{"id":37097,"date":"2025-03-24T07:53:50","date_gmt":"2025-03-24T06:53:50","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232295"},"modified":"2025-03-24T07:41:01","modified_gmt":"2025-03-24T06:41:01","slug":"langzeit-studie-zu-ki-im-marketing-wachstum-ja-aber-potenzial-bleibt-liegen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-24\/langzeit-studie-zu-ki-im-marketing-wachstum-ja-aber-potenzial-bleibt-liegen\/","title":{"rendered":"Studio a lungo termine sull'IA nel marketing: crescita s\u00ec, ma potenziale ancora non sfruttato"},"content":{"rendered":"
\"\"<\/a>\r\n
(Grafica: Claudia B\u00fcnte)<\/figcaption>\r\n<\/figure>\r\n

Lo studio condotto dalla Prof.ssa Claudia B\u00fcnte dell'Universit\u00e0 di Scienze Applicate SRH di Berlino mostra una chiara tendenza: 73 % dei responsabili marketing della regione DACH utilizzano l'IA, ma solo una parte ne sfrutta appieno il potenziale. Mentre alcuni leader di mercato ottengono vantaggi competitivi grazie all'uso mirato dell'IA, circa 20 % degli effetti potenziali rimangono inutilizzati in molte aziende. Nella quinta ondata dello studio a lungo termine, i responsabili marketing sono stati interrogati sull'importanza e sull'utilizzo attuale e futuro dell'IA nel marketing, nonch\u00e9 sull'impatto dell'IA sul successo aziendale e sulla composizione del team nel marketing.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Mancanza di competenze<\/h3>\r\n

La sfida pi\u00f9 grande \u00e8 la mancanza di formazione. Il 60 % degli intervistati dichiara la mancanza di formazione, mentre il 58 % si sente sopraffatto dalla moltitudine di strumenti di IA. Esiste anche un notevole divario di conoscenze a livello manageriale: i manager sono 21 % meno esperti di strumenti di IA rispetto ai loro team e hanno una visione meno ampia del panorama degli strumenti, il che rallenta la potenziale trasformazione. Il 79 % delle aziende conferma che i propri reparti marketing non sono sufficientemente formati per l'uso dell'IA.<\/p>\r\n

\"\"<\/a> \"\"<\/a><\/p>\r\n

L'IA come fattore di successo, ma solo con le competenze necessarie<\/h3>\r\n

Lo studio mostra anche che le aziende che utilizzano l'IA in modo sistematico hanno spesso pi\u00f9 successo. Pi\u00f9 di due terzi degli intervistati considerano l'IA un fattore di successo decisivo. Secondo gli intervistati, l'IA determiner\u00e0 anche il futuro delle aziende.<\/p>\r\n

\"Ma senza un'ulteriore formazione mirata e un'integrazione strategica, il potenziale rimane limitato\", afferma la direttrice dello studio, la prof.ssa Claudia B\u00fcnte. \"Le aziende devono investire subito nella conoscenza dell'IA per rimanere competitive a lungo termine\".<\/p>\r\n

\"\"<\/a><\/p>\r\n

\r\n

Lo studio si basa su un'indagine condotta su 208 responsabili marketing della regione DACH ed \u00e8 il pi\u00f9 lungo studio continuativo sull'uso dell'IA nel marketing nel mondo di lingua tedesca.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

La quinta ondata dello studio a lungo termine \"AI - il futuro del marketing\" mostra che l'intelligenza artificiale (AI) si sta affermando nel marketing. Dal 2018, l'utilizzo \u00e8 aumentato di 176 %, ma molte aziende non stanno sfruttando le possibilit\u00e0, soprattutto a causa della mancanza di competenze e di una formazione inadeguata.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"KI-Nutzung im Marketing","_yoast_wpseo_metadesc":"Studie zeigt: KI ist im Marketing etabliert, doch fehlendes Know-how bremst das volle Potenzial in vielen Unternehmen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4351,319,4343,459],"class_list":["post-37097","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dexat","tag-kuenstliche-intelligenz","tag-markom","tag-studie"],"acf":[],"yoast_head":"\nLangzeit-Studie zu KI im Marketing: Wachstum ja, aber Potenzial bleibt liegen - Organisator<\/title>\n<meta name=\"description\" content=\"Studie zeigt: KI ist im Marketing etabliert, doch fehlendes Know-how bremst das volle Potenzial in vielen Unternehmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-24\/langzeit-studie-zu-ki-im-marketing-wachstum-ja-aber-potenzial-bleibt-liegen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Langzeit-Studie zu KI im Marketing: Wachstum ja, aber Potenzial bleibt liegen - 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