{"id":36870,"date":"2025-03-13T15:08:38","date_gmt":"2025-03-13T14:08:38","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231839"},"modified":"2025-03-13T15:30:55","modified_gmt":"2025-03-13T14:30:55","slug":"hwz-andrea-bison-wird-co-studiengangsleiterin-des-cas-marketing-communications","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-13\/hwz-andrea-bison-wird-co-studiengangsleiterin-des-cas-marketing-communications\/","title":{"rendered":"HWZ: Andrea Bison diventa co-direttrice del programma di comunicazione di marketing del CAS"},"content":{"rendered":"
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(Immagine: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Andrea Bison, co-fondatrice e co-CEO dell'agenzia Thjnk, \"Advertiser of the Year\" 2024 e membro del Consiglio di Amministrazione di ADC, \u00e8 la nuova direttrice del CAS Marketing Communications presso l'Universit\u00e0 di Scienze Applicate HWZ di Zurigo, insieme al direttore del programma di lunga data Stefan Vogler. \"I compiti e le esigenze nel campo della comunicazione di marketing sono oggi cos\u00ec impegnativi e variegati che, per ottenere risultati eccellenti, abbiamo bisogno di persone altamente qualificate che conoscano tutte le aree tematiche\", afferma Andrea Bison a proposito del suo impegno.<\/p>\r\n

Promarca diventa nuovo partner mecenate<\/strong><\/h3>\r\n

Oltre a partner patrocinanti consolidati come Igem, Leading Swiss Agencies, Marcom Suisse, SWA, Swiss Marketing e l'Associazione svizzera degli editori di media VSM, ora anche Promarca sostiene il programma. Barbara Castegnaro, direttore generale dell'Associazione svizzera dei prodotti di marca, sottolinea l'importanza della formazione continua: \"Una comunicazione di marca efficace pone la comunit\u00e0 MarCom di fronte a nuove sfide e stabilisce costantemente standard pi\u00f9 elevati. Per distinguersi davvero, la formazione continua \u00e8 essenziale\".<\/p>\r\n

Il CAS si rivolge a esperti di marketing e comunicazione di aziende, PMI, start-up, ONG e NPO, nonch\u00e9 a consulenti di agenzie e liberi professionisti. Nel campo di tensione MarKom delle 4M - persone, marchi, mercati, media - e della tecnologia (GenAI), il corso di perfezionamento orientato alla pratica insegna le competenze rilevanti per il futuro. Il La prossima implementazione inizia a settembre<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Andrea Bison, cofondatrice di Thjnk e \"Advertiser of the Year\" 2024, assume il ruolo di co-direttrice del programma CAS Marketing Communications potenziato. Insieme a Stefan Vogler, che ha diretto il programma per molti anni, guider\u00e0 il programma di formazione continua orientato alla pratica verso una nuova era.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CAS Marketing Communications","_yoast_wpseo_metadesc":"Andrea Bison \u00fcbernimmt die Co-Leitung des CAS Marketing Communications an der HWZ. 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