{"id":36988,"date":"2025-03-19T08:00:36","date_gmt":"2025-03-19T07:00:36","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232057"},"modified":"2025-03-19T07:35:10","modified_gmt":"2025-03-19T06:35:10","slug":"schweizer-werbe-auftraggeberverband-swa-waehlt-jan-de-schepper-als-neuen-praesidenten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-19\/schweizer-werbe-auftraggeberverband-swa-waehlt-jan-de-schepper-als-neuen-praesidenten\/","title":{"rendered":"L'Associazione svizzera dei pubblicitari SWA elegge Jan De Schepper come nuovo presidente"},"content":{"rendered":"
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(Immagine: zVg.)<\/figcaption>\r\n<\/figure>\r\n

L'assemblea annuale della SWA si \u00e8 svolta marted\u00ec a Zurigo-Oerlikon con oltre 400 membri e ospiti del settore pubblicitario. L'associazione ha inoltre celebrato il suo 75\u00b0 anniversario. Sul tema \"Next Gen Marketing\", i due relatori principali Paul Kemp-Robertson, Chief Content Officer di Lions da Londra e Jens Polomski, LinkedIn Top Voice for AI & Co-Founder snipKI da Colonia, hanno illustrato come vedono il futuro del marketing e della comunicazione.<\/p>\r\n

L'anno scorso, il presidente di lunga data della SWA Roger Harlacher ha annunciato al Consiglio direttivo che si sarebbe dimesso in occasione della 76\u00aa Assemblea generale di oggi. Harlacher \u00e8 stato eletto nel Consiglio di amministrazione nel 2006 ed \u00e8 diventato Presidente dell'Associazione nel 2009. Durante il suo mandato, la SWA si \u00e8 trasformata in una forte organizzazione di lobby e in un partner prezioso nel mercato pubblicitario, secondo l'associazione. In occasione dell'Assemblea generale, Roger Harlacher \u00e8 stato nominato Presidente onorario in riconoscimento dei suoi servizi.<\/p>\r\n

Jan De Schepper, Chief Sales and Marketing Officer di Swissquote Bank, assumer\u00e0 la carica di Presidente. De Schepper \u00e8 membro del Consiglio di amministrazione dal 2018. Ha iniziato la sua carriera nel branding presso Feldschl\u00f6sschen e l'ha proseguita presso Bacardi-Martini, Saatchi & Saatchi e McDonald's. Nel 2015 si \u00e8 trasferito a Swissquote per dirigere il reparto marketing. Nel 2019 \u00e8 stato promosso CSMO ed \u00e8 entrato a far parte del Comitato esecutivo di Swissquote. De Schepper \u00e8 anche membro del Consiglio di amministrazione di Neobank Yuh e ha conseguito un MBA in International Management presso l'Universit\u00e0 di Ginevra.<\/p>","protected":false},"excerpt":{"rendered":"

In occasione della 76a Assemblea generale, l'Associazione svizzera dei pubblicitari (SWA) ha annunciato un cambio di presidenza. Jan De Schepper, Chief Sales and Marketing Officer di Swissquote Bank, sostituisce Roger Harlacher dopo 16 anni di presidenza.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SWA Generalversammlung 2024","_yoast_wpseo_metadesc":"Der SWA ernennt Jan De Schepper zum neuen Pr\u00e4sidenten. Roger Harlacher wird Ehrenpr\u00e4sident. Ein R\u00fcckblick auf die 76. 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