{"id":36925,"date":"2025-03-17T07:51:58","date_gmt":"2025-03-17T06:51:58","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231943"},"modified":"2025-03-17T07:30:51","modified_gmt":"2025-03-17T06:30:51","slug":"andrea-bison-war-fuer-mich-die-wunschkandidatin","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-17\/andrea-bison-war-fuer-mich-die-wunschkandidatin\/","title":{"rendered":"\"Andrea Bison era il candidato ideale per me\"."},"content":{"rendered":"<p><strong><img class=\"alignnone size-full wp-image-231840\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications.jpg 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications-1024x768.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications-467x350.jpg 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Stefan-Vogler-Andrea-Bison-Studiengangsleitung-CAS-Marketing-Communications-1000x750.jpg 1000w\" alt=\"\" width=\"1200\" height=\"900\" \/>m&amp;k Andrea Bison entra a far parte del team di HWZ come esperto di comunicazione. Congratulazioni per questo? Come \u00e8 nata questa scelta?<\/strong><\/p>\r\n<p>Ero specificamente alla ricerca di una personalit\u00e0 di alto profilo proveniente dal mondo delle agenzie per sviluppare e gestire insieme il mio collaudato programma di laurea. Il mio candidato preferito era Andrea Bison, che mi era stata raccomandata da diverse persone. E per chiarire: come me e come la maggior parte dei direttori di programma dell'HWZ, assumer\u00e0 il ruolo di co-responsabile del programma su base part-time. Ci\u00f2 \u00e8 in linea con il profilo dell'HWZ, che \u00e8 la scuola di economia pi\u00f9 orientata alla pratica e all'imprenditorialit\u00e0 della Svizzera. Anche la maggior parte dei docenti sono esperti del settore. Dopo ogni modulo del nostro CAS Best Practices, ci sono ora contributi su temi e campagne attuali, forniti da CMO, agenzie e ricercatori responsabili. La scelta di Andrea Bison dimostra anche che il nostro CAS \u00e8 adatto a esperti di marketing e comunicazione di aziende e agenzie. Questo scambio avviene intensamente nel CAS e la comprensione reciproca \u00e8 un importante vantaggio aggiuntivo per i partecipanti di entrambe le parti.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>Quali sono le sfide per i futuri laureati CAS nel campo della comunicazione? Cosa devono imparare?<\/strong><\/p>\r\n<p>Rimangono le basi per i professionisti della comunicazione di marketing come Campaign Management, Touchpoint Management, Strategic Brand &amp; Communication Management, Partnership Management &amp; Cultural Marketing o Marcom Controlling. Tra i nuovi argomenti integrati o pi\u00f9 approfonditi figurano le Scienze comportamentali e la comunicazione, lo Sviluppo di concetti, un'immersione profonda nei social media condivisi e a pagamento, un workshop sulla produzione di media audio e video in due studi, la comunicazione di marketing nell'era della GenAI, le Scienze dei dati e la gestione della comunicazione di marketing e l'automazione della comunicazione di marketing. In generale, la tecnologia e l'uso degli strumenti pi\u00f9 recenti giocano un ruolo importante - un file rouge a seconda delle esigenze. Il penultimo giorno del corso, poi, si parte per un altro viaggio di studio. Nell'ultimo programma di studio abbiamo visitato Ochsner Sport, AXA, SRF e Wirz. Gli studenti sono stati entusiasti dell'approfondimento che i padroni di casa ci hanno offerto.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>Dove Andrea Bison offrir\u00e0 un valore aggiunto?<\/strong><\/p>\r\n<p>La sua immensa esperienza nello sviluppo strategico-concettuale di una comunicazione di marketing efficace e nella gestione delle campagne. Il co-fondatore dell'agenzia pluripremiata Thjnk, Advertiser of the Year 2024 e membro del consiglio di amministrazione di ADC, \u00e8 anche responsabile della formazione interna del gruppo Thjnk nella regione DACH e dell'implementazione di GenAI. Entrambe le cose sono fondamentali per e nel nostro CAS.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>A chi \u00e8 consigliato il CAS?<\/strong><\/p>\r\n<p>Per esperti di marketing e comunicazione di aziende, PMI, start-up, ONG, ONP, consulenti di agenzie e liberi professionisti che desiderano raggiungere un livello professionale nel settore del marketing.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Stefan Vogler, direttore del programma HWZ per il programma CAS Marketing Communications, \u00e8 riuscito a reclutare Andrea Bison come co-leader del corso. L'inserzionista dell'anno si adatta perfettamente al profilo della HWZ come la scuola di business pi\u00f9 orientata alla pratica e all'imprenditorialit\u00e0 della Svizzera. Nell'intervista ci rivela ulteriori dettagli.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CAS Marketing Communications HWZ","_yoast_wpseo_metadesc":"Andrea Bison verst\u00e4rkt die HWZ als Co-Studiengangsleiterin des CAS Marketing Communications. Praxisnah, innovativ und zukunftsorientiert.","articlekey":"","footnotes":""},"categories":[29],"tags":[3587,1382,4343,4922],"class_list":["post-36925","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-cas","tag-hwz","tag-markom","tag-werberin-des-jahres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abAndrea Bison war f\u00fcr mich die Wunschkandidatin\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Andrea Bison verst\u00e4rkt die HWZ als Co-Studiengangsleiterin des CAS Marketing Communications. 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