke, questa volta sul tema della \"vendita\" - inclusi tre consigli per la pratica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/gestione-2\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/","og_locale":"it_IT","og_type":"article","og_title":"Lasst uns lernen, besser zu verkaufen!","og_description":"Ein weiterer #Erfolgs-Impuls unseres Gast-Kolumnisten Volkmar #V\u00f6lzke, dieses Mal zum Thema \"#Verkaufen\" - inklusive drei Tipps f\u00fcr die Praxis.","og_url":"https:\/\/www.organisator.ch\/it\/gestione-2\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2018-05-25T07:13:22+00:00","og_image":[{"width":640,"height":409,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg","type":"image\/jpeg"}],"author":"thomas.berner","twitter_card":"summary_large_image","twitter_title":"Lasst uns #lernen, besser zu #verkaufen!","twitter_description":"Ein weiterer #Erfolgs-Impuls unseres Gast-Kolumnisten Volkmar #V\u00f6lzke, dieses Mal zum Thema #\"Verkaufen\" - inklusive drei Tipps f\u00fcr die Praxis.","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/"},"author":{"name":"thomas.berner","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e"},"headline":"Lasst uns lernen, besser zu verkaufen!","datePublished":"2018-05-25T07:13:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/"},"wordCount":513,"commentCount":0,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg","keywords":["Kolumne","Leadership","Management und Unternehmensf\u00fchrung","Marketing"],"articleSection":["MANAGEMENT"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/","url":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/","name":"Impariamo a vendere meglio! - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg","datePublished":"2018-05-25T07:13:22+00:00","description":"Un altro impulso al successo dal nostro giornalista ospite Volkmar V\u00f6lzke, questa volta sul tema della \"vendita\" - inclusi tre consigli per la pratica.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Lasst-uns-lernen-besser-zu-verkaufen_Organisator.jpg","width":640,"height":409,"caption":"Wer verkaufen muss, lernt zu \u00fcberzeugen. (Bild: Fotolia.com)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/management\/2018-05-25\/lasst-uns-lernen-besser-zu-verkaufen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Lasst uns lernen, besser zu verkaufen!"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e","name":"Tommaso.berner","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","caption":"thomas.berner"},"url":"https:\/\/www.organisator.ch\/it\/author\/thomas-berner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/3666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=3666"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/3666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media\/3667"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=3666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=3666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=3666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}