{"id":36703,"date":"2025-03-07T11:14:53","date_gmt":"2025-03-07T10:14:53","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231533"},"modified":"2025-03-07T07:46:17","modified_gmt":"2025-03-07T06:46:17","slug":"gwa-veroeffentlicht-ki-whitepaper-2025","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-07\/gwa-veroeffentlicht-ki-whitepaper-2025\/","title":{"rendered":"GWA pubblica il libro bianco AI 2025"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Il Carta bianca di 100 pagine<\/a> descrive i modelli di business e le catene di valore create dall'IA e affronta la promessa di efficienza spesso discussa. Gli autori chiariscono che l'IA non porter\u00e0 n\u00e9 all'abolizione dei fornitori di servizi n\u00e9 all'uniformit\u00e0 creativa. Vengono inoltre affrontati temi come la \"doppia trasformazione\" - la riorganizzazione parallela digitale e sostenibile delle aziende - e le questioni legali ed etiche.<\/p>\r\n

\"I nostri principali destinatari sono i manager e i decision maker delle agenzie e dei dipartimenti di marketing che si trovano ad affrontare la sfida di integrare strategicamente l'IA nei loro processi\", afferma Nina Haller, membro del comitato esecutivo del GWA e co-autrice del white paper. \"Il nostro obiettivo \u00e8 fornire a tutti gli attori del settore della comunicazione una bussola per navigare in questa fase di trasformazione\".<\/p>\r\n

Discrepanza tra affermazione e realt\u00e0<\/h3>\r\n

L'indagine condotta dai membri del GWA mostra una chiara discrepanza nell'immagine di s\u00e9 delle agenzie: il 79% si considera all'avanguardia nell'affrontare l'IA, ma solo il 17% utilizza effettivamente applicazioni complesse. Haller ritiene che si tratti di un \"pericoloso eccesso di fiducia\" e invita ad avere pi\u00f9 coraggio nel cambiare.<\/p>\r\n

La trasformazione \u00e8 guidata da quattro forze chiave: guadagni di efficienza rivoluzionari, esigenze di mercato radicalmente mutate, riorganizzazione dirompente delle catene del valore e decentralizzazione democratizzante, ha proseguito Haller. Coloro che danno forma attiva alla trasformazione dell'IA e si posizionano come orchestratori di soluzioni di comunicazione complesse possono \"sviluppare una proposta di valore completamente nuova\".<\/p>\r\n

Il Libro Bianco GWA AI 2025 \u00e8 disponibile da gioved\u00ec. gratis per il download<\/a> pronto.<\/p>","protected":false},"excerpt":{"rendered":"

Con il suo nuovo Libro bianco sull'intelligenza artificiale 2025, l'Associazione tedesca delle agenzie di comunicazione (GWA) presenta un'analisi completa delle opportunit\u00e0 e delle sfide dell'intelligenza artificiale nel settore della comunicazione. Basato su un sondaggio tra i membri, interviste ad esperti e studi di settore, il documento mostra come le agenzie e gli inserzionisti possano prepararsi strategicamente alla trasformazione.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"GWA KI-Whitepaper","_yoast_wpseo_metadesc":"Das GWA KI-Whitepaper 2025 analysiert Chancen und Herausforderungen von KI in der Kommunikation. Jetzt kostenlos downloaden.","articlekey":"","footnotes":""},"categories":[29],"tags":[4351,5158,4343],"class_list":["post-36703","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dexat","tag-gwa","tag-markom"],"acf":[],"yoast_head":"\nGWA ver\u00f6ffentlicht KI-Whitepaper 2025 - Organisator<\/title>\n<meta name=\"description\" content=\"Das GWA KI-Whitepaper 2025 analysiert Chancen und Herausforderungen von KI in der Kommunikation. 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