{"id":37201,"date":"2025-03-25T15:00:10","date_gmt":"2025-03-25T14:00:10","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232441"},"modified":"2025-03-26T07:51:02","modified_gmt":"2025-03-26T06:51:02","slug":"twint-bleibt-an-der-spitze-des-swiss-reputation-rankings","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-25\/twint-bleibt-an-der-spitze-des-swiss-reputation-rankings\/","title":{"rendered":"Twint rimane al vertice della classifica svizzera della reputazione"},"content":{"rendered":"
\"\"<\/a>\r\n
(Grafica: NIQ GfK Business Reflector)<\/figcaption>\r\n<\/figure>\r\n

Come gi\u00e0 nell'anno precedente<\/a> Twint \u00e8 in testa alla classifica della reputazione delle aziende svizzere. L'azienda \u00e8 particolarmente apprezzata nella Svizzera francese e tra le donne e i giovani sotto i 30 anni. \"Twint \u00e8 vista come un'azienda assolutamente al top, che offre servizi migliori di altre aziende del settore e si distingue positivamente\", spiega Anja Reimer di NIQ GfK. \"Nessun'altra azienda gode di una cos\u00ec forte identificazione tra la popolazione svizzera\".<\/p>\r\n

Il CMO di Twint, Jens Plath, \u00e8 entusiasta del risultato: \"La fiducia dei nostri oltre cinque milioni di utenti \u00e8 di fondamentale importanza per noi. Siamo particolarmente lieti di essere stati riconosciuti insieme ad altri Swiss Love Brands\".<\/p>\r\n

\"\"<\/a><\/p>\r\n

Cambiamenti nella classifica<\/h3>\r\n

Zweifel rimane al secondo posto, con punteggi particolarmente elevati nella Svizzera tedesca e tra i consumatori pi\u00f9 giovani. Ricola sale al terzo posto, facendo scendere Migros al quarto. Lindt & Spr\u00fcngli sale di quattro posizioni e si posiziona al quinto posto, seguito da Coop, che sale di due posizioni e, come Zweifel, \u00e8 particolarmente apprezzato dai consumatori giovani.<\/p>\r\n

Digitec Galaxus entra per la prima volta nella top 10 dopo essere entrata a far parte delle 50 aziende svizzere pi\u00f9 importanti grazie alla sua maggiore visibilit\u00e0. Le banche cantonali sono salite di cinque posizioni all'ottavo posto, mentre le FFS sono scese di quattro posizioni al nono posto, pur avendo ottenuto il miglior punteggio in termini di sostenibilit\u00e0 ambientale. Geberit rimane invariata al decimo posto.<\/p>\r\n

Differenze demografiche nella classifica<\/h3>\r\n

I risultati mostrano chiare differenze regionali e demografiche. Nella Svizzera francese, Migros \u00e8 al secondo posto, seguita da Lindt & Spr\u00fcngli. Rolex, Nespresso e Logitech sono tra le dieci aziende pi\u00f9 apprezzate.<\/p>\r\n

Tra le donne, Migros \u00e8 appena davanti a Ricola, al terzo posto, mentre anche Landi rientra nella top 10. Gli uomini valutano al meglio Ricola, seguita da Zweifel e Migros. Mobiliar e Logitech sono tra le aziende pi\u00f9 valutate.<\/p>\r\n

In termini di et\u00e0, Twint \u00e8 chiaramente in testa alla classifica dei giovani sotto i 30 anni, seguita da Zweifel, Coop e Migros. Ricola, Zweifel e Lindt & Spr\u00fcngli occupano i primi tre posti tra gli ultracinquantenni.<\/p>\r\n

La Rega domina la classifica delle ONP per l'ottava volta consecutiva<\/h3>\r\n

La Guardia aerea svizzera di soccorso Rega rimane il leader indiscusso tra le organizzazioni no-profit. \"Questo premio \u00e8 merito delle nostre collaboratrici e dei nostri collaboratori, che danno il massimo 24 ore su 24 per aiutare le persone in difficolt\u00e0\", afferma il CEO della Rega Ernst Kohler.<\/p>\r\n

La Fondazione svizzera per paraplegici e la Croce Rossa Svizzera seguono al secondo e terzo posto. Seguono Medici senza frontiere, Spitex Svizzera, Fairtrade Max Havelaar e WWF Svizzera, che salgono di tre posizioni. La Lega contro il cancro, l'Aiuto svizzero alla montagna e Bio Suisse completano la top 10.<\/p>\r\n

\"\"<\/a><\/p>\r\n

\r\n

Il NIQ Riflettore d'affari GfK<\/strong> misura la reputazione delle 50 principali aziende svizzere e delle 20 pi\u00f9 note organizzazioni non profit. L'indagine rappresentativa si basa su 3.800 interviste condotte tra met\u00e0 gennaio e met\u00e0 febbraio 2025. L'obiettivo dello studio \u00e8 fornire un monitoraggio preciso della reputazione delle aziende e delle ONP.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Il NIQ GfK Business Reflector 2025 conferma: Twint \u00e8 ancora una volta in testa alla classifica della reputazione svizzera. Zweifel rimane al secondo posto, mentre Ricola scalza Migros dal terzo posto. Tra le organizzazioni non profit, la Rega \u00e8 in testa per l'ottava volta consecutiva.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Reputation Ranking","_yoast_wpseo_metadesc":"Twint f\u00fchrt erneut das Swiss Reputation Ranking an. 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