{"id":37056,"date":"2025-03-21T07:34:45","date_gmt":"2025-03-21T06:34:45","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232103"},"modified":"2025-03-21T07:33:22","modified_gmt":"2025-03-21T06:33:22","slug":"philipp-skrabal-ist-werber-des-jahres-2025","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-21\/philipp-skrabal-ist-werber-des-jahres-2025\/","title":{"rendered":"Philipp Skrabal \u00e8 il \"Pubblicitario dell'anno\" 2025"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Philipp Skrabal ha battuto i colleghi Gordon Nemitz, Chief Strategy Officer di Thjnk Zurich, e Lorenz Clormann, Executive Creative Director di Wirz, nella corsa al titolo di \"Advertiser of the Year\" 2025. Si tratta della quarta candidatura al pi\u00f9 prestigioso premio personale dell'industria della comunicazione svizzera. Andrea Bison, fondatore e co-CEO di Thjnk Zurich e \"Advertiser of the Year\" 2024, ha consegnato a Skrabal l'\"Egon\" durante la serata di premiazione tenutasi gioved\u00ec sera al ristorante Razzia di Zurigo.<\/p>\r\n

Nel suo discorso elogiativo, Bison ha sottolineato che il titolo di \"Advertiser:in of the Year\" \u00e8 pi\u00f9 di un semplice premio: \u00e8 anche una promessa. \"Alla creativit\u00e0, al coraggio di aprire nuovi orizzonti e alla responsabilit\u00e0 che tutti noi abbiamo quando raccontiamo le storie che danno forma al nostro mondo\", ha detto il \"Pubblicitario dell'Anno\" 2024 agli oltre 100 invitati sul palco della Razzia. \"Philipp Skrabal ha dimostrato negli anni che la creativit\u00e0 non \u00e8 una questione di budget, ma di atteggiamento\", ha continuato Bison. \"Una buona pubblicit\u00e0 non si limita a vendere, ma ha anche qualcosa da dire\".<\/p>\r\n

Skrabal ha iniziato la sua carriera come artista di graffiti. Dopo aver lavorato in agenzie come Publicis, Advico Young & Rubicam e Wirz, da oltre un decennio plasma la direzione creativa di Farner. In qualit\u00e0 di Chief Creative Officer, ha trasformato Farner in una delle agenzie di comunicazione pi\u00f9 creative della Svizzera, che ha anche recentemente vinto lo Swiss Creative Ranking 2024.<\/p>\r\n

La sua firma creativa caratterizza numerose campagne per aziende come FFS, Arosa Turismo, Greenpeace e il Consigliere nazionale Islam Alijaj. Il suo lavoro \u00e8 stato premiato pi\u00f9 volte - tra cui due Cannes Lions - e ha anche suscitato dibattiti e stabilito nuovi standard. Philipp Skrabal \u00e8 anche fortemente impegnato nella promozione dei giovani talenti del settore: \u00e8 vicepresidente dell'Art Directors Club Switzerland, membro del consiglio di amministrazione di Ad School e membro di ADC Europe e del Creative Club Austria CCA.<\/p>\r\n

\r\n

Leggi qui l'intervista sulla nomina di Philipp Skrabal.<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

La giuria e il voto della community hanno deciso: Philipp Skrabal, Chief Creative Officer, Partner e membro del Management Board di Team Farner, \u00e8 il \"Pubblicitario dell'anno\" 2025, dopo Andrea Bison di Thjnk Zurich.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Philipp Skrabal","_yoast_wpseo_metadesc":"Philipp Skrabal ist \u00abWerber des Jahres\u00bb 2025. 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