{"id":37029,"date":"2025-03-20T07:16:20","date_gmt":"2025-03-20T06:16:20","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232181"},"modified":"2025-03-20T07:28:12","modified_gmt":"2025-03-20T06:28:12","slug":"swisscom-richtet-group-communications-corporate-responsibility-neu-aus","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-20\/swisscom-richtet-group-communications-corporate-responsibility-neu-aus\/","title":{"rendered":"Swisscom riorganizza il Gruppo Comunicazione e Responsabilit\u00e0 aziendale"},"content":{"rendered":"
\"\"<\/a>\r\n
Andrea Meier, Julia Werner e Mich\u00e8le Westhues Estermann (da sinistra a destra). (Immagini: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Myriam K\u00e4ser \u00e8 a capo del dipartimento Group Communications & Corporate Responsibility (GCR) come membro del Comitato esecutivo del Gruppo dal giugno 2024. Insieme al suo team, ha definito nuove priorit\u00e0 in un processo strategico globale. Questo ha portato a uno \"sviluppo organizzativo del dipartimento\", come si legge in un comunicato stampa. Tra le altre cose, questo include una maggiore integrazione delle comunicazioni aziendali e un'attenzione mirata all'IA e alla trasformazione digitale.<\/p>\r\n

Andrea Meier \u00e8 la nuova responsabile delle Comunicazioni aziendali. Questo riunir\u00e0 il team di newsdesk, media service e film con il dipartimento di Corporate Communications. La Meier \u00e8 stata in precedenza responsabile di Partnerships & Live Experience presso Swisscom e vanta una vasta esperienza nel settore della comunicazione. Le succeder\u00e0 la sua precedente vice, Julia Werner.<\/p>\r\n

Con il nuovo dipartimento \"Comm Tech & Transformation\", Swisscom si concentra maggiormente sulla comunicazione digitale e sui processi supportati dall'IA. Mich\u00e8le Westhues Estermann, che ha gi\u00e0 lavorato intensamente sull'uso dell'IA nella comunicazione aziendale nel suo precedente ruolo, assumer\u00e0 la direzione del dipartimento.<\/p>\r\n

\"Sono convinta che con il nuovo assetto saremo in grado di sfruttare ancora meglio il nostro potenziale digitale, di fare un uso sensato delle opportunit\u00e0 offerte dall'IA e di gestire la comunicazione e la gestione degli stakeholder in modo complessivamente pi\u00f9 strategico e agile\", afferma Myriam K\u00e4ser a proposito del riallineamento.<\/p>","protected":false},"excerpt":{"rendered":"

Con la creazione dei due dipartimenti \"Corporate Communications\" e \"Comm Tech & Transformation\", Swisscom sta riorganizzando strategicamente la propria comunicazione. La riorganizzazione rafforza in particolare l'area AI e comporta cambiamenti di personale.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swisscom","_yoast_wpseo_metadesc":"Swisscom richtet ihre Kommunikation neu aus, st\u00e4rkt KI und digitale Transformation und setzt auf eine strategischere Ausrichtung.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2853,2962],"class_list":["post-37029","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-jobchange","tag-swisscom"],"acf":[],"yoast_head":"\nSwisscom richtet Group Communications & Corporate Responsibility neu aus - Organisator<\/title>\n<meta name=\"description\" content=\"Swisscom richtet ihre Kommunikation neu aus, st\u00e4rkt KI und digitale Transformation und setzt auf eine strategischere Ausrichtung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-20\/swisscom-richtet-group-communications-corporate-responsibility-neu-aus\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swisscom richtet Group Communications & Corporate Responsibility neu aus - 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